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The Halo Effect by Phil Rosenzweig

Title The Halo Effect
Author Phil Rosenzweig
Publisher Simon and Schuster
Release Date 2014-06-17
Category Business & Economics
Total Pages 288
ISBN 9781476784038
Language English, Spanish, and French
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Book Summary:

Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.

The Halo Effect by Phil Rosenzweig

Title The Halo Effect
Author Phil Rosenzweig
Publisher Simon and Schuster
Release Date 2009-01-06
Category Business & Economics
Total Pages 256
ISBN 9780743291262
Language English, Spanish, and French
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Book Summary:

Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. Reprint. 40,000 first printing.

The Halo Effect by Phil Rosenzweig

Title The Halo Effect
Author Phil Rosenzweig
Publisher Simon and Schuster
Release Date 2007-02-06
Category Business & Economics
Total Pages 256
ISBN 9781416538585
Language English, Spanish, and French
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Book Summary:

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more. Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great. Rosenzweig identifies nine popular business delusions. Among them: The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks. The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance. The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested. In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure. Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

Summary The Halo Effect by BusinessNews Publishing

Title Summary The Halo Effect
Author BusinessNews Publishing
Publisher Primento
Release Date 2014-11-12
Category Business & Economics
Total Pages 15
ISBN 9782511021736
Language English, Spanish, and French
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Book Summary:

The must-read summary of Phil Rosenzweig's book: "The Halo Effect...and the Eight Other Business Delusions that Deceive Managers". This complete summary of the ideas from Phil Rosenzweig's book "The Halo Effect" shows how success in business is actually far more elusive than most business books, gurus and best-selling professors would have you believe. In his book, the author explains how the problem lies in the fact that many authors offer a "quick fix" that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Halo Effect" and make sure you don't get caught up believing business delusions and take action that actually works!

Halo Effect by Glenn Yeffeth

Title Halo Effect
Author Glenn Yeffeth
Publisher BenBella Books, Inc.
Release Date 2009-06-22
Category Games & Activities
Total Pages 188
ISBN 9781935251590
Language English, Spanish, and French
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Halo Effect

The Halo Effect by Anne D. LeClaire

Title The Halo Effect
Author Anne D. LeClaire
Publisher Lake Union Publishing
Release Date 2017-04-01
Category Fiction
Total Pages 348
ISBN 1503943186
Language English, Spanish, and French
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Book Summary:

In this tour de force, a father, shaken by tragedy, tries to avenge his daughter's murder-and restore his family's shattered life. It was supposed to be a typical October evening for renowned portrait artist Will Light. Over dinner of lamb tagine, his wife, Sophie, would share news about chorus rehearsals for the upcoming holiday concert, and their teenage daughter, Lucy, would chatter about French club and field hockey. Only Lucy never came home. Her body was found, days later, in the woods. The Eastern Seaboard town of Port Fortune used to be Will's comfort. Now, there's no safe harbor for him. Not even when Father Gervase asks Will to paint portraits of saints for the new cathedral. Using the townspeople as models, Will sees in each face only a mask of the darkness of evil. And he just might be painting his daughter's killer. As Will navigates his rage and heartbreak, Sophie tries to move on; Father Gervase becomes an unexpected ally; and Rain, Lucy's best friend, shrouds herself in a near-silent fugue. Their paths collide in a series of inextricably linked, dark, dangerous moments that could lead to their undoing...or to their redemption.

Managing Emerging Risk by Kevin D. Burton

Title Managing Emerging Risk
Author Kevin D. Burton
Publisher CRC Press
Release Date 2012-02-02
Category Business & Economics
Total Pages 287
ISBN 9781466516212
Language English, Spanish, and French
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Book Summary:

