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Sports Publicity by Joseph Favorito

Title Sports Publicity
Author Joseph Favorito
Publisher Routledge
Release Date 2012
Category Business & Economics
Total Pages 376
ISBN 9780415635004
Language English, Spanish, and French
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Book Summary:

"Effective communication skills are essential for any organization. In this fully revised and updated edition of his ground breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge, and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores all the most important professional themes, topics, and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas. The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals." -- Back Cover

Sports Publicity by Joseph Favorito

Title Sports Publicity
Author Joseph Favorito
Publisher Routledge
Release Date 2009-11-04
Category Business & Economics
Total Pages 408
ISBN 9781136364266
Language English, Spanish, and French
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Book Summary:

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.

Sports Publicity by Joe Favorito

Title Sports Publicity
Author Joe Favorito
Publisher Routledge
Release Date 2020-04-02
Category Business & Economics
Total Pages 348
ISBN 9781000037555
Language English, Spanish, and French
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Book Summary:

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

Sports Public Relations by Jacquie L'Etang

Title Sports Public Relations
Author Jacquie L'Etang
Publisher SAGE
Release Date 2013-12-10
Category Business & Economics
Total Pages 216
ISBN 9781446296769
Language English, Spanish, and French
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Book Summary:

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Title Routledge Handbook of Sport Communication
Author Paul M. Pedersen
Publisher Routledge
Release Date 2013-03-20
Category Social Science
Total Pages 530
ISBN 9781136339486
Language English, Spanish, and French
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Book Summary:

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Sport And The Media by Matthew Nicholson

Title Sport and the Media
Author Matthew Nicholson
Publisher Routledge
Release Date 2015-06-12
Category Social Science
Total Pages 304
ISBN 9781317690436
Language English, Spanish, and French
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Book Summary:

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Title Sport Public Relations and Communication
Author Maria Hopwood
Publisher Routledge
Release Date 2012-05-23
Category Business & Economics
Total Pages 282
ISBN 9781136435522
Language English, Spanish, and French
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Book Summary:

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Title Coaching Athletes to Be Their Best
Author Stephen Rollnick
Publisher Guilford Publications
Release Date 2019-11-13
Category Business & Economics
Total Pages 218
ISBN 9781462541263
Language English, Spanish, and French
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Book Summary:

The measure of a great coach is bringing the best out of athletes. This is the first guide to motivational interviewing (MI)--the proven approach to harnessing the power of conversations to build relationships and trust--for coaches, sport psychologists, training and rehabilitation specialists, and other affiliated staff. Revealing why conventional ways of giving feedback and addressing conflict are often counterproductive, the book presents tried-and-tested methods for getting through to athletes and helping them to thrive. Leading sport psychologists and MI experts--including MI cofounder Stephen Rollnick--provide effective strategies to fire up motivation, promote ownership of personal goals, address problem behavior on and off the field, enhance performance, and improve teamwork. Included are step-by-step examples and inspiring stories from coaches at all levels. Purchasers get access to a Web page where they can download and print the book's reproducible quick-reference sheets on key MI skills. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.

Game Of Shadows by Mark Fainaru-Wada

Title Game of Shadows
Author Mark Fainaru-Wada
Publisher Penguin
Release Date 2006-03-23
Category Sports & Recreation
Total Pages 368
ISBN 9781101216767
Language English, Spanish, and French
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Book Summary:

