Download Vulcans Earthlings And Marketing Roi Ebook, Epub, Textbook, quickly and easily or read online Vulcans Earthlings And Marketing Roi full books anytime and anywhere. Click download or read online button and get unlimited access by create free account.

Title Vulcans Earthlings and Marketing ROI
Author Anonim
Publisher Wilfrid Laurier Univ. Press
Release Date 2021
Category
Total Pages 86
ISBN 9203456XXXX
Language English, Spanish, and French
GET BOOK

Book Summary:

Title The SAGE Handbook of Marketing Theory
Author Pauline Maclaran
Publisher SAGE
Release Date 2009-12-04
Category Business & Economics
Total Pages 544
ISBN 9781446206980
Language English, Spanish, and French
GET BOOK

Book Summary:

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Title Handbook of Marketing and Finance
Author Shankar Ganesan
Publisher Edward Elgar Publishing
Release Date 2012
Category Business & Economics
Total Pages 336
ISBN 9781849806046
Language English, Spanish, and French
GET BOOK

Book Summary:

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Quill Quire by Anonim

Title Quill Quire
Author Anonim
Publisher Unknown
Release Date 2008
Category Book industries and trade
Total Pages 86
ISBN STANFORD:36105029524050
Language English, Spanish, and French
GET BOOK

Book Summary:

Thank You For Arguing by Jay Heinrichs

Title Thank You for Arguing
Author Jay Heinrichs
Publisher Three Rivers Press
Release Date 2008-02-12
Category Language Arts & Disciplines
Total Pages 336
ISBN 0307450562
Language English, Spanish, and French
GET BOOK

Book Summary:

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminem’s Rules of Decorum The Belushi Paradigm Stalin’s Timing Secret The Yoda Technique Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. From the Trade Paperback edition.

Wally Olins by Wally Olins

Title Wally Olins
Author Wally Olins
Publisher Unknown
Release Date 2008
Category Brand name products
Total Pages 112
ISBN 0500514089
Language English, Spanish, and French
GET BOOK

Book Summary:

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

Stargate Conspiracy by Lynn Picknett

Title Stargate Conspiracy
Author Lynn Picknett
Publisher Sphere
Release Date 2019-02-07
Category Body, Mind & Spirit
Total Pages 464
ISBN 9780751577341
Language English, Spanish, and French
GET BOOK

Book Summary:

Recent exciting discoveries by independent researchers have dramatically challenged our understanding of ancient Egypt, raising profound questions about our past. STARGATE CONSPIRACY exposes the most insidious & dangerous plan of our times. It involves intelligence agencies, politicians, bestselling writers, scientists & industrialists. The authors believe that this conspiracy, centred upon the eternal mysteries of ancient Egypt, targets & threatens us all. Tracing the identity of the groups involved, Lynn Picknett & Clive Prince argue that at the heart of this strange plan is the belief that the ancient Egyptian gods were-and are-real extraterrestrials, about to return through the 'stargate' between our world & theirs. They suggest that the US-funded excavations on the Giza plateau - officially denied, but for which the authors produce documented evidence - now appear to be the result of directives allegedly received through communication with beings of higher intelligence, who are instructing the conspirators to lay the foundations for great global changes. Provocative & stimulating, STARGATE CONSPIRACY is a book of and for the new millennium.

Renaissance Futurities by Charlene Villaseñor Black

Title Renaissance Futurities
Author Charlene Villaseñor Black
Publisher University of California Press
Release Date 2019-11-05
Category Art
Total Pages 256
ISBN 9780520296985
Language English, Spanish, and French
GET BOOK

Book Summary:

At publication date, a free ebook version of this title will be available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. Renaissance Futurities considers the intersections between artistic rebirth, the new science, and European imperialism in the global early modern world. Charlene Villaseñor Black and Mari-Tere Álvarez take as inspiration the work of Renaissance genius Leonardo da Vinci (1452–1519), prolific artist and inventor, and other polymaths such as philosopher Giulio “Delminio” Camillo (1480–1544), physician and naturalist Francisco Hernández de Toledo (1514–1587), and writer Miguel de Cervantes (1547–1616). This concern with futurity is inspired by the Renaissance itself, a period defined by visions of the future, as well as by recent theorizing of temporality in Renaissance and Queer Studies. This transdisciplinary volume is at the cutting edge of the humanities, medical humanities, scientific discovery, and avant-garde artistic expression.

Title Twelve Years A Slave Full Book and Comprehensive Reading Companion
Author Solomon Northup
Publisher BookCaps Study Guides
Release Date 2013-10-05
Category Fiction
Total Pages 400
ISBN 9781629171050
Language English, Spanish, and French
GET BOOK

Book Summary:

Solomon Northup was born a free black man. He was kidnapped, tortured, and sold into slavery. For 12 years, he was kept in bondage as a slave in Louisiana--Twelve Years a Slave is his moving and raw account of survival and life as a slave. This edition includes the full book as well as a comprehensive companion with historical notes, character overview, themes overview, and chapter summaries.

