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Winning Minds by Simon Lancaster

Title Winning Minds
Author Simon Lancaster
Publisher Palgrave Macmillan
Release Date 2015-08-26
Category Business & Economics
Total Pages 240
ISBN 1137465921
Language English, Spanish, and French
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Book Summary:

Shhh… Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still determines who rises to the top of politics and business today? For thousands of years, rhetoricians have tried to crack this code. It is only now, with new advances in neuroscience, that we can say for sure what works. Winning Minds is the definitive guide to the Language of Leadership. Top speechwriter, Simon Lancaster, shows how great leaders gain power by winning over people's instinctive, emotional and logical minds. With dozens of subtle but powerful practical techniques, the author shows how you can lead with language. • People are more likely to buy a product if it has three benefits, rather than four – so 'cheaper, better, faster' is better than 'cheaper, better, faster, greener'; • People are more likely to invest in a share if the metaphor of personification is used – so 'shares leapt' is better than 'shares bounced'; • People are more like to believe something is true if it rhymes – so 'we've got to seal the deal' is better than 'we've got to sign the contract'. Winning Minds will change the way you think about communication forever.

Winning Minds by Simon Lancaster

Title Winning Minds
Author Simon Lancaster
Publisher Springer
Release Date 2015-07-30
Category Business & Economics
Total Pages 226
ISBN 9781137465948
Language English, Spanish, and French
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Book Summary:

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Title Battlefield of the Mind
Author Joyce Meyer
Publisher FaithWords
Release Date 2008-03-25
Category Religion
Total Pages 432
ISBN 9780446540421
Language English, Spanish, and French
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Book Summary:

!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.

Speechwriting by Simon Lancaster

Title Speechwriting
Author Simon Lancaster
Publisher The Crowood Press
Release Date 2018-08-10
Category Language Arts & Disciplines
Total Pages 288
ISBN 9780719828683
Language English, Spanish, and French
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Book Summary:

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Winning Hearts And Minds by Indranil Mitra

Title Winning Hearts and Minds
Author Indranil Mitra
Publisher SAGE Publishing India
Release Date 2017-07-15
Category Business & Economics
Total Pages 256
ISBN 9789386602015
Language English, Spanish, and French
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Book Summary:

Transactional Analysis (TA) refers to a wide-ranging set of theories about the human personality. It provides an unambiguous and logical framework within which we can understand and analyze ourselves—our motives, our behavior, and our interactions with others. The principles of TA can be applied universally—at home, in the workplace, at clubs and restaurants, at sporting events, in social occasions, and so on. TA was originally developed by the American psychoanalyst Dr Eric Berne in the 1950s. After his untimely death in 1970, the existing TA theory was substantially enlarged and added to by a host of other illustrious contributors. Winning Hearts and Minds: Transactional Analysis Simplified uses the principles of TA to enable the reader to learn about his or her personality, identify and eliminate certain recurring patterns of harmful behavior that may have become ingrained in the psyche, and discover how to forge and maintain authentic relationships and enrich existing ones. The elegant and lucid theory of TA as set forth in this book has benefited millions of people all over the world as a remarkable means of fostering self-awareness, genuineness, and growth. The book will also be useful to practicing managers and HR professionals who seek to build a positive organizational culture based on the principles of mutual respect and trust.

Title Marketing in the Boardroom
Author Ruth Saunders
Publisher Routledge
Release Date 2017-04-07
Category Business & Economics
Total Pages 220
ISBN 9781351983587
Language English, Spanish, and French
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Book Summary:

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

Title Winning American Hearts and Minds
Author Xiuli Wang
Publisher Springer Nature
Release Date 2020-01-30
Category Language Arts & Disciplines
Total Pages 150
ISBN 9789811531842
Language English, Spanish, and French
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Book Summary:

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

With Winning In Mind by Lanny R. Bassham

Title With Winning in Mind
Author Lanny R. Bassham
Publisher Robert Hale
Release Date 2011
Category Success
Total Pages 200
ISBN 0709093780
Language English, Spanish, and French
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Book Summary:

Be wary of the people no one wants on their team, the ones who are too small, too slow and not very capable. The unwanted have a built-in motivation to do whatever it takes to succeed that those who were picked first do not have. This is the story of such a person and what he did to find his place at the top of the world in his sport.

The Winning Mindset by Damian Hughes

Title The Winning Mindset
Author Damian Hughes
Publisher Pan Macmillan
Release Date 2016-07-14
Category Business & Economics
Total Pages 86
ISBN 9781509804382
Language English, Spanish, and French
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Book Summary:

In The Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his lifetime experience and academic background within sport, organization and change psychology to reveal the best ways to create a winning mindset in both personal and professional life. Having worked with some of the top teams in the UK, and watched some of the best coaches in the country at work, Hughes distils the five keys principles that separate the best coaches and teams from the rest: Simplicity; Tripwires; Emotions; Practical; Stories: STEPS. The role of a sports-team leader is fascinating, complex and tough. Fantasy football leagues may convince us that success is all about buying players and selecting a team. In reality, it is about creating winning environments –recruiting, developing and nurturing talent, effectively communicating a shared vision with a diverse collection of individuals, delivering on enormous expectations from a range of stakeholders, overcoming significant challenges, handling pressure and staying focused throughout: a set of challenges familiar to leaders in all sectors.

