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Title Utopian Images and Narratives in Advertising
Author Luigi Daniele Manca
Publisher Lexington Books
Release Date 2012
Category Business & Economics
Total Pages 290
ISBN 9780739173268
Language English, Spanish, and French
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Book Summary:

Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.

Title Feminists Feminisms and Advertising
Author Kim Golombisky
Publisher Lexington Books
Release Date 2017-10-16
Category Language Arts & Disciplines
Total Pages 408
ISBN 9781498528276
Language English, Spanish, and French
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Book Summary:

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

Title Consuming the Romantic Utopia
Author Eva Illouz
Publisher Univ of California Press
Release Date 1997-05-29
Category Social Science
Total Pages 332
ISBN 0520917995
Language English, Spanish, and French
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Book Summary:

To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

Generation X Goes Global by Christine Henseler

Title Generation X Goes Global
Author Christine Henseler
Publisher Routledge
Release Date 2013
Category History
Total Pages 347
ISBN 9780415699440
Language English, Spanish, and French
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Book Summary:

This edited volume is the first book of its kind to engage criticse(tm) understanding of Generation X as a global phenomenon. Citing case studies from around the world, the research collected here broadens the picture of Generation X as a demographic and a worldview. The book traces the global and local flows that determine the identity of each countrye(tm)s youth from the 1970s to today. Bringing together twenty scholars working on fifteen different countries and residing in eight different nations, this book present a community of diverse disciplinary voices. Contributors explore the converging properties of "Generation X" through the fields of literature, media studies, youth culture, popular culture, sociology, philosophy, feminism, and political science. Their ideas also enter into conversation with fourteen other "textbox" contributors who address the question of "Who is Generation X" in other countries. Taken together, they present a highly interactive and open book format whose conversations extend to the reading public on the website www.generationxgoesglobal.com.

Title Urban Design Thinking
Author Kim Dovey
Publisher Bloomsbury Publishing
Release Date 2016-06-02
Category Architecture
Total Pages 304
ISBN 9781472568007
Language English, Spanish, and French
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Book Summary:

Urban Design Thinking provides a conceptual toolkit for urban design. Bridging the gap between theory and practice, it shows how the design of our cities and urban spaces can be interpreted and informed through contemporary theories of urbanism, architecture and spatial analysis. Relating abstract ideas to real-world examples, and taking assemblage thinking as its critical framework, the book introduces an array of key theoretical principles and demonstrates how theory is central to urban design critique and practice. Thirty short chapters can be read alone or in sequence, each opening a different kind of conceptual window onto how cities work and how they are transformed through design practice. Chapters range from explorations of urban morphology, typology, meaning and place identity to particular issues such as urban design codes, informal settlements, globalization, transit and creative clusters. This book is essential reading for those engaged with the practice of urban design and planning, as well as for anyone interested in the theoretical side of urbanism, architecture, and related disciplines.

Reading Ads Socially by Robert Goldman

Title Reading Ads Socially
Author Robert Goldman
Publisher Routledge
Release Date 2005-07-25
Category Social Science
Total Pages 260
ISBN 9781134938384
Language English, Spanish, and French
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Book Summary:

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Look Closer by David R. Coon

Title Look Closer
Author David R. Coon
Publisher Rutgers University Press
Release Date 2013-12-17
Category Social Science
Total Pages 256
ISBN 9780813562094
Language English, Spanish, and French
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Book Summary:

In recent years, the media landscape in the United States has followed a pattern similar to that of the physical landscape by becoming increasingly suburbanized. Although it is a far cry from reality, the fantasy of a perfect suburban life still exists in the collective imagination of millions of Americans. This dream of suburban perfection is built around a variety of such ideologically conservative values and ideals as the importance of tradition, the centrality of the nuclear family, the desire for a community of like-minded neighbors, the need for clearly defined gender roles, and the belief that with hard work and determination, anyone can succeed. Building on the relationships between suburban life and American identity, Look Closer examines and interprets recent narratives that challenge the suburban ideal to reveal how directors and producers are mobilizing the spaces of suburbia to tell new kinds of stories about America. David R. Coon argues that the myth of suburban perfection, popularized by postwar sitcoms and advertisements, continues to symbolize a range of intensely debated issues related to tradition, family, gender, race, and citizenship. Through close examinations of such films as American Beauty, The Truman Show, and Mr. & Mrs. Smith as well as such television series as Desperate Housewives, Weeds, and Big Love, the book demonstrates how suburbia is used to critique the ideologies that underpin the suburban American Dream.