From Main Street to Mumbai, Managing Emerging Risk: The Capstone of Preparedness considers the new global drivers behind threats and hazards facing all those tasked with protecting the public and private sector. The text delves into the global mindset of public and private sector emergency managers and presents a new risk landscape vastly different from the one existing ten years ago. The book begins by presenting a series of fictitious scenarios each resulting in mass destruction and fatalities. These are each followed by actual news stories that support the scenarios and demonstrate that the proposed events—seemingly unthinkable—have the potential to occur. Next, the author identifies two drivers in the practice of emergency management and general preparedness today that constitute our view of the future and the new face of risk. The first is the Disaster Halo Effect—the idea that modern threats exhibit more than one event. The second is the worldview of our nation as a Market State focused on the trading of goods, services, and ideas among the nation-states. The book also reviews the history of preparedness and discusses its relationship with large-scale threats, establishing that hindsight bias has hurt our ability to plan and respond to the unexpected. The chapters that follow explore what is needed to better cultivate, design, develop, and operate emerging management and preparedness thinking in the current environment. Each chapter begins with key terms and objectives and ends with thought-provoking questions. Introducing a new paradigm of thought that takes into account the chief influencers of global threats, the book arms emergency and business operations managers with the ammo needed to successfully confront emerging threats in the 21st century.

Title Encyclopedia of Epidemiology
Author Sarah Boslaugh
Publisher SAGE
Release Date 2008
Category Medical
Total Pages 1111
ISBN 9781412928168
Language English, Spanish, and French
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Book Summary:

The Encyclopedia of Epidemiology presents state-of-the-art information from the field of epidemiology in a less technical and accessible style and format. With more than 600 entries, no single reference provides as comprehensive a resource in as focused and appropriate manner. The entries cover every major facet of epidemiology, from risk ratios to case-control studies to mediating and moderating variables, and much more. Relevant topics from related fields such as biostatistics and health economics are also included.

Title The Art of Thinking Clearly
Author Rolf Dobelli
Publisher Harper Collins
Release Date 2014-05-06
Category Psychology
Total Pages 384
ISBN 9780062359803
Language English, Spanish, and French
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Book Summary:

Have you ever . . . Invested time in something that, in hindsight, just wasn't worth it? Paid too much in an eBay auction? Continued to do something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse? These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life—and strategizing the best way to get it. Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who's ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity—all we need is less irrationality. Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making—at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

Title Why Should Anyone Be Led by You
Author Robert Goffee
Publisher Harvard Business Press
Release Date 2006-02-07
Category Business & Economics
Total Pages 244
ISBN 9781422163580
Language English, Spanish, and French
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Book Summary:

Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts. In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one’s unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while “conforming enough.” Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers. Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.

The Lucifer Effect by Philip G. Zimbardo

Title The Lucifer Effect
Author Philip G. Zimbardo
Publisher Random House Incorporated
Release Date 2008
Category Psychology
Total Pages 551
ISBN 9780812974447
Language English, Spanish, and French
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Book Summary:

Discusses why people are susceptible to the power of evil, the ability of group dynamics and situational pressures to transform human behavior, the significance of disobedience, and the true nature of heroism.

Title Summary of Thinking Fast and Slow
Author Daniel Kahneman
Publisher Unknown
Release Date 2017-04-21
Category
Total Pages 76
ISBN 1545514585
Language English, Spanish, and French
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Book Summary:

The #1 best-selling summary of Thinking, Fast and Slow by Daniel Kahneman. Learn how to apply the main ideas and principles from the original book in a quick, easy read! This is the summarized version of Daniel Kahneman's international bestseller, "Thinking, Fast and Slow", in which the author reveals how the mind works and the two systems that drive the way we think. System 1 is fast, emotional, and intuitive; conversely, System 2 is slower, logical, and deliberative. Kahneman exposes the exceptional capabilities-as well as the faults and biases-of fast thinking; he explains how intuition affects our thoughts and behavior, how we can tap into the benefits of slow thinking, and what techniques we can use to protect ourselves against the mental glitches that often get us into trouble. By the end of this book, you should have a better understanding of how the mind works and how it actually "deceives" you. You can use this information for self-analysis and self-improvement. Alternatively, you can use it to understand the actions and behaviors of others. In any case, "Thinking, Fast and Slow" will surely transform the way you think about thinking. If you are looking for a comprehensive reference about psychology and behavioral economics, this is the right book for you. This summary highlights key ideas and captures important lessons found in the original book. Unessential information has been removed to save the reader time. If you've already read the original, this summary will serve as a reminder of main ideas and key concepts. If you haven't, don't worry, here you will find every bit of practical information without having to use so much time to read the original book. (Note: this summary is written and published by Millionaire Mind Publishing. It is not the original book and not written by the original author.) Take action and get this Kindle book right now!