In the summer of 1998 two of baseball leading sluggers, Mark McGwire and Sammy Sosa, embarked on a race to break Babe Ruth’s single season home run record. The nation was transfixed as Sosa went on to hit 66 home runs, and McGwire 70. Three years later, San Francisco Giants All-Star Barry Bonds surpassed McGwire by 3 home runs in the midst of what was perhaps the greatest offensive display in baseball history. Over the next three seasons, as Bonds regularly launched mammoth shots into the San Francisco Bay, baseball players across the country were hitting home runs at unprecedented rates. For years there had been rumors that perhaps some of these players owed their success to steroids. But crowd pleasing homers were big business, and sportswriters, fans, and officials alike simply turned a blind eye. Then, in December of 2004, after more than a year of investigation, San Francisco Chronicle reporters Mark Fainaru-Wada and Lance Williams broke the story that in a federal investigation of a nutritional supplement company called BALCO, Yankees slugger Jason Giambi had admitted taking steroids. Barry Bonds was also implicated. Immediately the issue of steroids became front page news. The revelations led to Congressional hearings on baseball’s drug problems and continued to drive the effort to purge the U.S. Olympic movement of drug cheats. Now Fainaru-Wada and Williams expose for the first time the secrets of the BALCO investigation that has turned the sports world upside down. Game of Shadows: Barry Bonds, BALCO, and the Steroid Scandal That Rocked Professional by award-winning investigative journalists Mark Fainaru-Wada and Lance Williams, is a riveting narrative about the biggest doping scandal in the history of sports, and how baseball’s home run king, Barry Bonds of the San Francisco Giants, came to use steroids. Drawing on more than two years of reporting, including interviews with hundreds of people, and exclusive access to secret grand jury testimony, confidential documents, audio recordings, and more, the authors provide, for the first time, a definitive account of the shocking steroids scandal that made headlines across the country. The book traces the career of Victor Conte, founder of the BALCO laboratory, an egomaniacal former rock musician and self-proclaimed nutritionist, who set out to corrupt sports by providing athletes with “designer” steroids that would be undetectable on “state-of-the-art” doping tests. Conte gave the undetectable drugs to 28 of the world’s greatest athletes—Olympians, NFL players and baseball stars, Bonds chief among them. A separate narrative thread details the steroids use of Bonds, an immensely talented, moody player who turned to performance-enhancing drugs after Mark McGwire of the St. Louis Cardinals set a new home run record in 1998. Through his personal trainer, Bonds gained access to BALCO drugs. All of the great athletes who visited BALCO benefited tremendously—Bonds broke McGwire’s record—but many had their careers disrupted after federal investigators raided BALCO and indicted Conte. The authors trace the course of the probe, and the baffling decision of federal prosecutors to protect the elite athletes who were involved. Highlights of Game of Shadows include: Barry Bonds A look at how Bonds was driven to use performance-enhancing drugs in part by jealousy over Mark McGwire’s record-breaking 1998 season. It was shortly thereafter that Bonds—who had never used anything more performance enhancing than a protein shake from the health food store—first began using steroids. How Bonds’s weight trainer, steroid dealer Greg Anderson, arranged to meet Victor Conte before the 2001 baseball season with...

Publicity by Herbert M. Baus

Title Publicity
Author Herbert M. Baus
Publisher Unknown
Release Date 1942
Category Publicity
Total Pages 252
ISBN UOM:39015000692668
Language English, Spanish, and French
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Book Summary:

Title Profiles of American Canadian Sports Stadiums and Arenas
Author Gene W. Knupke
Publisher Xlibris Corporation
Release Date 2006-03-12
Category Sports & Recreation
Total Pages 513
ISBN 9781462836765
Language English, Spanish, and French
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Book Summary:

This book profiles histories of stadiums and arenas in America and Canada. How they came about and how they became known. Great performances, upsets, anecdotes, pageantry and traditions, all factors that glorifies these venues. Pageantry - Chief Osceloa intimidates Florida State Seminoles foes with flaming spear. Great performances - Don Larsons perfect no hit World Series conquest and UCLAs seven straight national basketball titles. Upsets - Jets downing Baltimore in Super Bowl III. Anecdotes - wrong-way run in football, sex as the main attraction and slinging octopus onto the rink. Statistics on 355 venues, 109 stories and 86 photographs makeup the book.

Sport Rules And Values by Graham McFee

Title Sport Rules and Values
Author Graham McFee
Publisher Routledge
Release Date 2004-07-31
Category Social Science
Total Pages 224
ISBN 9781134330157
Language English, Spanish, and French
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Book Summary:

Sport, Rules and Values presents a philosophical perspective on issues concerning the character of sport. Discussion focuses on three broad uses commonly urged for rules: to define sport; to judge or assess sport performance; and to characterize the value of sport - especially if that value is regarded as moral value. In general, Sport, Rules and Values rejects a conception of the determinacy of rules as possible within sport (and a parallel picture of the determinacy assumed to be required by philosophy). Throughout, the presentation is rich in concrete cases from sport, including cricket, baseball, American football, soccer and ice-skating. Detailed consideration of some ideas from classics in the philosophy of sport, especially writings by Bernard Suits and William Morgan, contextualizes this discussion. Overall, this work exemplifies the dependence of philosophical considerations of sport on ideas from philosophy more generally. Thus it sketches, for example, the contrast between rules and principles, an account of the occasion-sensitivity of understanding, and the place of normative and motivating reasons within practical reasoning. Sport, Rules and Values represents a distinctive conception, both of sport and of its philosophical investigation, which will appeal to all those with an interest in philosophy and ethics of sport.

