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Title Six Pixels of Separation
Author Mitch Joel
Publisher Unknown
Release Date 2014-07-02
Category BUSINESS & ECONOMICS
Total Pages 145
ISBN 1599958449
Language English, Spanish, and French
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Book Summary:

Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences.

Title Six Pixels of Separation
Author Mitch Joel
Publisher Hachette UK
Release Date 2009-09-07
Category Business & Economics
Total Pages 304
ISBN 9780446558143
Language English, Spanish, and French
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Book Summary:

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, Six Pixels of Seperation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? Six Pixels of Seperation will show you how.

Title Six Pixels of Separation
Author Mitch Joel
Publisher Business Plus
Release Date 2009-09-07
Category Business & Economics
Total Pages 304
ISBN 9780446558143
Language English, Spanish, and French
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Book Summary:

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

Ctrl Alt Delete by Mitch Joel

Title Ctrl Alt Delete
Author Mitch Joel
Publisher Business Plus
Release Date 2013-05-21
Category Business & Economics
Total Pages 288
ISBN 9781455523313
Language English, Spanish, and French
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Book Summary:

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

Title Excellence Now Innovation
Author Tom Peters
Publisher New Word City
Release Date 2015-10-09
Category Business & Economics
Total Pages 101
ISBN 9781612301488
Language English, Spanish, and French
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Book Summary:

For more than three decades, Tom Peters has been obsessed with Excellence (with a capital E). In this beautifully designed eBook, the second in a series, he's sharing his thoughts, ideas, inspirations, opinions, stories, tips, lessons, examples, and, perhaps most important, attitude. And the topic is Innovation (with a capital I). The bottom line: Don't ask what Excellence in Innovation is. Ask when. Tom's answer: Excellence Now.

Iconic Advantage by Soon Yu

Title Iconic Advantage
Author Soon Yu
Publisher Savio Republic
Release Date 2018-02-06
Category Business & Economics
Total Pages 442
ISBN 9781682615416
Language English, Spanish, and French
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Book Summary:

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

Title The Convenience Revolution
Author Shep Hyken
Publisher Sound Wisdom
Release Date 2018-10-02
Category Business & Economics
Total Pages 214
ISBN 9781640950535
Language English, Spanish, and French
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Book Summary:

Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That’s convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day. Customers will pay for convenience. And they’ll choose to do more business over time with the people and companies that make their lives more convenient! Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals. That’s the advantage of being a part of The Convenience Revolution.

Title Create the Future The Innovation Handbook
Author Jeremy Gutsche
Publisher Greenleaf Book Group
Release Date 2020-03-10
Category Business & Economics
Total Pages 360
ISBN 9781732439153
Language English, Spanish, and French
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Book Summary:

Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.

Brand Against The Machine by John Michael Morgan

Title Brand Against the Machine
Author John Michael Morgan
Publisher John Wiley & Sons
Release Date 2011-10-24
Category Business & Economics
Total Pages 224
ISBN 9781118160336
Language English, Spanish, and French
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Book Summary:

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

You Should Test That by Chris Goward

Title You Should Test That
Author Chris Goward
Publisher John Wiley & Sons
Release Date 2012-12-21
Category Business & Economics
Total Pages 368
ISBN 9781118463833
Language English, Spanish, and French
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Book Summary:

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work. Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how toanalyze the results Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics Author has used these techniques to assist Fortune 500clients You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.