The Hidden Brain by Shankar Vedantam

Title The Hidden Brain
Author Shankar Vedantam
Publisher Spiegel & Grau
Release Date 2010-01-19
Category Social Science
Total Pages 288
ISBN 9781588369390
Language English, Spanish, and French
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Book Summary:

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Title The Undoing Project A Friendship That Changed Our Minds
Author Michael Lewis
Publisher W. W. Norton & Company
Release Date 2016-12-06
Category Science
Total Pages 320
ISBN 9780393254600
Language English, Spanish, and French
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Book Summary:

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street Journal Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

The Choice Factory by Richard Shotton

Title The Choice Factory
Author Richard Shotton
Publisher Harriman House Limited
Release Date 2018-02-12
Category Business & Economics
Total Pages 218
ISBN 9780857196101
Language English, Spanish, and French
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Book Summary:

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Thank You For Arguing by Jay Heinrichs

Title Thank You for Arguing
Author Jay Heinrichs
Publisher Three Rivers Press
Release Date 2008-02-12
Category Language Arts & Disciplines
Total Pages 336
ISBN 0307450562
Language English, Spanish, and French
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Book Summary:

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminem’s Rules of Decorum The Belushi Paradigm Stalin’s Timing Secret The Yoda Technique Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. From the Trade Paperback edition.

The Lolita Effect by M. Gigi Durham

Title The Lolita Effect
Author M. Gigi Durham
Publisher Abrams
Release Date 2009-06-30
Category Family & Relationships
Total Pages 288
ISBN 9781590205945
Language English, Spanish, and French
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Book Summary:

Pop culture—and the advertising that surrounds it—teaches young girls and boys five myths about sex and sexuality: Girls don't choose boys, boys choose girls—but only sexy girls; there's only one kind of sexy—slender, curvy, white beauty; girls should work to be that type of sexy; the younger a girl is, the sexier she is; and sexual violence can be hot. Together, these five myths make up the Lolita Effect, the mass media trends that work to undermine girls’ self-confidence, that condone female objectification, and that tacitly foster sex crimes. But identifying these myths and breaking them down can help girls learn to recognize progressive and healthy sexuality and protect themselves from degrading media ideas and sexual vulnerability.

Halo The Flood by William C. Dietz

Title Halo The Flood
Author William C. Dietz
Publisher Macmillan
Release Date 2010-10-12
Category Fiction
Total Pages 400
ISBN 9781429958769
Language English, Spanish, and French
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Book Summary:

REACH HAS FALLEN. THE COVENANT WAR MACHINE RAGES ON. HUMANITY'S LAST HOPE LIES WITH THE CREW OF THE PILLAR OF AUTUMN—THE INDOMITABLE CAPTAIN JACOB KEYES, STAFF SERGEANT AVERY JOHNSON, THE AI CORTANA, HUNDREDS OF FEARLESS MARINES . . . AND SPARTAN 117, THE MASTER CHIEF. Having barely escaped the battle for Reach, the crew of the Pillar of Autumn is forced to make a jump into Slipspace in hopes of evading the vast alien alliance hell-bent on wiping out humanity. But their destination brings them to an ancient mystery and an even greater struggle. In this far-flung corner of the universe floats a magnificently massive artificial ring world . . . a construct from a long lost race. The humans' only hope of survival is to crash land on its surface and take the battle against the Covenant to the ground. But they soon discover that this enigmatic ring world is much more than it seems. Built 100,000 years ago by a civilization known as the Forerunners, this "Halo" is worshipped by the Covenant---a sacred artifact that they hope will complete their religious quest for supposed transcendence. They will stop at nothing to control it. Engaged in a fierce ground battle, Master Chief and Cortana go deep into the Halo Construct to uncover a dark secret; this enigmatic ring world is also the universe's most dangerous weapon. Its purpose: the destruction of all sentient life. For the Forerunners built the Halo to battle the universe's most vicious enemy---a virtually unstoppable and suddenly reawakened force known as The Flood. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Sway by Ori Brafman

Title Sway
Author Ori Brafman
Publisher Crown Business
Release Date 2008-06-03
Category Business & Economics
Total Pages 224
ISBN 0385526776
Language English, Spanish, and French
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Book Summary:

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Propaganda by Edward L. Bernays

Title Propaganda
Author Edward L. Bernays
Publisher Ig Publishing
Release Date 1928
Category Education
Total Pages 168
ISBN 9780970312594
Language English, Spanish, and French
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Book Summary:

With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.