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Title Summary Analysis Of The Power of Habit
Author Printright
Publisher Unknown
Release Date 2020-08-20
Category
Total Pages 44
ISBN 9798677064920
Language English, Spanish, and French
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Book Summary:

SYNOPSIS: The Pоwеr of Habit (2012) еxрlаіnѕ what an important role hаbіtѕ play іn оur lіvеѕ, whеthеr thеу'rе good оnеѕ, like brushing our teeth аnd еxеrсіѕіng, оr bаd оnеѕ, like smoking. Fіllеd wіth research-based fіndіngѕ аnd еngаgіng аnесdоtеѕ, The Pоwеr of Habit nоt оnlу explains exactly hоw habits are formed, іt рrоvіdеѕ еаѕу tірѕ fоr сhаngіng hаbіtѕ, bоth on аn individual аnd аn оrgаnіzаtіоnаl lеvеl. ABOUT THЕ AUTHОR: Chаrlеѕ Duhigg іѕ a Pulіtzеr Prіzе-nоmіnаtеd investigative rероrtеr whо writes fоr thе Nеw Yоrk Tіmеѕ. He hаѕ wоn numerous аwаrdѕ for hіѕ work аnd hаѕ appeared on TV shows ѕuсh аѕ Frоntlіnе аnd Thе NewsHour with Jіm Lеhrеr.DISCLAIMER: This book is a SUMMARY. It is meant to be a companion, not a replacement, to the original book. Please note that this summary is not authorized, licensed, approved, or endorsed by the author or publisher of the main book. The author of this summary is wholly responsible for the content of this summary and is not associated with the original author or publisher of the main book. If you'd like to purchase the original book, kindly search for the title in the search box.

The Power Of Habit by Charles Duhigg

Title The Power of Habit
Author Charles Duhigg
Publisher Doubleday Canada
Release Date 2012-02-28
Category Social Science
Total Pages 304
ISBN 9780385669757
Language English, Spanish, and French
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Book Summary:

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

Title Summary of the Power of Habits by Charles Duhigg Summary and Analysis
Author Jack Kilson
Publisher Unknown
Release Date 2020-06-30
Category
Total Pages 34
ISBN 9798662714410
Language English, Spanish, and French
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Book Summary:

All our life, so far as it has definite form, is but a mass of habits (William James, 1892). The first part of this book focuses on how habits are formed and explores the neurology of habit formation. As you read further, the book discusses how these habits influence your life and how they can be altered to your advantage. However, each section revolves around a central argument; habits can be changed if we understand how they work. Our understanding of neurology and psychology in the past decade has helped explain how habits emerge, how they change and the science behind their mechanics. Transforming a habit is not easy and quick but it is possible.

Title The Power of Habit by Charles Duhigg Summary Analysis
Author Elite Summaries
Publisher Elite Summaries
Release Date 2016-06-13
Category Psychology
Total Pages 126
ISBN 9203456XXXX
Language English, Spanish, and French
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Book Summary:

Detailed summary and analysis of The Power of Habit.

Summary The Power Of Habit by BusinessNews Publishing

Title Summary The Power of Habit
Author BusinessNews Publishing
Publisher Must Read Summaries
Release Date 2015-07-01
Category Self-Help
Total Pages 9
ISBN 9782511036037
Language English, Spanish, and French
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Book Summary:

The must-read summary of Charles Duhigg's book: "The Power of Habit: Why We Do What We Do in Life and Business". This complete summary of the ideas from Charles Duhigg’s book "The Power of Habit: Why We Do What We Do in Life and Business" tells you how you can change your habits for the better just by understanding how they work. There is a basic ‘Habit Loop’ for all habits: clue, routine and reward. According to Duhigg, there are four steps you can follow that serve as a starting point for changing your habits; identify your routines, experiment with different rewards, isolate the trigger and develop a new plan. This process will take time and effort, but it is possible. Added-value of this summary: • Save time • Understand how your habits work • Change your habits for the better To learn more, read “The Power of Habit” to start understanding your habits and gain control!