Title Marketing Communications in Tourism and Hospitality
Author Scott McCabe
Publisher Routledge
Release Date 2010-08-31
Category Business & Economics
Total Pages 320
ISBN 9781136437427
Language English, Spanish, and French
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Book Summary:

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Image Text Architecture by Robin Wilson

Title Image Text Architecture
Author Robin Wilson
Publisher Routledge
Release Date 2016-03-09
Category Architecture
Total Pages 252
ISBN 9781317118879
Language English, Spanish, and French
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Book Summary:

Image, Text, Architecture brings a radical and detailed analysis of the modern and contemporary architectural media, addressing issues of architectural criticism, architectural photography and the role of journal editors. It covers examples as diverse as an article by British artist Paul Nash in The Architectural Review, 1940, an early project by French architects Lacaton & Vassal published in the journal 2G, 2001, and recent photography by Hisao Suzuki for the Spanish journal El Croquis. At the intersection of image and text the book also reveals the role of the utopian impulse within the architectural media, drawing on theories of utopian discourse from the work of the French semiotician and art theorist Louis Marin, and the American Marxist critic Fredric Jameson. Through this it builds a fresh theoretical approach to journal studies, revealing a hitherto unexplored dimension of "latent" or "unconscious" discourse within the media portrait of architecture. The purpose of this enquiry is to highlight moments where a different type of critical voice emerges on the architectural journal page, indicating the possibility of a more progressive engagement with the media as a platform for critical and speculative thinking about architecture, and to rethink the journals’ role within architectural history.

Title The Media Creates Us in Its Image and Other Essays on Technology and Culture
Author Richard Stivers
Publisher Wipf and Stock Publishers
Release Date 2020-03-31
Category Philosophy
Total Pages 218
ISBN 9781532697272
Language English, Spanish, and French
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Book Summary:

The Media Creates Us in Its Image and Other Essays on Technology and Culture proposes that modern technology seriously influences every aspect of culture and personality. Technology shapes our beliefs and values and even how we think of ourselves. It affects religion, morality, education, language, communication, and sexual identity. Every institution, every organization, is brought under its purview. This book attempts to awaken the reader to the destructive side of modern technology that exists side-by-side with its constructive side. What modern technology is destroying, however, is the very meaning of being human. The essay "The Media Creates Us in Its Image" makes this case most dramatically. The book asks the reader the following question: Is what you have gained from the use of modern technology more important than what you have lost? How do we once again bring technology under our control in the face of its inexorable "progress"?

Maps Of Utopia by Simon J. James

Title Maps of Utopia
Author Simon J. James
Publisher Oxford University Press
Release Date 2012-02-02
Category Literary Criticism
Total Pages 230
ISBN 9780199606597
Language English, Spanish, and French
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Book Summary:

This is the first study of the literary theories of H. G. Wells, the founding father of English science fiction and once the most widely read writer in the world. It explores his entire career, during which he produced popular science, educational theory, history, politics, and prophecy, as well as realist, experimental, and science fiction.