Title International Cases in the Business of Sport
Author Simon Chadwick
Publisher Routledge
Release Date 2010-05-14
Category Business & Economics
Total Pages 484
ISBN 9781136394447
Language English, Spanish, and French
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Book Summary:

International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

Cte Media And The Nfl by Travis R. Bell

Title CTE Media and the NFL
Author Travis R. Bell
Publisher Rowman & Littlefield
Release Date 2019-06-25
Category Social Science
Total Pages 182
ISBN 9781498570572
Language English, Spanish, and French
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Book Summary:

This book examines the mediated construction of chronic traumatic encephalopathy (CTE) and its rise to public and political prominence by way of its direct connection with the NFL. More broadly, this book explores how this relationship situates in and through the sports/media complex.

Sports Media by Bradley Schultz

Title Sports Media
Author Bradley Schultz
Publisher Taylor & Francis
Release Date 2012-07-26
Category Language Arts & Disciplines
Total Pages 296
ISBN 9781136024979
Language English, Spanish, and French
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Book Summary:

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.

Title College Public Relations Quarterly
Author Anonim
Publisher Unknown
Release Date 1955
Category Advertising
Total Pages 86
ISBN UOM:39015035944787
Language English, Spanish, and French
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Book Summary:

Oct. issues 1949-55 include the association's Proceedings, 1949-55.

Media Relations In Sport by Brad Schultz

Title Media Relations in Sport
Author Brad Schultz
Publisher Unknown
Release Date 2013-12-01
Category Language Arts & Disciplines
Total Pages 312
ISBN 1935412949
Language English, Spanish, and French
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Book Summary:

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. This 4th Edition provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student interested in a career in sports media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communications problems that will invariably arise. All of these subjects and more are addressed, as are more specialised topics such as those dealing with event management, publicity campaigns, and ethics.

Title Intramural recreational Sports
Author Pat Mueller
Publisher John Wiley & Sons
Release Date 1979
Category Intramural sports
Total Pages 366
ISBN WISC:89031101678
Language English, Spanish, and French
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Book Summary:

Sporting Gender by Joanna Harper

Title Sporting Gender
Author Joanna Harper
Publisher Rowman & Littlefield Publishers
Release Date 2019-12-11
Category Sports & Recreation
Total Pages 304
ISBN 9781538112977
Language English, Spanish, and French
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Book Summary:

The 2020 Tokyo Olympic Games are likely to feature the first transgender athlete, a topic that will be highly contentious during the competition. But transgender and intersex athletes such as Laurel Hubbard, Tifanny Abreu, and Caster Semenya didn’t just turn up overnight. Both intersex and transgender athletes have been newsworthy stories for decades. In Sporting Gender: The History, Science, and Stories of Transgender and Intersex Athletes, Joanna Harper provides an in-depth examination of why gender diverse athletes are so controversial. She not only delves into the history of these athletes and their personal stories, but also explains in a highly accessible manner the science behind their gender diversity and why the science is important for regulatory committees—and the general public—to consider when evaluating sports performance. Sporting Gender gives the reader a perspective that is both broad in scope and yet detailed enough to grasp the nuances that are central in understanding the controversies over intersex and transgender athletes. Featuring personal investigations from the author, who has had first-person access to some of the most significant recent developments in this complex arena, this book provides fascinating insight into sex, gender, and sports.

Title Introduction to Strategic Public Relations
Author Janis Teruggi Page
Publisher SAGE Publications
Release Date 2017-11-30
Category Language Arts & Disciplines
Total Pages 496
ISBN 9781506358055
Language English, Spanish, and French
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Book Summary:

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.