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The Campaign Manager by Catherine Shaw

Title The Campaign Manager
Author Catherine Shaw
Publisher Routledge
Release Date 2018-03-13
Category Political Science
Total Pages 338
ISBN 9780429958823
Language English, Spanish, and French
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Book Summary:

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

The Campaign Manager by Catherine Shaw

Title The Campaign Manager
Author Catherine Shaw
Publisher Routledge
Release Date 2018-03-13
Category Political Science
Total Pages 338
ISBN 9780429958816
Language English, Spanish, and French
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Book Summary:

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Title The Political Campaign Desk Reference
Author Michael P. McNamara
Publisher Unknown
Release Date 2012
Category Political Science
Total Pages 264
ISBN 1432787322
Language English, Spanish, and French
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Book Summary:

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

Campaign For President by The Institute of Politics at the Harvard Kennedy School

Title Campaign for President
Author The Institute of Politics at the Harvard Kennedy School
Publisher Rowman & Littlefield
Release Date 2017-06-29
Category Political Science
Total Pages 242
ISBN 9781538104507
Language English, Spanish, and French
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Book Summary:

In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2016 race for the Republican and Democratic nominations and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2016 is essential reading for anyone interested in the inner workings of national political campaigns.

Winning Elections by Ronald A. Faucheux

Title Winning Elections
Author Ronald A. Faucheux
Publisher M. Evans
Release Date 2003-10-15
Category Political Science
Total Pages 674
ISBN 9781590771969
Language English, Spanish, and French
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Book Summary:

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Let Trump Be Trump by Corey R. Lewandowski

Title Let Trump Be Trump
Author Corey R. Lewandowski
Publisher Center Street
Release Date 2017-12-05
Category Political Science
Total Pages 288
ISBN 9781546083290
Language English, Spanish, and French
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Book Summary:

A New York Times Bestseller and #1 Wall Street Journal Bestseller! LET TRUMP BE TRUMP: THE INSIDE STORY OF HIS PRESIDENCY is the ultimate behind-the-scenes account of how he became President of the United States. Donald Trump was a candidate, and now a president, like none that have come before. His startling rise to the White House is the greatest political tale in the history of our republic. Much has been written about this once-in-a-millennial event but all of those words come from authors outside the orbit of Donald Trump. Now, for the first time, comes the inside story. Written by the guys in the room-two of Trump's closest campaign advisors-Let Trump Be Trump is the eyewitness account of the stories behind the headlines. From the Access Hollywood recording and the Clinton accusers, to Paul Manafort, to the last-moment comeback and a victory that reads like something out of the best suspense novel, Let Trump Be Trump pulls back the curtain on a drama that has mesmerized the whole world-including the palace intrigues of the Mooch, Spicer, Preibus, Bannon, and more. By turns hilarious and intimate, Let Trump Be Trump also offers a view of Donald Trump like you've never seen him, the man whose success in business was built not only on great skill but on loyal relationships and who developed the strongest of bonds with the band of outsiders and idealists who became his team because they believed in him and his message. Written by Trump's campaign manager, the fiery Corey Lewandowski, and Dave Bossie, the consummate political pro and the plaintiff in the famous Citizens United Supreme Court case who helped steer the last critical months of the Trump campaign, Let Trump Be Trump is destined to be the seminal book about the Trump campaign and presidency.

Winning Elections by Ron Faucheux

Title Winning Elections
Author Ron Faucheux
Publisher Rowman & Littlefield
Release Date 2003-01-01
Category Political Science
Total Pages 688
ISBN 9781590770269
Language English, Spanish, and French
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Book Summary:

Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.

Title Campaign Manager A Complete Guide 2020 Edition
Author Gerardus Blokdyk
Publisher 5starcooks
Release Date 2020-01-13
Category
Total Pages 304
ISBN 1867302446
Language English, Spanish, and French
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Book Summary:

How frequently do you track Campaign manager measures? How can you improve Campaign manager? What do employees need in the short term? What are strategies for increasing support and reducing opposition? What are customers monitoring? This valuable Campaign Manager self-assessment will make you the reliable Campaign Manager domain veteran by revealing just what you need to know to be fluent and ready for any Campaign Manager challenge. How do I reduce the effort in the Campaign Manager work to be done to get problems solved? How can I ensure that plans of action include every Campaign Manager task and that every Campaign Manager outcome is in place? How will I save time investigating strategic and tactical options and ensuring Campaign Manager costs are low? How can I deliver tailored Campaign Manager advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Campaign Manager essentials are covered, from every angle: the Campaign Manager self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Campaign Manager outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Campaign Manager practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Campaign Manager are maximized with professional results. Your purchase includes access details to the Campaign Manager self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Campaign Manager Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Shattered by Jonathan J. M. Allen

Title Shattered
Author Jonathan J. M. Allen
Publisher Crown Publishing Group (NY)
Release Date 2017
Category BIOGRAPHY & AUTOBIOGRAPHY
Total Pages 464
ISBN 9780553447088
Language English, Spanish, and French
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Book Summary:

An analysis of the bitter 2016 presidential election, told from the viewpoints of Hilary Clinton campaign insiders, reconstructs key decisions and missed opportunities cited as the cause of the election upset.