Title Ancient Narrative
Author Anonim
Publisher Barkhuis
Release Date 2002
Category
Total Pages 86
ISBN 9789080739048
Language English, Spanish, and French
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Book Summary:

Marketing Apocalypse by Stephen Brown

Title Marketing Apocalypse
Author Stephen Brown
Publisher Psychology Press
Release Date 1996
Category Social Science
Total Pages 291
ISBN 0415148227
Language English, Spanish, and French
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Book Summary:

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

Picture Imperfect by Russell Jacoby

Title Picture Imperfect
Author Russell Jacoby
Publisher Columbia University Press
Release Date 2005-04-06
Category Philosophy
Total Pages 240
ISBN 9780231502979
Language English, Spanish, and French
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Book Summary:

"The choice we have is not between reasonable proposals and an unreasonable utopianism. Utopian thinking does not undermine or discount real reforms. Indeed, it is almost the opposite: practical reforms depend on utopian dreaming."--Russell Jacoby, Picture Imperfect Utopianism suffers from an image problem: A recent exhibition on utopias in Paris and New York included photographs of Hitler's Mein Kampf and a Nazi concentration camp. Many observers judge utopians and their sympathizers as foolhardy dreamers at best and murderous totalitarians at worst. However, as noted social critic and historian Russell Jacoby argues in this salient, polemical, and innovative work, not only has utopianism been unfairly characterized, a return to an iconoclastic utopian spirit is vital for today's society. Shaped by the works of Theodor Adorno, Walter Benjamin, Ernst Bloch, Gustav Landauer, and other predominantly Jewish thinkers, iconoclastic utopianism revives society's dormant political imagination and offers hope for a better future. Writing against the grain of history, Jacoby reexamines the anti-utopian mindset and identifies how utopian thought came to be regarded with such suspicion. He challenges standard readings of such anti-utopian classics as 1984 and Brave New World and offers stinging critiques of the influential liberal and anti-utopian theorists Hannah Arendt, Isaiah Berlin, and Karl Popper. He argues that these thinkers mistakenly equate utopianism with totalitarianism. The reputation of utopian thought has also suffered from the failures of, what Jacoby terms, the blueprint utopian tradition and its oppressive emphasis on detailing all aspects of society and providing fantastic images of the future. In contrast, the iconoclastic utopians, like those who follow God's prohibition against graven images, resist both the blueprinters' obsession with detail and the modern seduction of images. Jacoby suggests that by learning from the hopeful spirit of iconoclastic utopians and their willingness to accept new possibilities for society, we open ourselves to new and more imaginative ideas of the future.

Narrating Utopia by Christopher S. Ferns

Title Narrating Utopia
Author Christopher S. Ferns
Publisher Liverpool University Press
Release Date 1999
Category Literary Criticism
Total Pages 268
ISBN 0853235945
Language English, Spanish, and French
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Book Summary:

Although writers' images of the utopian society contain many diverse and often contrasting elements, Ferns (English, Mt. St. Vincent U., Nova Scotia) argues that the actual story that accounts for how the central character discovers utopia has remained more or less consistent since the Renaissance. Ferns investigates the ideological implications of this story, and emphasizes the problems it creates for writers trying to free themselves from its limitations, particularly feminist writers who sometimes perceive the utopian narrative as a distinctly male myth. Distributed by ISBS. Annotation copyrighted by Book News, Inc., Portland, OR

Haunted Narratives by Gabriele Rippl

Title Haunted Narratives
Author Gabriele Rippl
Publisher University of Toronto Press
Release Date 2013
Category Literary Criticism
Total Pages 352
ISBN 9781442646018
Language English, Spanish, and French
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Book Summary:

Exploring life writing from a variety of cultural contexts, Haunted Narratives provides new insights into how individuals and communities across time and space deal with traumatic experiences and haunting memories. From the perspectives of trauma theory, memory studies, gender studies, literary studies, philosophy, and post-colonial studies, the volume stresses the lingering, haunting presence of the past in the present. The contributors focus on the psychological, ethical, and representational difficulties involved in narrative negotiations of traumatic memories. Haunted Narratives focuses on life writing in the broadest sense of the term: biographies and autobiographies that deal with traumatic experiences, autobiographically inspired fictions on loss and trauma, and limit-cases that transcend clear-cut distinctions between the factual and the fictional. In discussing texts as diverse as Toni Morrison's Beloved, Vikram Seth's Two Lives, deportation narratives of Baltic women, Christa Wolf's Kindheitsmuster, Joy Kogawa's Obasan, and Ene Mihkelson's Ahasveeruse uni, the contributors add significantly to current debates on life writing, trauma, and memory; the contested notion of “cultural trauma”; and the transferability of clinical-psychological notions to the study of literature and culture.