Commanding Excellence by Gary Morton

Title Commanding Excellence
Author Gary Morton
Publisher Greenleaf Book Group
Release Date 2017-09-05
Category Business & Economics
Total Pages 272
ISBN 9781626344495
Language English, Spanish, and French
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Book Summary:

Truly engaging people is not about commanding them to do something; it is about getting them to command themselves to do it. West Point distinguished graduate Gary Morton knows how to deliver exceptional results while doing just that. As a platoon leader and tank commander in Army Task Force 4-68 and, later, as a young vice president at medical device manufacturer Stryker, Morton learned under two legendary leaders who, despite different styles, followed nearly the same steps to achieve results most considered unattainable. In only a year, Task Force 4-68’s commander, Lt. Colonel Alfred L. Dibella, turned one of the Army’s poorest performing units into the most lethal, combat-ready task force in the US Army. In simulated-combat missions at the grueling National Training Center, Dibella’s task force defeated the constantly triumphant OPFOR in every battle. This feat has never been repeated. Generals and commanders at every level sought to understand how this unit did the impossible. When John W. Brown became CEO of Stryker, it was a boutique medical device firm with a few innovative products and $17 million in sales. Under Brown’s extraordinary leadership it evolved into a $4 billion market leader feared by competitors and highly regarded by healthcare professionals. Stryker accomplished this remarkable run by securing 20-percent earnings growth every quarter, every year—for twenty-eight years. Again, this is a feat experts believed unachievable. ​By explaining the ingredients of these two leaders' secret sauce, Morton lays the foundation for current and future leaders to ensure their own teams excellence.

Company Of One by Paul Jarvis

Title Company of One
Author Paul Jarvis
Publisher Houghton Mifflin Harcourt
Release Date 2019-01-15
Category Business & Economics
Total Pages 256
ISBN 9781328972378
Language English, Spanish, and French
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Book Summary:

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Collaborative Advantage by Paul Skinner

Title Collaborative Advantage
Author Paul Skinner
Publisher Robinson
Release Date 2018-06-22
Category Business & Economics
Total Pages 240
ISBN 9781408710739
Language English, Spanish, and French
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Book Summary:

'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: · Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

Futureproof by Minter Dial

Title Futureproof
Author Minter Dial
Publisher Pearson UK
Release Date 2017-09-05
Category Business & Economics
Total Pages 328
ISBN 9781292186948
Language English, Spanish, and French
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Book Summary:

USE DISRUPTION TO YOUR ADVANTAGE –MAKE IT AN OPPORTUNITY FOR YOUR BUSINESS. Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next? Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: • What is it and why is it disruptive? • What do you need to know now? • What do you need to do next? BE READY, BE FUTUREPROOF "The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!" Brian Solis, best-selling author, award-winning digital analyst, futurist and human "This is a book that challenged me and made me think at every turn. It disrupted my mind!" Mark Schaefer, consultant, speaker and author of KNOWN

We Are All Weird by Seth Godin

Title We Are All Weird
Author Seth Godin
Publisher Penguin
Release Date 2015-09-15
Category Business & Economics
Total Pages 112
ISBN 9780698408999
Language English, Spanish, and French
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Book Summary:

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Growth Iq by Tiffani Bova

Title Growth IQ
Author Tiffani Bova
Publisher Penguin
Release Date 2018-08-14
Category Business & Economics
Total Pages 352
ISBN 9780525534419
Language English, Spanish, and French
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Book Summary:

A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Title Moonwalking with Einstein
Author Joshua Foer
Publisher Penguin
Release Date 2011-03-03
Category Science
Total Pages 320
ISBN 9781101475973
Language English, Spanish, and French
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Book Summary:

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Content Rules by Ann Handley

Title Content Rules
Author Ann Handley
Publisher John Wiley & Sons
Release Date 2012-05-22
Category Business & Economics
Total Pages 320
ISBN 9781118232606
Language English, Spanish, and French
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Book Summary:

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

Title Customer Centric Marketing
Author Aldo Cundari
Publisher John Wiley & Sons
Release Date 2015-04-29
Category Business & Economics
Total Pages 176
ISBN 9781119102656
Language English, Spanish, and French
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Book Summary:

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Title Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit
Author Joe Pulizzi
Publisher McGraw Hill Professional
Release Date 2017-09-08
Category Business & Economics
Total Pages 272
ISBN 9781260026436
Language English, Spanish, and French
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Book Summary:

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.