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Truth In Advertising by John Kenney

Title Truth in Advertising
Author John Kenney
Publisher Simon and Schuster
Release Date 2013-01-22
Category Fiction
Total Pages 320
ISBN 9781451675566
Language English, Spanish, and French
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Book Summary:

“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.” FINBAR DOLAN is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on forty. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Super Bowl commercial for his diaper account in record time. Fortunately, it gets worse. Fin learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his coworker Phoebe, question the importance of diapers in his life, and finally tell the truth about his past. Truth in Advertising is debut novelist John Kenney’s wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

Truth In Advertising by John Kenney

Title Truth in Advertising
Author John Kenney
Publisher Hachette UK
Release Date 2016-07-07
Category Fiction
Total Pages 336
ISBN 9781472152114
Language English, Spanish, and French
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Book Summary:

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off his wedding. Now, a few days before Christmas, he's forced to cancel a long-postponed vacation in order to write, produce, and edit a Superbowl commercial for his diaper account in record time. Fortunately, it gets worse. He learns that his long-estranged and once-abusive father has fallen ill. And that neither his brothers nor his sister intend to visit. It's a wake-up call for Fin to re-evaluate the choices he's made, admit that he's falling for his co-worker Phoebe, question the importance of diapers in his life, and finally tell the truth about his life and his past.

Truth In Advertising by Barbara Allen

Title Truth in Advertising
Author Barbara Allen
Publisher Rowman & Littlefield
Release Date 2018-10-18
Category Business & Economics
Total Pages 475
ISBN 9781498531603
Language English, Spanish, and French
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Book Summary:

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Title Truth Lies and Advertising
Author Jon Steel
Publisher John Wiley & Sons Incorporated
Release Date 1998-03-13
Category Business & Economics
Total Pages 298
ISBN UOM:39015040152376
Language English, Spanish, and French
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Book Summary:

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Title Truth Lies and Advertising
Author Steel
Publisher Academic Internet Pub Incorporated
Release Date 2006-10
Category Business & Economics
Total Pages 60
ISBN 1428809996
Language English, Spanish, and French
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Book Summary:

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471189626 .

Tell The Truth by Jonathan Salem Baskin

Title Tell the Truth
Author Jonathan Salem Baskin
Publisher BenBella Books
Release Date 2012
Category Business & Economics
Total Pages 248
ISBN 9781936661466
Language English, Spanish, and French
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Book Summary:

Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don’t always sell products. Consumers determine what’s true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. InTell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.

Title The Truth About Lawyer Advertising
Author Ben Glass
Publisher Word Association Publishers
Release Date 2012-05-17
Category Law
Total Pages 86
ISBN 9781595718013
Language English, Spanish, and French
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Book Summary:

About Ben Glass Virginia attorney Benjamin W. Glass has devoted his career to representing individuals against the insurance companies. He is board certified by the National Board of Trial Advocacy and is listed in Best Lawyers in America®.Mr. Glass is a frequent lecturer to the legal profession on such issues as: dealing with expert witnesses; selecting a jury; cross examination; proving damages; the evaluation and trial of personal injury cases and law office management. He has written numerous articles for legal publications.Mr. Glass is licensed to practice law in Virginia and handles cases throughout the state. He is a member of the trial lawyer associations of Virginia and the District of Columbia and The American Association for Justice.Mr. Glass is the author of four consumer guides to the law: Five Deadly Sins That Can Wreck Your Accident Case (www.TheAccidentBook.com) Why Most Medical Malpractice Victims Never Recover a Dime (www.TheMalpracticeBook.com) How To Buy Car Insurance (www.TheInsuranceBook.com) Robbery Without a Gun—Why Your Employer's Long-Term Disability Policy May be a Sham (www.RobberyWithoutAGun.com) For more information about the law firm, together with a sample listing of verdicts and settlements in a variety of cases, visit the award winning www.BenGlassLaw.com or view hundreds of his information videos at LegalAcademyVideos.com.