Utopia And Dissent by Richard Candida-Smith

Title Utopia and Dissent
Author Richard Candida-Smith
Publisher Univ of California Press
Release Date 1996-09
Category Art
Total Pages 536
ISBN 0520206991
Language English, Spanish, and French
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Book Summary:

"The most important study of art in California, particularly in terms of avant-garde activity around mid-century, that I am aware of."--Paul Karlstrom, Smithsonian Institution

Utopian Generations by Nicholas Brown

Title Utopian Generations
Author Nicholas Brown
Publisher Princeton University Press
Release Date 2009-01-10
Category Literary Criticism
Total Pages 256
ISBN 1400826837
Language English, Spanish, and French
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Book Summary:

Utopian Generations develops a powerful interpretive matrix for understanding world literature--one that renders modernism and postcolonial African literature comprehensible in a single framework, within which neither will ever look the same. African literature has commonly been seen as representationally naïve vis-à-vis modernism, and canonical modernism as reactionary vis-à-vis postcolonial literature. What brings these two bodies of work together, argues Nicholas Brown, is their disposition toward Utopia or "the horizon of a radical reconfiguration of social relations.? Grounded in a profound rethinking of the Hegelian Marxist tradition, this fluently written book takes as its point of departure the partial displacement during the twentieth century of capitalism's "internal limit" (classically conceived as the conflict between labor and capital) onto a geographic division of labor and wealth. Dispensing with whole genres of commonplace contemporary pieties, Brown examines works from both sides of this division to create a dialectical mapping of different modes of Utopian aesthetic practice. The theory of world literature developed in the introduction grounds the subtle and powerful readings at the heart of the book--focusing on works by James Joyce, Cheikh Hamidou Kane, Ford Madox Ford, Chinua Achebe, Wyndham Lewis, Ngugi wa Thiong'o, and Pepetela. A final chapter, arguing that this literary dialectic has reached a point of exhaustion, suggests that a radically reconceived notion of musical practice may be required to discern the Utopian desire immanent in the products of contemporary culture.

Title Hope and the Longing for Utopia
Author Daniel Boscaljon
Publisher ISD LLC
Release Date 2015-02-26
Category Religion
Total Pages 260
ISBN 9780227903902
Language English, Spanish, and French
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Book Summary:

At present the battle over who defines our future is being waged most publicly by secular and religious fundamentalists. 'Hope and the Longing for Utopia' offers an alternative position, disclosing a conceptual path toward potential worlds that resist a limited view of human potential and the gift of religion. In addition to outlining the value of embracing unknown potentialities, these twelve interdisciplinary essays explore why it has become crucial that we commit to hoping for values that resist traditional ideological commitments. Contextualized by contemporary writing on utopia, and drawing from a wealth of times and cultures ranging from Calvin's Geneva to early twentieth-century Japanese children's stories to Hollywood cinema, theseessays cumulatively disclose the fundamental importance of resisting tantalizing certainties while considering the importance of the unknown and unknowable. Beginning with a set of four essays outlining the importance of hope and utopia as diagnostic concepts, and following with four concrete examples, the collection ends with a set of essays that provide theological speculations on the need to embrace finitude and limitations in a world increasingly enframed by secularizing impulses. Overall, this book discloses how hope and utopia illuminate ways to think past simplified wishes for the future.

Promoting Sustainable Living by Justyna Karakiewicz

Title Promoting Sustainable Living
Author Justyna Karakiewicz
Publisher Routledge
Release Date 2015-05-01
Category Business & Economics
Total Pages 218
ISBN 9781317701552
Language English, Spanish, and French
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Book Summary:

Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.