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Youtility by Jay Baer

Title Youtility
Author Jay Baer
Publisher Penguin
Release Date 2013-06-27
Category Business & Economics
Total Pages 240
ISBN 9781101633885
Language English, Spanish, and French
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Book Summary:

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.

Youtility by Jay Baer

Title Youtility
Author Jay Baer
Publisher Portfolio
Release Date 2013
Category Business & Economics
Total Pages 219
ISBN 9781591846666
Language English, Spanish, and French
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Book Summary:

Outlines a marketing strategy designed to overcome information overload and foster customer loyalty by providing genuinely useful products and services, explaining the importance of helpfulness as a productive alternative in markets where self-serve practices are rendering gimmick-style marketing obsolete.

Youtility by Jay Baer

Title Youtility
Author Jay Baer
Publisher Penguin
Release Date 2013-06-27
Category Business & Economics
Total Pages 240
ISBN 9781101633885
Language English, Spanish, and French
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Book Summary:

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.

Title Youtility for Accountants
Author Jay Baer
Publisher Penguin
Release Date 2014-03-11
Category Business & Economics
Total Pages 58
ISBN 9780698165090
Language English, Spanish, and French
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Book Summary:

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Title Youtility for Real Estate
Author Jay Baer
Publisher Penguin
Release Date 2014-11-04
Category Business & Economics
Total Pages 58
ISBN 9780698190122
Language English, Spanish, and French
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Book Summary:

How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

Summary Youtility by BusinessNews Publishing

Title Summary Youtility
Author BusinessNews Publishing
Publisher Primento
Release Date 2014-11-12
Category Business & Economics
Total Pages 15
ISBN 9782511024379
Language English, Spanish, and French
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Book Summary:

The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype". This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that “Youtility” is the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn’t dream of going to someone else. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Youtility" and discover the key to creating long-term trust between your company and your customers.

Carbon Ira Youtility by Jason Makansi

Title Carbon Ira Youtility
Author Jason Makansi
Publisher Layla Dog Press
Release Date 2019-10-15
Category Business & Economics
Total Pages 162
ISBN 0998425923
Language English, Spanish, and French
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Book Summary:

CARBON IRA: YOU-TILITY ? the radical idea you've never heard of Big challenges call for big ideas. According to the most recent IPCC report, we have just over a decade before we reach the tipping point of climate catastrophe, potentially displacing tens of millions of people, causing radical changes to food systems, and possibly leading to mass species extinction. Current policy prescriptions are going nowhere. It's time for radical thinking.? CARBON-FREE ELECTRICITY IS THE KEY The science is clear: Humans are driving unprecedented climate change. Electricity and transportation represent over half the cause. But electricity is also the solution. We all consume electricity, and we must all be responsible for pushing toward carbon-free sources. REWARD CARBON REDUCTION Converting avoided carbon into long-term retirement savings pulls the economy toward solutions that address climate realities, creates new job opportunities, and secures our financial futures.

Subscription Marketing by Anne Janzer

Title Subscription Marketing
Author Anne Janzer
Publisher Cuesta Park Consulting
Release Date 2020-01-29
Category Business & Economics
Total Pages 238
ISBN 9780999624890
Language English, Spanish, and French
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Book Summary:

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

The Now Revolution by Jay Baer

Title The NOW Revolution
Author Jay Baer
Publisher John Wiley & Sons
Release Date 2011-02-08
Category Business & Economics
Total Pages 224
ISBN 9780470923276
Language English, Spanish, and French
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Book Summary:

The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Dynamic Communication by Jill Schiefelbein

Title Dynamic Communication
Author Jill Schiefelbein
Publisher Entrepreneur Press
Release Date 2017-03-13
Category Business & Economics
Total Pages 192
ISBN 9781613083659
Language English, Spanish, and French
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Book Summary:

When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

Talk Triggers by Jay Baer

Title Talk Triggers
Author Jay Baer
Publisher Penguin
Release Date 2018-10-02
Category Business & Economics
Total Pages 272
ISBN 9780525537281
Language English, Spanish, and French
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Book Summary:

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses * The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) * Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Hug Your Haters by Jay Baer

Title Hug Your Haters
Author Jay Baer
Publisher Portfolio Trade
Release Date 2016
Category BUSINESS & ECONOMICS
Total Pages 219
ISBN 9781101980675
Language English, Spanish, and French
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Book Summary:

Includes a detachable folded poster of "The Hatrix."