Title Summary Analysis and Review of Charles Duhigg s the Power of Habit
Author Start Publishing Notes
Publisher Unknown
Release Date 2017-04-26
Category
Total Pages 86
ISBN 1682996573
Language English, Spanish, and French
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Book Summary:

PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Charles Duhigg's The Power of Habit: Why We Do What We Do in Life and Business includes a summary and review of the book, an analysis, key takeaways, and a detailed "About the Author" section. Preview: In The Power of Habit, Charles Duhigg brings his investigative prowess to bear on the science of habit formation and its real-world applications. Distilling vast amounts of academic research, corporate strategy, and the life stories of subjects ranging from unnamed alcoholics to Michael Phelps, Duhigg organizes his findings into three broad categories: habits in individuals, in companies and other organizations, and in society. In the tradition of investigative reporters who are worth their salt, Charles Duhigg is a gifted storyteller. Content to let most of his research lie in the background of The Power of Habit, he chooses to emphasize case studies, profiles of public figures, and other compelling anecdotes instead of statistics and laboratory studies. He describes a complex and fast-moving area of social science quite cogently, often collating it with real-world applications that are easy to grasp.

Title Summary of The Power of Habit by Charles Duhigg
Author Instaread
Publisher Instaread
Release Date 2014-10-16
Category Self-Help
Total Pages 40
ISBN 9203456XXXX
Language English, Spanish, and French
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Book Summary:

PLEASE NOTE: This is a summary of the book and NOT the original book. Summary of The Power of Habit by Charles Duhigg Preview: The Power of Habit by Charles Duhigg is a thorough examination of several case studies about how habit formation and habit change impact daily life. It details the experiences of individuals, corporations, and organizations to illustrate how habits are made and why, how they can be changed, how habits of all kinds are used in businesses to attract customers or manage employees, and the devastating results of a poorly managed habit. Several studies of individuals with unusual habits or habit changes explain the neurological mechanisms that form habits in the brain. The habit, stored in the basal ganglia for neural efficiency, is the result of a loop comprised of three parts. These parts are a cue that triggers the habit loop, a routine to execute, and feedback, or a reward, that tells the brain to remember the habit for the future. Habits can be changed by retaining the cue and reward… Inside this Instaread Summary: • Key Takeaways of the book • Introduction to the important people in the book • Analysis of the Key Takeaways About the Author: With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Title Summary of the Power of Habit
Author Instaread
Publisher Createspace Independent Publishing Platform
Release Date 2015-04-02
Category
Total Pages 30
ISBN 1511571098
Language English, Spanish, and French
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Book Summary:

The Power of Habit: by Charles Duhigg | A 15-minute Key Takeaways & Analysis Preview: The Power of Habit by Charles Duhigg is a thorough examination of several case studies about how habit formation and habit change impact daily life. It details the experiences of individuals, corporations, and organizations to illustrate how habits are made and why, how they can be changed, how habits of all kinds are used in businesses to attract customers or manage employees, and the devastating results of a poorly managed habit. Several studies of individuals with unusual habits or habit changes explain the neurological mechanisms that form habits in the brain. The habit, stored in the basal ganglia for neural efficiency, is the result of a loop comprised of three parts. These parts are a cue that triggers the habit loop, a routine to execute, and feedback, or a reward, that tells the brain to remember the habit for the future. Habits can be changed by retaining the cue and reward... Key Takeaways The brain forms habits automatically to increase mental efficiency and stores the habits in the basal ganglia. Habit-forming requires a cue that triggers the habit, a routine activity, and a reward to reinforce the habit. Advertisers use the craving for a reward in a habit loop to drive consumer use of their products. The cue drives the routine out of a desire for the reward. Habit change is most successful when the cue and reward remain the same, but the routine changes. Another force behind successful habit change is belief in the ability to change the habit. Certain keystone habits are so integral to everyday behavior that changing them simultaneously changes numerous other habits. Although changing one habit does not directly cause change in others, the small win of committing to a keystone habit change eases the process for changing others. PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread of The Power of Habit: * Key Takeaways of the book * Introduction to the important people in the book * Analysis of the Key Takeaways

Title Summary of the Power of Habits by Charles Duhigg
Author Swiftread
Publisher Unknown
Release Date 2017-08-24
Category
Total Pages 38
ISBN 1975757661
Language English, Spanish, and French
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Book Summary:

