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Spin Sucks by Gini Dietrich

Title Spin Sucks
Author Gini Dietrich
Publisher Que Publishing
Release Date 2014-02-20
Category Business & Economics
Total Pages 176
ISBN 9780133432190
Language English, Spanish, and French
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Book Summary:

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

Marketing In The Round by Gini Dietrich

Title Marketing in the Round
Author Gini Dietrich
Publisher Que Publishing
Release Date 2012-04-24
Category Business & Economics
Total Pages 224
ISBN 9780132939546
Language English, Spanish, and French
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Book Summary:

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Title Putting the Public Back in Public Relations
Author Brian Solis
Publisher FT Press
Release Date 2009-02-19
Category Business & Economics
Total Pages 352
ISBN 0137011261
Language English, Spanish, and French
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Book Summary:

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Inbound Pr by Iliyana Stareva

Title Inbound PR
Author Iliyana Stareva
Publisher John Wiley & Sons
Release Date 2018-04-16
Category Business & Economics
Total Pages 192
ISBN 9781119462279
Language English, Spanish, and French
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Book Summary:

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Sport Public Relations by G. Clayton Stoldt

Title Sport Public Relations
Author G. Clayton Stoldt
Publisher Human Kinetics
Release Date 2020-10-02
Category Business & Economics
Total Pages 288
ISBN 9781492589396
Language English, Spanish, and French
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Book Summary:

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Title Communication and Organizational Crisis
Author Matthew Wayne Seeger
Publisher Greenwood Publishing Group
Release Date 2003
Category Business & Economics
Total Pages 297
ISBN 1567205348
Language English, Spanish, and French
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Book Summary:

Taking a broad view of organizational crisis, the authors synthesize a rich and diverse body of theory, research, and practice and apply it to every kind of crisis imaginable, from oil spills to nuclear disasters, airplane crashes, shuttle explosions, and corporate implosions such as Enron.

11 Deadly Presentation Sins by Rob Biesenbach

Title 11 Deadly Presentation Sins
Author Rob Biesenbach
Publisher Unknown
Release Date 2014-01-24
Category Business communication
Total Pages 124
ISBN 0991081412
Language English, Spanish, and French
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Book Summary:

11 Deadly Presentation Sins is the perfect book for public speakers, business presenters, PowerPoint users and anyone who has to get up and talk in front of an audience. Few skills are more important in business or in life than the ability to present your ideas in clear and compelling terms. A solid presentation can help you: Close a sale with a customer Earn a raise Get a job Boost your reputation in the marketplace And much more ... Yet most people are not very good presenters. They put their audiences through a veritable hell on earth with a multitude of sins, from listless delivery to lackluster content, from meandering stories to mundane visuals. 11 Deadly Presentation Sins offers a path to redemption for public speakers, PowerPoint users and anyone who has to get up and speak in front of an audience. This fun, practical guide is packed with more than 100 indispensable tips you can use right away in your next presentation to help you: Analyze your audience's needs and concerns in order to better connect with them Open with a bang instead of a whimper Focus and structure your content Find, shape and tell stories that command attention Tap into emotion to win hearts and change minds Create beautiful, compelling visuals to support your words Deliver a truly energetic performance Promote interaction and conversation to keep people engaged Make the most of body language to reinforce your message Plan and prepare for any contingency Finish strong 11 Deadly Presentation Sins combines lessons from the worlds of business and entertainment to help you give the performance of their life. You'll learn from Seth Godin and Star Trek, Romeo & Juliet and Ricky Gervais, Steve Jobs and Saturday Night Live. Whether you're talking to colleagues, customers or the community, in a boardroom, ballroom or church basement, you'll come away with the confidence and skills you need when all eyes are on you.

Can T Even by Anne Helen Petersen

Title Can t Even
Author Anne Helen Petersen
Publisher Mariner Books
Release Date 2021-05-04
Category History
Total Pages 320
ISBN 9780358561842
Language English, Spanish, and French
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Book Summary:

An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

Title The Science of Interstellar
Author Kip Thorne
Publisher W. W. Norton & Company
Release Date 2014-11-07
Category Science
Total Pages 336
ISBN 9780393351385
Language English, Spanish, and French
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Book Summary:

A journey through the otherworldly science behind Christopher Nolan’s award-winning film, Interstellar, from executive producer and Nobel Prize-winning physicist Kip Thorne. Interstellar, from acclaimed filmmaker Christopher Nolan, takes us on a fantastic voyage far beyond our solar system. Yet in The Science of Interstellar, Kip Thorne, the Nobel prize-winning physicist who assisted Nolan on the scientific aspects of Interstellar, shows us that the movie’s jaw-dropping events and stunning, never-before-attempted visuals are grounded in real science. Thorne shares his experiences working as the science adviser on the film and then moves on to the science itself. In chapters on wormholes, black holes, interstellar travel, and much more, Thorne’s scientific insights—many of them triggered during the actual scripting and shooting of Interstellar—describe the physical laws that govern our universe and the truly astounding phenomena that those laws make possible. Interstellar and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s14).