Truth In Advertising by John Kenney

Title Truth in Advertising
Author John Kenney
Publisher Simon and Schuster
Release Date 2013-01-22
Category Fiction
Total Pages 320
ISBN 9781451675566
Language English, Spanish, and French
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Book Summary:

“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.” FINBAR DOLAN is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on forty. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Super Bowl commercial for his diaper account in record time. Fortunately, it gets worse. Fin learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his coworker Phoebe, question the importance of diapers in his life, and finally tell the truth about his past. Truth in Advertising is debut novelist John Kenney’s wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

Truth In Advertising by Barbara Allen

Title Truth in Advertising
Author Barbara Allen
Publisher Rowman & Littlefield
Release Date 2018-10-18
Category Business & Economics
Total Pages 475
ISBN 9781498531603
Language English, Spanish, and French
GET BOOK

Book Summary:

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Buy Ology by Martin Lindstrom

Title Buy Ology
Author Martin Lindstrom
Publisher Currency
Release Date 2010
Category Business & Economics
Total Pages 254
ISBN 9780385523899
Language English, Spanish, and French
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Book Summary:

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

Title The Truth About Email Marketing
Author Simms Jenkins
Publisher FT Press
Release Date 2008-07-31
Category Business & Economics
Total Pages 224
ISBN 9780768685978
Language English, Spanish, and French
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Book Summary:

Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

Unsavory Truth by Marion Nestle

Title Unsavory Truth
Author Marion Nestle
Publisher Basic Books
Release Date 2018-10-30
Category Social Science
Total Pages 320
ISBN 9781541617315
Language English, Spanish, and French
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Book Summary:

America's leading nutritionist exposes how the food industry corrupts scientific research for profit Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science--and suggests what we can do about it.

Merchants Of Truth by Jill Abramson

Title Merchants of Truth
Author Jill Abramson
Publisher Simon & Schuster
Release Date 2020-02-11
Category Business & Economics
Total Pages 544
ISBN 9781501123214
Language English, Spanish, and French
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Book Summary:

Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a “valuable and insightful” (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. “A marvelous book” (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. “Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance” (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. “One of the best takes yet on journalism’s changing fortunes” (Publishers Weekly, starred review), Abramson’s book points us to the future.

The Post Truth Business by Sean Pillot de Chenecey

Title The Post Truth Business
Author Sean Pillot de Chenecey
Publisher Kogan Page Publishers
Release Date 2018-10-03
Category Business & Economics
Total Pages 304
ISBN 9780749482824
Language English, Spanish, and French
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Book Summary:

Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

The Big Lie by Chuck Anderson

Title The Big Lie
Author Chuck Anderson
Publisher Unknown
Release Date 2002-01-01
Category Advertising
Total Pages 307
ISBN 0951357336
Language English, Spanish, and French
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Book Summary:

Truth by Lynn B. Upshaw

Title Truth
Author Lynn B. Upshaw
Publisher AMACOM/American Management Association
Release Date 2007
Category Business & Economics
Total Pages 279
ISBN 0814400892
Language English, Spanish, and French
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Book Summary:

Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.

Truth Well Told by Stewart Alter

Title Truth Well Told
Author Stewart Alter
Publisher Unknown
Release Date 1994-01-01
Category Advertising
Total Pages 312
ISBN 0964262207
Language English, Spanish, and French
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Book Summary:

Title All Marketers are Liars
Author Seth Godin
Publisher Penguin
Release Date 2009-11-12
Category Business & Economics
Total Pages 240
ISBN 110118454X
Language English, Spanish, and French
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Book Summary:

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” From the Trade Paperback edition.

Title The Attention Economy and How Media Works
Author Karen Nelson-Field
Publisher Springer Nature
Release Date 2020-01-04
Category Business & Economics
Total Pages 152
ISBN 9789811515408
Language English, Spanish, and French
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Book Summary:

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.