Summary: The Power Of Habits by Charles Duhigg The Power of Habit is more than just a scientific work filled with scientific information. It is also a book that can help us to understand why there are habits in our lives, how they are created, whether they can be changed, and, if yes, how they can be changed. This book is practical literature with a practical approach to solving a problem. A Journey through time to the edge of scientific discoveries that explain why we form habits and how we can change or substitute them for ones we'd like. Duhigg engages the reader beautifully with intriguing anecdotes that delight, amuse and surprise you, whilst giving the gift of vast amounts of insight and information. A truly fresh perspective on the psychology of routine, from the good luck ritual performed religiously by an athlete, to the forefront of revolution, life, in all aspects is driven by this mechanism. Understanding this fully will assist us in improving ourselves, physically, mentally and emotionally, and in turn our lives and our livelihoods in ways we may have always wanted to. Utilising its power can enrich and enhance our communities and quality of life for many more people, and as such this Bestseller is essentially a bible for anybody with a growth mindset. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis In addition, the author draws heavily on stories of people and events to provide anecdotal support and cogent examples of his theories of habit and habit change. Duhigg is a Pulitzer Prize winning journalist for The New York Times where he writes on business topics. He has a background in History from Yale University and an MBA from the Harvard Business School. In 2010 he won the Science in Society Journalism Award from the National Association for Science Writers. Benefits of Swiftread summaries: Readability: clear, concise and well-written for easy reading. Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge. Review: provides a fast knowledge refresher when you need it. Take action today and download this book for a limited time discount of only $2.99!

Smarter Faster Better by Charles Duhigg

Title Smarter Faster Better
Author Charles Duhigg
Publisher Doubleday Canada
Release Date 2016-03-08
Category Psychology
Total Pages 256
ISBN 9780385680929
Language English, Spanish, and French
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Book Summary:

From the bestselling author of The Power of Habit comes a fascinating new book exploring the science of productivity, and why, in today's world, managing how you think--rather than what you think about--can transform your life. Productivity, recent studies suggest, isn't always about driving ourselves harder, working faster and pushing ourselves toward greater "efficiency." Rather, real productivity relies on managing how we think, identify goals, construct teams and make decisions. The most productive people, companies and organizations don't merely act differently--they envision the world and their choices in profoundly different ways. This book explores eight concepts that are critical to increasing productivity. It takes you into the cockpit of two passenger jets (one crashes) to understand the importance of constructing mental models--telling yourself stories about yourself in order to subconsciously focus on what really matters. It introduces us to basic training in the U.S. Marine Corps, where the internal locus of control is exploited to increase self-motivation. It chronicles the outbreak of Israel's Yom Kippur War to examine cognitive closure--a dangerous trap that stems from our natural desire to feel productive and check every last thing off our to-do lists, causing us to miss obvious risks and bigger opportunities. It uses a high-achieving public school in Cincinnati to illuminate the concept of disfluency, which holds that we learn faster and more deeply when we make the data harder to absorb. It shows how the principles of lean manufacturing--in which decision-making power is pushed to the lowest levels of the hierarchy--allowed the FBI to produce a software system that had eluded them for years. It explores how Disney made Frozen into a record success by encouraging tension among animation teams--a version of what biologists refer to as the Intermediate Disturbance Hypothesis, which posits that nature is most creative when crises occur. With the combination of relentless curiosity, deep reporting and rich storytelling that defined The Power of Habit, Charles Duhigg takes readers from neurology laboratories to Google's brainstorming sessions and illustrates how we can all increase productivity in our lives. From the Hardcover edition.

Atomic Habits by James Clear

Title Atomic Habits
Author James Clear
Publisher Penguin
Release Date 2018-10-16
Category Business & Economics
Total Pages 320
ISBN 9780735211308
Language English, Spanish, and French
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Book Summary:

The #1 New York Times bestseller. Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: • make time for new habits (even when life gets crazy); • overcome a lack of motivation and willpower; • design your environment to make success easier; • get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Tiny Habits by BJ Fogg

Title Tiny Habits
Author BJ Fogg
Publisher Houghton Mifflin Harcourt
Release Date 2020-02-01
Category Self-Help
Total Pages 288
ISBN 9780358003991
Language English, Spanish, and French
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Book Summary:

A NEW YORK TIMES BESTSELLER! The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. When it comes to change, TINY IS MIGHTY. Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In TINY HABITS, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice. You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile. Whenever you get in bed, turn off your phone. Give yourself a high five. Change can be easy—once it starts, it grows. Let B.J. Fogg show you exactly how.