Reputation Management by John Doorley

Title Reputation Management
Author John Doorley
Publisher Routledge
Release Date 2011-04-06
Category Business & Economics
Total Pages 456
ISBN 9781135966027
Language English, Spanish, and French
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Book Summary:

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Myths Of Pr by Rich Leigh

Title Myths of PR
Author Rich Leigh
Publisher Kogan Page Publishers
Release Date 2017-04-03
Category Business & Economics
Total Pages 224
ISBN 9780749479602
Language English, Spanish, and French
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Book Summary:

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

One To Watch by Kate Stayman-London

Title One to Watch
Author Kate Stayman-London
Publisher Dial Press Trade Paperback
Release Date 2020
Category Fiction
Total Pages 432
ISBN 9780525510444
Language English, Spanish, and French
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Book Summary:

"Bea Schumacher is a leading fashion blogger, known for her warm, honest body-positive message. But after an unexpected heartbreak, Bea's confidence is shaken and she feels hopelessly alone. In the midst of her sadness (and some drunken internet rantings), she receives a surprising proposition: Would Bea like to be the first plus-size woman to star in the next season of reality dating competition sensation Main Squeeze? Against her better judgment, she accepts. The producers promise it will be the most diverse cast yet and a great opportunity to expand her brand. And while she knows she'll never find love, she might find distraction from her broken heart and inspire other plus-sized women to believe that they have a right to the spotlight too. But as the cameras roll, she is forced to face down judgement, ridicule, and expectations amidst over-the-top dates and international travel with a line-up of men who feel like fantasies (a sexy French chef, a sardonic professor, a playful younger man) as she ultimately discovers the truth behind the fairytale, and the reality of falling in love. In this witty, heartfelt debut, Kate Stayman-London shines a light on how the complex standards of female beauty affect how we define ourselves and who deserves to be seen...and loved"--

Why We Suck by Denis Leary

Title Why We Suck
Author Denis Leary
Publisher Penguin
Release Date 2008-11-18
Category Humor
Total Pages 256
ISBN 9781440640735
Language English, Spanish, and French
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Book Summary:

The New York Times bestseller One of America’s most original and biting comic satirists, Denis Leary takes on all the poseurs, politicians, and pop culture icons who have sucked in public for far too long. Sparing no one, Leary zeroes in on the ridiculous wherever he finds it—his Irish Catholic upbringing, the folly of celebrity, the pressures of family life, and the great hypocrisy of politics—with the same bright, savage, and profane insight he brought to his critically acclaimed one-man shows No Cure for CancerLock ’n Load. Proudly Irish-American, defiantly working class, with a reserve of compassion for the underdog and the overlooked, Leary delivers blistering diatribes that are both penetrating social commentary with no holds barred and laugh-out-loud funny. As always, Leary’s impassioned comic perspective in Why We Suck is right on target. Leary is the star and co-creator of the Emmy-nominated television show Rescue Me.

Metricsman by Don Bartholomew

Title MetricsMan
Author Don Bartholomew
Publisher Business Expert Press
Release Date 2016-05-31
Category Business & Economics
Total Pages 207
ISBN 9781631575228
Language English, Spanish, and French
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Book Summary:

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.

Outcome Based Marketing by John D. Leavy

Title Outcome Based Marketing
Author John D. Leavy
Publisher Entrepreneur Press
Release Date 2011-04-29
Category Business & Economics
Total Pages 360
ISBN 9781613081181
Language English, Spanish, and French
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Book Summary:

Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.

Title The Business of Persuasion
Author Harold Burson
Publisher RosettaBooks
Release Date 2017-10-03
Category Biography & Autobiography
Total Pages 383
ISBN 9780795350443
Language English, Spanish, and French
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Book Summary:

“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Youtility by Jay Baer

Title Youtility
Author Jay Baer
Publisher Penguin
Release Date 2013-06-27
Category Business & Economics
Total Pages 240
ISBN 9781101633885
Language English, Spanish, and French
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Book Summary:

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The Little Book Of Big Pr by Jennefer Witter

Title The Little Book of Big PR
Author Jennefer Witter
Publisher AMACOM
Release Date 2014-10-03
Category Business & Economics
Total Pages 128
ISBN 9780814434376
Language English, Spanish, and French
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Book Summary:

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Title The Global PR Revolution
Author Maxim Behar
Publisher Simon and Schuster
Release Date 2019-10-01
Category Business & Economics
Total Pages 312
ISBN 9781621537175
Language English, Spanish, and French
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Book Summary:

“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

Title Business and Branding 2 Book Bundle
Author Jeremy Miller
Publisher Dundurn
Release Date 2016-08-26
Category Business & Economics
Total Pages 512
ISBN 9781459738348
Language English, Spanish, and French
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Book Summary:

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.