Brand Driven Innovation by Erik Roscam Abbing

Title Brand driven Innovation
Author Erik Roscam Abbing
Publisher Bloomsbury Publishing
Release Date 2017-10-05
Category Business & Economics
Total Pages 208
ISBN 9781350034464
Language English, Spanish, and French
GET BOOK

Book Summary:

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Corporate Governance by Bob Tricker

Title Corporate Governance
Author Bob Tricker
Publisher Oxford University Press
Release Date 2012-03-29
Category Business & Economics
Total Pages 546
ISBN 9780199607969
Language English, Spanish, and French
GET BOOK

Book Summary:

Corporate governance around the world continues to develop rapidly and this new edition has been extensively rewritten to reflect these changes. The global financial crisis has led to a whole host of changes in corporate governance requirements, which are analysed by Bob Tricker.

Gurps Banestorm by Phil Masters

Title Gurps Banestorm
Author Phil Masters
Publisher Steve Jackson Games
Release Date 2018-02-05
Category Games & Activities
Total Pages 244
ISBN 1556348258
Language English, Spanish, and French
GET BOOK

Book Summary:

Welcome to the land of Yrth, a magical realm of incredibly varied races and monsters - including people snatched from our Earth and other worlds by the cataclysmic Banestorm! Whole villages were transported - from such diverse locales as medieval England, France, Germany, and the Far East. Now humans struggle with dwarves, elves, and each other. The Crusades aren't ancient history here - they're current events! Characters can journey from the windswept plains of the Nomad Lands - where fierce Nordic warriors seek a valiant death to earn a seat in Valhalla - to Megalos, the ancient empire where magic and political intrigue go hand in hand. Or trek south to the Muslim lands of al-Wazif and al-Haz to explore the forbidden city of Geb'al-Din. This book updates the original Yrth of GURPS Third Edition Fantasy and Fantasy Adventures. It provides GMs with a complete world background - history, religion, culture, politics, races, and a detailed map - everything needed to start a GURPS campaign. Phil Masters (Discworld and Hellboy RPGs) and Jonathan Woodward (Hellboy and GURPS Ogre) have added new peoples, places, and plots, as well as lots more on magic and mysticism, all of which conforms to GURPS Fantasy and GURPS Magic. So prepare to make your own mark on Yrth. Plunder elven ruins while evading the desert natives. Play a peasant-born hero . . . an orcish pirate . . . a Muslim double agent commanded to infiltrate the Hospitallers. Yrth awaits the legend of you!

Hitting The Sweet Spot by Lisa Fortini-Campbell

Title Hitting the Sweet Spot
Author Lisa Fortini-Campbell
Publisher Routledge
Release Date 2001
Category Business & Economics
Total Pages 257
ISBN PSU:000057251202
Language English, Spanish, and French
GET BOOK

Book Summary:

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective." And learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration. --Publisher.

Callahan S Crosstime Saloon by Spider Robinson

Title Callahan s Crosstime Saloon
Author Spider Robinson
Publisher Macmillan
Release Date 1999-12-15
Category Fiction
Total Pages 224
ISBN 0812572270
Language English, Spanish, and French
GET BOOK

Book Summary:

Callahan's Place is the neighborhood tavern to all of time and space, where the regulars are anything but. Pull up a chair, grab a glass of your favorite, and listen to the stories spun by time travelers, cybernetic aliens, telepaths...and a bunch of regular folks on a mission to save the world, one customer at a time.

Empowered by Josh Bernoff

Title Empowered
Author Josh Bernoff
Publisher Harvard Business Press
Release Date 2010-09-14
Category Business & Economics
Total Pages 272
ISBN 9781422162330
Language English, Spanish, and French
GET BOOK

Book Summary:

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.

Brand Leadership by David A. Aaker

Title Brand Leadership
Author David A. Aaker
Publisher Simon and Schuster
Release Date 2012-12-11
Category Business & Economics
Total Pages 352
ISBN 9781471104374
Language English, Spanish, and French
GET BOOK

Book Summary:

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

Corporate Identity by Wally Olins

Title Corporate Identity
Author Wally Olins
Publisher Thames & Hudson
Release Date 1989-01-01
Category Corporate image
Total Pages 224
ISBN 0500014728
Language English, Spanish, and French
GET BOOK

Book Summary:

The Master Builder by Michael Berg

Title The Master Builder
Author Michael Berg
Publisher Research Centre of Kabbalah
Release Date 1999-05-01
Category Fiction
Total Pages 86
ISBN 1571890548
Language English, Spanish, and French
GET BOOK

Book Summary:

Title Advertising A Very Short Introduction
Author Winston Fletcher
Publisher OUP Oxford
Release Date 2010-06-24
Category Design
Total Pages 160
ISBN 9780191614279
Language English, Spanish, and French
GET BOOK

Book Summary:

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.