Inside The Campaign by Alex Marland

Title Inside the Campaign
Author Alex Marland
Publisher UBC Press
Release Date 2020-05-01
Category Political Science
Total Pages 252
ISBN 9780774864695
Language English, Spanish, and French
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Book Summary:

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Title The Marketing HIGH GROUND Series the Role of the Campaign Manager
Author J. Gospe
Publisher Unknown
Release Date 2012-04-24
Category
Total Pages 44
ISBN 1475149026
Language English, Spanish, and French
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Book Summary:

In the business world, nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned marketing campaign manager. So, what exactly is the role of the campaign manager, and what is the profile of the most effective campaign managers? This mini-guidebook answers these questions and provides helpful tips that can accelerate the integrated marketing campaign development process, navigate internal politics, and produce better marketing results.

The Campaign Manual by S. J. Guzzetta

Title The Campaign Manual
Author S. J. Guzzetta
Publisher Political Publications
Release Date 2006-12-01
Category Political Science
Total Pages 428
ISBN 9780942805109
Language English, Spanish, and French
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Book Summary:

For 25 years this has been the "How To" manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.

Campaign Confessions by John Laschinger

Title Campaign Confessions
Author John Laschinger
Publisher Dundurn
Release Date 2016-09-10
Category Political Science
Total Pages 264
ISBN 9781459736542
Language English, Spanish, and French
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Book Summary:

John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.

Title Lenin as Election Campaign Manager
Author Doug Jenness
Publisher Merit S
Release Date 1971
Category History
Total Pages 23
ISBN 0873482018
Language English, Spanish, and French
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Book Summary:

Lessons from election campaigns organized by the Bolsheviks in Russia under the tsar.

Title A Citizen s Guide to Beating Donald Trump
Author David Plouffe
Publisher Penguin
Release Date 2020-03-03
Category Political Science
Total Pages 256
ISBN 9781984879509
Language English, Spanish, and French
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Book Summary:

A NEW YORK TIMES BESTSELLER As seen on CBS This Morning, PBS NewsHour, The Daily Show with Trevor Noah, Pod Save America and more A voter's playbook on making a difference in the 2020 election and beyond from the most recognized and most successful political strategist in the country If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election. In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past. There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.

Campaign Confessions by Geoffrey Stevens

Title Campaign Confessions
Author Geoffrey Stevens
Publisher ReadHowYouWant
Release Date 2017-10-12
Category Political Science
Total Pages 408
ISBN 1525262971
Language English, Spanish, and French
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Book Summary:

John Laschinger, Canada's only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal.

Title The Role of the Campaign Manager in American Politics
Author Powell Theodore Washington
Publisher Unknown
Release Date 1970
Category Campaign management
Total Pages 222
ISBN OCLC:877877993
Language English, Spanish, and French
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Book Summary:

Title Busy Doing Campaign Manager Stuff Planner
Author Rs Job Planner
Publisher Unknown
Release Date 2019-12-23
Category
Total Pages 116
ISBN 1679796240
Language English, Spanish, and French
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Book Summary:

A Weekly Planner For Campaign Manager.Perfect birthday or Christmas Gift or New year Gift for Job Holder Men, Women, Boss, Client, Buyer and Well Wisher.Specifications: Large Letter Size 8.5x11 inches (approximate A4) Slim and light to carry, 115 pages.Have a Great Planner for your Professional Success!

Campaign For President by John F. Kennedy School of Government. Institute of Politics

Title Campaign for President
Author John F. Kennedy School of Government. Institute of Politics
Publisher Greenwood Publishing Group
Release Date 1986
Category Political Science
Total Pages 292
ISBN 0865691320
Language English, Spanish, and French
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Book Summary:

A unique chronicle and critique told in the participants' own words. The campaign leaders for Reagan, Mondale, Hart, Jackson, Hollings, McGovern, Cranston, Askew, and Glenn discuss their strategies. What worked? What backfired? What would they do--or not do--again? Discussion leaders include Judy Woodruff, David Broder, Albert Hunt, Howell Raines, and Kenneth Bode. A document of immense historic and human interest.

Inside Campaigns by William J. Feltus

Title Inside Campaigns
Author William J. Feltus
Publisher CQ Press
Release Date 2016-02-24
Category Political Science
Total Pages 320
ISBN 9781506332987
Language English, Spanish, and French
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Book Summary:

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.