Quiet Leadership by Carlo Ancelotti

Title Quiet Leadership
Author Carlo Ancelotti
Publisher Penguin UK
Release Date 2016-05-26
Category Business & Economics
Total Pages 336
ISBN 9780241975381
Language English, Spanish, and French
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Book Summary:

Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo. In Quiet Leadership, Ancelotti reveals the full, riveting story of his managerial career - his methods, mentors, mistakes and triumphs - and takes us inside the dressing room to trace the characters, challenges and decisions that have shaped him. The result is both a scintillating memoir and a rare insight into the business of leadership.

The Winning Mind by Steve Backley

Title The Winning Mind
Author Steve Backley
Publisher Aurum PressLtd
Release Date 1996
Category Self-Help
Total Pages 168
ISBN 1854104047
Language English, Spanish, and French
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Book Summary:

A title which shows how to achieve success in sport and business by adopting the right frame of mind, with coverage of such topics as goal setting, relaxation techniques, visualisation, positive arousal, negative arousal, motivation, competition and team work.

The Opposable Mind by Roger L. Martin

Title The Opposable Mind
Author Roger L. Martin
Publisher Harvard Business Press
Release Date 2009-07-07
Category Business & Economics
Total Pages 224
ISBN 9781422148105
Language English, Spanish, and French
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Book Summary:

If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs? Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

Emergency Propaganda by Kumar Ramakrishna

Title Emergency Propaganda
Author Kumar Ramakrishna
Publisher Routledge
Release Date 2013-04-15
Category Social Science
Total Pages 304
ISBN 9781136602757
Language English, Spanish, and French
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Book Summary:

Sheds new light on the hitherto neglected years of the Emergency (1955-58) demonstrating how it was British propaganda which decisively ended the shooting war in December 1958. The study argues for a concept of 'propaganda' that embraces not merely 'words' in the form of film, radio and leaflets but also 'deeds'.

The Minds Of Winning Teams by Richard Maloney

Title The Minds of Winning Teams
Author Richard Maloney
Publisher Unknown
Release Date 2014-08-14
Category Leadership
Total Pages 160
ISBN 0992487498
Language English, Spanish, and French
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Book Summary:

Winning Hearts by Martin Robinson

Title Winning Hearts
Author Martin Robinson
Publisher Unknown
Release Date 2001
Category Christian sociology
Total Pages 247
ISBN 1854245694
Language English, Spanish, and French
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Book Summary:

The churches of the West continue to decline despite some encouraging exceptions. This text is intended to help the reader grasp the larger themes of our times and to help Christian evangelize out culture as well as individual.

Out Of My Mind by Sharon M. Draper

Title Out of My Mind
Author Sharon M. Draper
Publisher Simon and Schuster
Release Date 2012-05
Category Juvenile Nonfiction
Total Pages 295
ISBN 9781416971719
Language English, Spanish, and French
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Book Summary:

Considered by many to be mentally retarded, a brilliant, impatient fifth-grader with cerebral palsy discovers a technological device that will allow her to speak for the first time.

Title Winning the Battle for the Minds of Men
Author Dennis Peacocke
Publisher Destiny Image Incorporated
Release Date 2005
Category Religion
Total Pages 180
ISBN 0961893419
Language English, Spanish, and French
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Book Summary:

Christianity once turned the world upside down, but today it is considered irrelevant. In this book Dennis Peacocke provides us with the answers. He exposes the lies that are crippling the church and reveals how we can recapture the Church's original vision and power for discipling all nations.

Emotionomics by Dan Hill

Title Emotionomics
Author Dan Hill
Publisher Beavers Pond Press
Release Date 2007-07-01
Category Business & Economics
Total Pages 313
ISBN 1592981828
Language English, Spanish, and French
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Book Summary:

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Change 2 0 by Joachim Klewes

Title Change 2 0
Author Joachim Klewes
Publisher Springer Science & Business Media
Release Date 2008-01-25
Category Business & Economics
Total Pages 188
ISBN 3540774955
Language English, Spanish, and French
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Book Summary:

Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. "Change before you have to" - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically.

Title How To Win Friends and Influence People
Author Dale Carnegie
Publisher Simon and Schuster
Release Date 2010-08-24
Category Self-Help
Total Pages 320
ISBN 145162171X
Language English, Spanish, and French
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Book Summary:

You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!