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Title Unleashing the Power of Digital Signage
Author Keith Kelsen
Publisher Taylor & Francis
Release Date 2012-11-12
Category Language Arts & Disciplines
Total Pages 243
ISBN 9781136023859
Language English, Spanish, and French
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Book Summary:

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Title Unleashing the Power of Digital Signage
Author Keith Kelsen
Publisher CRC Press
Release Date 2012-11-12
Category Language Arts & Disciplines
Total Pages 233
ISBN 9781136023866
Language English, Spanish, and French
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Book Summary:

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Title The Digital Signage Playbook Ebook Version
Author Paul Flanigan
Publisher Lulu Press, Inc
Release Date 2015-10-31
Category Business & Economics
Total Pages 86
ISBN 9781329660106
Language English, Spanish, and French
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Book Summary:

Digital Signage is everywhere you look. Every day new digital screens are being installed at locations in every industry. But the process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. In this book, Paul Flanigan will guide you through the process of creating an effective digital signage strategy, from understanding the user and the environment to building your network and proper management. You'll have hundreds of questions to ask, case studies, and references that will give you the foundational knowledge to deploy a network that works. Whether you're a Fortune 100 company or a family owned business on the corner, this book is a must for creating effective engagement through digital screens.

Title Communication Technology Update and Fundamentals
Author August E. Grant
Publisher Taylor & Francis
Release Date 2012
Category Technology & Engineering
Total Pages 352
ISBN 9780240824567
Language English, Spanish, and French
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Book Summary:

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies. New to this edition: • New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of comm. tech • New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence. • As always, every chapter is updated to reflect the latest trends on the topic • Brand new! Instructor's manual with testbank and sample syllabus • Website - brand new for this edition. Chapter-by-chapter additional coverage of technologies and further resources. Continually updated. * Gives students and professionals THE latest information in all areas of communication technologies * The companion website offers updated information to this text, plus links to related industry resources * New focus on mobile commerce, digital television, cinema technologies, digital audio, ebooks, and much more

Title Explorations in Critical Studies of Advertising
Author James F. Hamilton
Publisher Taylor & Francis
Release Date 2016-10-26
Category Social Science
Total Pages 284
ISBN 9781317232988
Language English, Spanish, and French
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Book Summary:

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Title A Comprehensive Guide to Enterprise Mobility
Author Jithesh Sathyan
Publisher CRC Press
Release Date 2016-04-19
Category Business & Economics
Total Pages 556
ISBN 9781439867365
Language English, Spanish, and French
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Book Summary:

Although enterprise mobility is in high demand across domains, an absence of experts who have worked on enterprise mobility has resulted in a lack of books on the subject. A Comprehensive Guide to Enterprise Mobility fills this void. It supplies authoritative guidance on all aspects of enterprise mobility-from technical aspects and applications to

Title Smart Cities For Dummies
Author Reichental
Publisher John Wiley & Sons
Release Date 2020-06-17
Category Political Science
Total Pages 384
ISBN 9781119679967
Language English, Spanish, and French
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Book Summary:

Become empowered to build and maintain smarter cities At its core, a Smart City is a collection of technological responses to the growing demands, challenges, and complexities of improving the quality of life for billions of people now living in urban centers across the world. The movement to create smarter cities is still in its infancy, but ambitious and creative projects in all types of cities—big and small—around the globe are beginning to make a big difference. New ideas, powered by technology, are positively changing how we move humans and products from one place to another; create and distribute energy; manage waste; combat the climate crisis; build more energy efficient buildings; and improve basic city services through digitalization and the smart use of data. Inside this book you’ll find out: What it really means to create smarter cities How our urban environments are being transformed Big ideas for improving the quality of life for communities Guidance on how to create a smart city strategy The essential role of data in building better cities The major new technologies ready to make a difference in every community Smart Cities will give you the knowledge to understand this important topic in depth and be ready to be an agent of change in your community.

Digital Influence by Joel Backaler

Title Digital Influence
Author Joel Backaler
Publisher Springer
Release Date 2018-08-22
Category Business & Economics
Total Pages 214
ISBN 9783319783963
Language English, Spanish, and French
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Book Summary:

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Title Unleashing the Positive Power of Differences
Author Jane A. G. Kise
Publisher Corwin Press
Release Date 2013-10-24
Category Education
Total Pages 288
ISBN 9781483340371
Language English, Spanish, and French
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Book Summary:

Move from entrenched differences to common goals! All too often, education initiatives collapse because leaders fail to learn from the concerns of those charged with implementation. Acclaimed education coach Jane Kise demonstrates how polarity thinking—a powerful approach to bridging differences—can help organizations shift from conflict to collaboration. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking

Title Unleashing the Power of IT
Author Dan Roberts
Publisher John Wiley & Sons
Release Date 2011-04-06
Category Business & Economics
Total Pages 288
ISBN 1118044509
Language English, Spanish, and French
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Book Summary:

Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

Without Excuses by Joe Watson

Title Without Excuses
Author Joe Watson
Publisher St. Martin's Press
Release Date 2013-12-10
Category Business & Economics
Total Pages 256
ISBN 9781466859906
Language English, Spanish, and French
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Book Summary:

Without Excuses argues convincingly that recruiting and nurturing a diverse workforce isn't just morally or legally correct, it's essential to any successful enterprise. Using examples gleaned from a decade of real-world work in companies and government, Joe Watson offers vital practical advice on how to find abundant sources of diverse talent, how to treat them in the recruitment process and on the job, and most of all how to learn from them to benefit any business or organization. This book is essential for any executive, recruiter, entrepreneur, or job-seeker looking for the crucial edge in hiring and developing talent and business ideas. Joe Watson's infectious charisma permeates every page, bringing drama and urgency to sound management advice.

Healthy Eating Healthy World by J. Morris Hicks

Title Healthy Eating Healthy World
Author J. Morris Hicks
Publisher BenBella Books, Inc.
Release Date 2011-10-04
Category Health & Fitness
Total Pages 240
ISBN 9781936661268
Language English, Spanish, and French
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Book Summary:

Imagine that the New York Times tomorrow released some amazing news. A health treatment has been discovered that literally cures most forms of heart disease. But not just that. This treatment has a dramatic impact on most of the diseases Westerners face, including cancer, obesity, autoimmune diseases, diabetes, osteoporosis, Alzheimer's, and many many others. And this treatment is so inexpensive to administer that two-thirds of the medical establishment can be shut down as no longer serving any useful function. It's really too much to believe, isn't it? But there's more. This treatment has miraculous implications for the environment. By applying this treatment, we can eliminate the largest source of global warming, and dramatically reduce the waste that is polluting our water supply. We'll also dramatically improve the health and animal population of our oceans and seas. And there's more. By applying this treatment, we'll dramatically increase the supply of arable land, lowering the cost food and allowing us to feed everyone on this planet. Starvation can become a thing of the past. And one last thing. This treatment also has enormous moral implications, allowing us to eliminate almost all of the pain and suffering we are inflicting on the animals, most of which is hidden away from view, but is morally repulsive to anyone exposed to this suffering. Now what if I told you that we don't have to wait for tomorrow's New York Times, that this treatment has been found, and that the amount of scientific data supporting the claims I just made is overwhelming. The "miracle" treatment is simple. It's eating a whole grain, plant-based diet. Skeptical? I'm not surprised. But by the end of this book you'll be exposed to the overwhelming amount of evidence that supports every claim made above. You'll also get to hear the counterarguments made by skeptics and you'll get to decide for yourself whether these claims are true. It's my hope that by the end of this book you'll be convinced and join our movement. You may just save your life and the planet in the bargain. This revolutionary book is Healthy Eating -- Healthy World: Unleashing the Power of Plant-based Nutrition by J. Morris Hicks, and it is the book that finally tackles all compelling reasons for adopting a plant-based diet -- from the environment to solving the world's hunger crisis. Additionally, T. Colin Campbell, acclaimed author of the bestselling book The China Study, provides a riveting foreword to Healthy Eating -- Healthy World. After reading this book, it'll be nearly impossible to ignore the truth: people were not meant to eat animals or animal products, and the time has come to stop.

Noise by Joseph McCormack

Title Noise
Author Joseph McCormack
Publisher John Wiley & Sons
Release Date 2019-12-05
Category Business & Economics
Total Pages 304
ISBN 9781119553373
Language English, Spanish, and French
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Book Summary:

Teaches managers and leaders to cut through the static and hone their focusing skills In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you: Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of “weapons of mass distraction” Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

Keeping Conflict Constructive by Michael A. Roberto

Title Keeping Conflict Constructive
Author Michael A. Roberto
Publisher Pearson Education
Release Date 2010-07-29
Category Business & Economics
Total Pages 8
ISBN 0132458470
Language English, Spanish, and French
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Book Summary:

This is the eBook version of the printed book. This Element is an excerpt from Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus (ISBN: 9780137000630) by Michael A. Roberto. Available in print and digital formats. Promoting constructive dialogue--and keeping it from degenerating into destructive, dysfunctional argument. In many organizations, debates become dysfunctional before the leader recognizes the warning signs. Diagnosing these situations as they unfold represents a critical leadership capability. How does a leader discern whether a passionate debate among his advisers and subordinates stands on the verge of becoming dysfunctional? Imagine two scenarios....