Title Strategic Digital Marketing Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Author Eric Greenberg
Publisher McGraw Hill Professional
Release Date 2013-09-06
Category Business & Economics
Total Pages 352
ISBN 9780071819510
Language English, Spanish, and French
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Book Summary:

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Title Amazing Things Will Happen
Author C. C. Chapman
Publisher John Wiley & Sons
Release Date 2012-11-07
Category Business & Economics
Total Pages 208
ISBN 9781118416624
Language English, Spanish, and French
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Book Summary:

Work hard, be kind, and amazing things will happen Amazing Things Will Happen offers straightforward advicethat can be put into action to improve your life. Through personalanecdotes from the author's life, and interviews of successfulindividuals across several industries, this book demonstrates howto achieve success, in all aspects of life, through hard work andacts of kindness. Split into five sections, this book details howto begin the self-improvement journey. Explains how to cope with the situation you are currently in,and how to make the most of it until you can break free Shares exercises and practices that can help define your goalsand how to set realistic tasks to reach them Helps you to navigate the seas of doubters and obstacles to getto where you want to be Ensures that you help others, once you have reached yourgoals Each of us has different goals in life, but everyone wants tosucceed, and have as much fun as possible along the way. AmazingThings Will Happen shows how to get on this path tosuccess.

Title The Zen of Social Media Marketing
Author Shama Kabani
Publisher BenBella Books
Release Date 2013
Category Business & Economics
Total Pages 256
ISBN 9781937856151
Language English, Spanish, and French
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Book Summary:

Outlines how to use social media tools, including Facebook and LinkedIn, in a marketing plan for one's business.

Title Success Secrets of the Online Marketing Superstars
Author Mitch Meyerson
Publisher Entrepreneur Press
Release Date 2015-03-04
Category Business & Economics
Total Pages 328
ISBN 9781613083024
Language English, Spanish, and French
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Book Summary:

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Title Content Marketing Works
Author Arnie Kuenn
Publisher VM Press
Release Date 2015-01-23
Category Internet marketing
Total Pages 334
ISBN 0990975509
Language English, Spanish, and French
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Book Summary:

The best time to start content marketing was five years ago, the second best time is now. It's now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing. Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover: Strategy Development Ideation Content Creation Optimization Promotion Distribution Lead Nurture Measurement Whether you're a small-to-medium-sized businesses or an enterprise organization, the steps outlined in this book will help you build content marketing practices from the ground up with real world case studies, thoughtful lessons, and expert advice packed into 290 pages. Readers will learn specific ways to link SEO and content marketing; how to create useful content to attract more traffic, more leads and more business; and how to connect with customers on a human level that encourages trust and loyalty. The content in this book also uncovers answers behind questions like: What exactly is content marketing? How important is search these days? How about social media? What in the world do I do about mobile? How do I set up a lead nurturing program? Where do I start to create an effective strategy? Foreword written by Joe Pulizzi Founder of Content Marketing Institue, Author of Epic Content Marketing "Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business." Praise for Content Marketing Works "The new question isn't should you do content marketing, it's precisely HOW do you do content marketing effectively. This is the actionable playbook for which you've been waiting. Recommended " - Jay Baer, New York Times bestselling author of Youtility "This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what's better, have made that information useful and accessible." - Rand Fishkin, founder, Moz "Content Marketing Works wisely emphasizes that content marketing is a process, not a project. Just as a magazine doesn't publish a single issue, nor should your content program. Arnie and Brad take a complicated and critical element of modern business and demystifies it with case studies, instruction, and an 8 Step guide. Nicely done." - Larry Kim, founder and CTO, WordStream

Rubies In The Orchard by Lynda Resnick

Title Rubies in the Orchard
Author Lynda Resnick
Publisher Crown Business
Release Date 2009-02-17
Category Business & Economics
Total Pages 224
ISBN 9780385529426
Language English, Spanish, and French
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Book Summary:

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.

Title The Only Sales Guide You ll Ever Need
Author Anthony Iannarino
Publisher Penguin
Release Date 2016-10-11
Category Business & Economics
Total Pages 240
ISBN 9780735211681
Language English, Spanish, and French
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Book Summary:

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work. From the Hardcover edition.

Title Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less
Author Joe Pulizzi
Publisher McGraw Hill Professional
Release Date 2013-09-27
Category Business & Economics
Total Pages 352
ISBN 9780071819916
Language English, Spanish, and French
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Book Summary:

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.