Title Surviving Survival The Art and Science of Resilience
Author Laurence Gonzales
Publisher W. W. Norton & Company
Release Date 2012-09-10
Category Psychology
Total Pages 272
ISBN 9780393089905
Language English, Spanish, and French
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Book Summary:

You have survived the crisis—trauma, disease, accident, or war—now how do you get your life back? The shark attacked while she was snorkeling, tearing through Micki Glenn’s breast and shredding her right arm. Her husband, a surgeon, saved her life on the spot, but when she was safely home she couldn’t just go on with her life. She had entered an even more profound survival journey: the aftermath. The survival experience changes everything because it invalidates all your previous adaptations, and the old rules don’t apply. In some cases survivors suffer more in the aftermath than they did during the actual crisis. In all cases, they have to work hard to reinvent themselves. Drawing on gripping cases across a wide range of life-threatening experiences, Laurence Gonzales fashions a compelling argument about fear, courage, and the adaptability of the human spirit. Micki Glenn was later moved to say: “I don’t regret that this happened to me. [It] has been . . . probably the single most positive experience I’ve ever had.”

Title An Evolutionary Theory of Economic Change
Author Richard R. Nelson
Publisher Harvard University Press
Release Date 2009-06
Category Business & Economics
Total Pages 454
ISBN 0674041437
Language English, Spanish, and French
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Book Summary:

This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal significant objections to the fundamental neoclassical assumptions of profit maximization and market equilibrium, which they find ineffective in the analysis of technological innovation and the dynamics of competition among firms. To replace these assumptions, they borrow from biology the concept of natural selection to construct a precise and detailed evolutionary theory of business behavior. They grant that films are motivated by profit and engage in search for ways of improving profits, but they do not consider them to be profit maximizing. Likewise, they emphasize the tendency for the more profitable firms to drive the less profitable ones out of business, but they do not focus their analysis on hypothetical states of industry equilibrium. The results of their new paradigm and analytical framework are impressive. Not only have they been able to develop more coherent and powerful models of competitive firm dynamics under conditions of growth and technological change, but their approach is compatible with findings in psychology and other social sciences. Finally, their work has important implications for welfare economics and for government policy toward industry.

Title Summary of the Power of Habit
Author Abookaday
Publisher Createspace Independent Publishing Platform
Release Date 2016-09-28
Category
Total Pages 56
ISBN 1539117367
Language English, Spanish, and French
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Book Summary:

This review of the bestselling book The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg offers a detailed summary of the book's main themes and evidentiary support, chapter by chapter life hack lessons that distill the content into practical tips, and an analysis and critique of the books strengths and weaknesses. The Power of Habit is organized into three parts. Part one examines the source of individual habits, the neurology of habits, and methods of changing habits on a personal level. Part two examines the habits of successful companies and organizations and how leadership might conceptualize habit change at the institutional level. Part three investigates social habits, and in particular, the role they play in times of larger societal shifts. A central thesis that Duhigg returns to throughout the book is that habits are central to our lives as individuals, institutions and larger social groups. If we have a better understanding of the mechanics of habit formation then we can exercise more agency in affecting positive change on all of those levels. The work draws on scholarship from neurological and behavioral science, corporate research, and hundreds of interviews. In addition, the author draws heavily on stories of people and events to provide anecdotal support and cogent examples of his theories of habit and habit change. Duhigg is a Pulitzer Prize winning journalist for The New York Times where he writes on business topics. He has a background in History from Yale University and an MBA from the Harvard Business School. In 2010 he won the Science in Society Journalism Award from the National Association for Science Writers. Download your copy today! for a limited time discount of only $2.99! Available on PC, Mac, smart phone, tablet or Kindle device. (c) 2015 All Rights Reserved

Title Making Habits Breaking Habits
Author Jeremy Dean
Publisher Da Capo Press
Release Date 2013-01-01
Category Self-Help
Total Pages 272
ISBN 9780738216089
Language English, Spanish, and French
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Book Summary:

Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a psychologist’s popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought. Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain’s natural “autopilot” to make any change stick. Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.

Title Solving the Procrastination Puzzle
Author Timothy A. Pychyl
Publisher TarcherPerigee
Release Date 2013
Category SELF-HELP
Total Pages 107
ISBN 9780399168123
Language English, Spanish, and French
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Book Summary:

This guide to eliminating procrastination offers everyone, from entrepreneurs to parents and students, tips and practical strategies to help break the cycle of self-destructive ideas and habits that prevent freedom and accomplishment. Original.