Title Hospitality Technology
Author Anonim
Publisher Unknown
Release Date 2008
Category Hospitality industry
Total Pages 86
ISBN CORNELL:31924110485384
Language English, Spanish, and French
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Book Summary:

Web Empower Your Church by Mark Stephenson

Title Web Empower Your Church
Author Mark Stephenson
Publisher Abingdon Press
Release Date 2010-09-01
Category Religion
Total Pages 86
ISBN 9781426725241
Language English, Spanish, and French
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Book Summary:

A great church website is more about ministry than technology. Web-Empower Your Church offers step-by-step guidance to web implementers and other church leaders who are on the exciting journey to building an effective web ministry. Mark's engaging, conversational style makes technology accessible. He offers first-hand advice on every aspect of building an internet ministry: from assembling a team to designing and maintaining the website to adding powerful ministry features. "A first-hand account from one of the true pioneers of online ministry. Anyone interested in online ministry ought to read this book and learn from Mark's example." Andrew Careaga Author, eMinistry: Connecting with the Net Generation "A clear picture on the do's and don'ts of web ministry for churches. A must read for churches who want to effectively engage in web ministry." Walt Wilson Founder and Chairman, Global Media Outreach, a ministry of Campus Crusade for Christ "Stephenson has truly unleashed the power of internet ministry for your church. If you're looking for a readable and educating book on web-empowered ministry, look no further. This book is it. I can't believe how much I learned from my first reading. I will be returning to the book over and over." Bill Easum President, Easum, Bandy & Associates Mark Stephenson is Director of CyberMinistry and Technology of Ginghamsburg Church, Tipp City, Ohio. He started the Ginghamsburg CyberMinistry back in 1996 as an unpaid servant. Over the years, as the ministry grew, Mark joined the Ginghamsburg staff, first part time and then full time. Currently, Ginghamsburg Church has one of the largest and most innovative church internet ministries in the world, and the ministry remains unpaid-servant based and “home grown” (no outside companies or consultants have been hired). The website has received national acclaim -- from write-ups in the Wall Street Journal to the Dallas Morning News to Christian Computing Magazine, and television stories by WBNS Channel 10 in Columbus, Ohio and on Fox News. Visionary leaders like Bill Easum and Len Sweet champion it as a must-see website. Mark, the “Church CyberGuy,” is also a well-known speaker on CyberMinistry as he conducts presentations and workshops around North America for such organizations as Leadership Network, United Methodist Communications, North American Christian Convention, Brethren in Christ Church of North America, and Miami University of Ohio. Mark has provided consulting support to numerous churches from around the world to help them develop their web ministries. His passion for helping churches led him to start and lead the Web-Empowered Church, a ministry of The Foundation for Evangelism, to develop free web-ministry software for churches and ministries worldwide.

Title Designing a Digital Portfolio
Author Cynthia Baron
Publisher New Riders Pub
Release Date 2004
Category Computers
Total Pages 311
ISBN UOM:39015058709604
Language English, Spanish, and French
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Book Summary:

Provides a step-by-step guide on how to create a digital portfolio, explaining how to convert a traditional print format into a digital format of CDs, DVDs, and Web sites, with helpful suggestions on how to produce a portable portfolio, select a medium, scan works created with traditional materials, optimize digital artwork, re-purpose digital material, and more. Original. (Intermediate)

The Leptin Boost Diet by Scott Isaacs

Title The Leptin Boost Diet
Author Scott Isaacs
Publisher Ulysses Press
Release Date 2006-12-21
Category Health & Fitness
Total Pages 240
ISBN 9781569755860
Language English, Spanish, and French
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Book Summary:

UNLEASH THE POWER OF LEPTIN When the hormone leptin blinds with receptors in your brain, it shuts down your appetite and speeds up your metabolism! FINALLY A DIET THAT WILL WORK FOR YOU On the Leptin Boost Diet, you will correct the hormonal imbalances that have made it impossible to lose weight on other diets and: *Develop a lean body *Maintain a healthy weight *Feel more energetic *Elevate your mood *Experience restful sleep *Sharpen your mental focus END CRAVINGS AND STOP FEELING HUNGRY When short of leptin, your brain mistakenly thinks your body is starving and sends signals telling you to eat more. The Leptin Boost Diet reserves both leptin deficiency in the bloodstream and leptin resistance in the brain, ensuring that you will finally feel full and stop overeating.

Law Of Attraction by Daniel D'Apollonio

Title Law of Attraction
Author Daniel D'Apollonio
Publisher Apex Universay Pty Limited
Release Date 2016-12-09
Category
Total Pages 36
ISBN 098762153X
Language English, Spanish, and French
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Book Summary:

The law of attraction is something almost everyone has experienced, on a conscious or subconscious level at one time or the other. Even as we speak, you have experienced the law of attraction at some point in your life. Do you doubt this immutable fact? Consider this: Look back to all those times when you were thinking about someone, your phone started ringing with the person you were thinking of on the other end of the line, or the time when you were thinking about someone, and out of nowhere, you bump into the person on the street. You may choose to label these things mere 'coincidences, ' 'luck, ' or 'fate' because a part of you finds it difficult to accept the existence of energy in sync with your thoughts, an energy capable of attracting the things you want. This energy is the universal energy. You can tap into this energy to transform every aspect of your life and attract everything you desire. How do you do that; how do you tap into this power? Well, you use the law of attraction. What is the law of attraction? This book will teach you everything about the law of attraction, how it works, and then detail how you can consciously begin to use it to get the things you want whether these things are the ideal relationship, a good job, better health, money, you name it.