The Willpower Instinct by Kelly McGonigal

Title The Willpower Instinct
Author Kelly McGonigal
Publisher Penguin
Release Date 2011-12-29
Category Psychology
Total Pages 272
ISBN 9781101553732
Language English, Spanish, and French
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Book Summary:

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn: Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep. Willpower is not an unlimited resource. Too much self-control can actually be bad for your health. Temptation and stress hijack the brain's systems of self-control, but the brain can be trained for greater willpower Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control. Giving up control is sometimes the only way to gain self-control. Willpower failures are contagious—you can catch the desire to overspend or overeat from your friends­­—but you can also catch self-control from the right role models. In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

Willpower by Roy F. Baumeister

Title Willpower
Author Roy F. Baumeister
Publisher Penguin
Release Date 2011-09-01
Category Psychology
Total Pages 304
ISBN 9781101543771
Language English, Spanish, and French
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Book Summary:

One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, Willpower makes it clear that whatever we seek—from happiness to good health to financial security—we won’t reach our goals without first learning to harness self-control.

Title Quicklet on Charles Duhigg s The Power of Habit Why We Do What We Do in Life and Business
Author Karen Watkins
Publisher Hyperink Inc
Release Date 2012-07-30
Category Study Aids
Total Pages 42
ISBN 9781614646228
Language English, Spanish, and French
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Book Summary:

ABOUT THE BOOK Charles Duhigg was a reporter in Iraq a decade ago when he heard about an army major who was analyzing videotapes of riots. He wanted to see if he could detect any patterns that might help him stop the riots before they began. He did. First, a small crowd would gather in a plaza. Within a few hours, they would begin to chant angry slogans. Spectators would show up. Food vendors would arrive. Time would pass. The chanting would get louder. More time would pass. The spectators would remain in a relatively small space, except around dusk when they got hungry. They’d buy some food, then return to their original spot. That was the pattern for most, but there were some who would march into the middle of the crowd, back out to the edge, back to the middle. Those were the troublemakers. One would throw a bottle, another would throw a rock. Within 15 minutes, there would be a full-scale riot. The major told Duhigg that after observing this pattern, he scheduled a meeting with the town’s mayor. He made what must have seemed like an odd request. Would it be possible for the police to keep food vendors out of the plazas? The mayor said yes. A few weeks later, a small crowd gathered near a plaza. As the afternoon wore on, they began chanting angry slogans. Spectators showed up. Time passed. The chanting got louder. More time passed. Dusk fell. But this time, there were no food vendors to feed the crowd. Some went home to eat. Some went to restaurants. By 8PM, nearly everyone was gone. The riot never happened. Duhigg asked the major what made him realize that something as simple as getting rid of the food vendors would end the riots. The major said that the U.S. military had taught all about habits--how they’re formed, how they’re broken. The U.S. military, he said, was “one of the biggest habit-formation experiments in history” and that understanding habits was “the most important thing” he’d learned in the army. Duhigg became intrigued by habits and their power. “That’s what this book is about,” he writes. “Changing habits isn’t necessarily quick or easy. But it is possible. And now we know how.” EXCERPT FROM THE BOOK How do you sell a record that people hate? That was the problem for Steve Bartels, promotion executive at Arista Records. The song was “Hey Ya!” by OutKast. He thought it would be a sure hit. He convinced radio stations to play it, but listeners hated it so much, they turned the dial. The problem was “Hey Ya!” didn’t sound like other songs. People want to listen to their favorite songs or songs that sound like their favorite songs. But Bartels wasn’t ready to give up. III. During World War II, meat was scarce, but organ meat was plentiful. The problem was getting housewives to serve it. They weren’t familiar with it. The solution was to make it seem familiar by “camouflaging it in everyday garb.” The government sent out mailers telling women their husbands would “cheer for steak and kidney pie” which would contain a little steak and a lot of kidney. Butchers gave out recipes for meatloaf made with liver. Organ consumption rose by 33% during the war. IV. Arista decided the secret to making “Hey Ya!” a hit was to make it familiar. To do that, they sandwiched it between “sticky” songs, songs that keep the listener listening. Some songs are sticky because people like them. Some are sticky even though people hate them. Men say they hate Celine Dion, but they don’t switch the station when her songs come on. It worked. People got used to “Hey Ya!” Then they started to crave it. It sold more than 5.5 million records and won a Grammy.