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Selling The Invisible by Harry Beckwith

Title Selling the Invisible
Author Harry Beckwith
Publisher Grand Central Publishing
Release Date 1999-06-14
Category Business & Economics
Total Pages 272
ISBN 9780446930031
Language English, Spanish, and French
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Book Summary:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Selling The Invisible by Harry Beckwith

Title Selling the Invisible
Author Harry Beckwith
Publisher Business Plus
Release Date 2000-10-15
Category Business & Economics
Total Pages 272
ISBN 9780759521520
Language English, Spanish, and French
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Book Summary:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Selling The Invisible by Harry Beckwith

Title Selling the Invisible
Author Harry Beckwith
Publisher Hachette UK
Release Date 1999-06-14
Category Business & Economics
Total Pages 272
ISBN 9780446930031
Language English, Spanish, and French
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Book Summary:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

The Invisible Sale by Tom Martin

Title The Invisible Sale
Author Tom Martin
Publisher Que Publishing
Release Date 2013-09-24
Category Business & Economics
Total Pages 250
ISBN 9780133431278
Language English, Spanish, and French
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Book Summary:

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language…real-life case studies…easy-to-understand templates…and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers

Title Invisible Selling Machine
Author Ryan Deiss
Publisher Unknown
Release Date 2015-03-09
Category
Total Pages 86
ISBN 194304600X
Language English, Spanish, and French
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Book Summary:

Invisible by T. Scott Gross

Title Invisible
Author T. Scott Gross
Publisher Triple Nickel Press
Release Date 2012-05-25
Category Business & Economics
Total Pages 127
ISBN 9780983302094
Language English, Spanish, and French
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Book Summary:

Discusses how the retail market has changed with the changing technology.

The Invisible String by Patrice Karst

Title The Invisible String
Author Patrice Karst
Publisher DeVorss & Company
Release Date 2017-01-04
Category Family & Relationships
Total Pages 25
ISBN 9203456XXXX
Language English, Spanish, and French
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Book Summary:

A steady best-seller and The Invisible String is reaching all over the World! OVER 400,000 copies sold! "That's impossible", said twins Jeremy & Liza after their Mom told them they're all connected by this thing called an Invisible String. "What kind of string"? They asked with a puzzled look to which Mom replied, "An Invisible String made of love." That's where the story begins. A story that teaches of the tie that really binds. The Invisible String reaches from heart to heart. Does everybody have an Invisible String? How far does it reach, anyway? Does it ever go away? Read all about it! THE INVISIBLE STRING is a very simple approach to overcoming the fear of loneliness or separation with an imaginative flair that children can easily identify with and remember. Here is a warm and delightful lesson teaching young and old that we aren't ever really alone and reminding children (and adults!) that when we are loved beyond anything we can imagine. "People who love each other are always connected by a very special String, made of love. Even though you can't see it with your eyes, you can feel it deep in your heart, and know that you are always connected to the ones you love." Thus begins this heart-warming and reassuring story that addresses the issue of "separation anxiety" (otherwise known as the sense of existential 'aloneness') to children of all ages. Specifically written to address children's fear of being apart from the ones they love, The Invisible String delivers a particularly compelling message in today's uncertain times that though we may be separated from the ones we care for, whether through anger, or distance or even death, love is the unending connection that binds us all, and, by extension, ultimately binds every person on the planet to everyone else. Parents and children everywhere who are looking for reassurance and reaffirmation of the transcendent power of love, to bind, connect and comfort us through those inevitable times when life challenges us! Let's tell the whole world that we are ALL connected by Invisible Strings! Adopted by Military Library Services & Foster Care Agencies Recommended by Bereavement Support Groups and Hospice Centers

What Clients Love by Harry Beckwith

Title What Clients Love
Author Harry Beckwith
Publisher Business Plus
Release Date 2003-01-02
Category Business & Economics
Total Pages 304
ISBN 9780759527348
Language English, Spanish, and French
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Book Summary:

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

An Invisible Thread by Laura Schroff

Title An Invisible Thread
Author Laura Schroff
Publisher Simon and Schuster
Release Date 2012-08-07
Category Biography & Autobiography
Total Pages 238
ISBN 9781451648973
Language English, Spanish, and French
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Book Summary:

Presents the true story of a friendship that has spanned three decades, recounting how the author, a harried sales executive, befriended an eleven-year-old panhandler, changing both of their lives forever.

You Inc by Harry Beckwith

Title You Inc
Author Harry Beckwith
Publisher Grand Central Publishing
Release Date 2007-03-01
Category Self-Help
Total Pages 336
ISBN 9780759572867
Language English, Spanish, and French
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Book Summary:

From the New York Times bestselling author of Selling the Invisible comes an insightful guide that will show you how to package and present the most important product of all: you. If you need to make a good impression on prospects, clients, or employers, then these inspiring stories, fascinating examples, and surprising tips will help you improve your life in ways you never imagined. Discover: Why life is more like high school than college - and what to do about it. Why surprising people isn't a good idea after all. How a few dollars and seconds could lead to startling success. Whether you're nearing the corner office or just starting out, these and the hundreds of other ideas in YOU, INC. will propel you even faster.

Invisible Women by Caroline Criado Perez

Title Invisible Women
Author Caroline Criado Perez
Publisher Abrams
Release Date 2019-03-12
Category Social Science
Total Pages 432
ISBN 9781683353140
Language English, Spanish, and French
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Book Summary:

Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

The Invisible Hand by Adam Smith

Title The Invisible Hand
Author Adam Smith
Publisher Penguin UK
Release Date 2008-08-07
Category Business & Economics
Total Pages 144
ISBN 9780141963358
Language English, Spanish, and French
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Book Summary:

Adam Smith’s landmark treatise on the free market paved the way for modern capitalism, arguing that competition is the engine of a productive society, and that self-interest will eventually come to enrich the whole community, as if by an ‘invisible hand’. Throughout history, some books have changed the world. They have transformed the way we see ourselves – and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives – and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.

Title The Invisible Life of Addie LaRue
Author V. E. Schwab
Publisher Tor Books
Release Date 2020-10-06
Category Fiction
Total Pages 480
ISBN 9780765387585
Language English, Spanish, and French
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Book Summary:

AN INSTANT NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER #1 Indie Next Pick and #1 LibraryReads Pick - October 2020 Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine A “Best Of” Book From: CNN *Amazon Editors * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Privilege And Prejudice by Karen Weekes

Title Privilege and Prejudice
Author Karen Weekes
Publisher Cambridge Scholars Publishing
Release Date 2020-10-27
Category Social Science
Total Pages 195
ISBN 9781527561199
Language English, Spanish, and French
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Book Summary:

“Privilege and Prejudice: Twenty Years with the Invisible Knapsack” explores various areas of contemporary American culture where sexism and racism still leave an indelible print. In 1988, Peggy McIntosh published her groundbreaking essay “White Privilege and Male Privilege,” an examination of white privilege and its role in perpetuating racism. Twenty years later, these seven essays reveal problems that persist even in systems that are ostensibly trying to address problems of inequality. Beginning with a foreword by McIntosh on our society’s resistance to confronting privilege, this text then delves into a variety of fields. In the first section, on higher education, Simona Hill, Lucien Winegar, Juanita Johnson-Bailey and Ronald Cervero contribute two essays examining racism in the academy, while Donna Axel explores the stigma in law school alternative application processes. The next section interrogates privilege and its effects on females’ choices, with Kyla Bender-Baird questioning global contraception policies and Mary Carney giving a historical overview to contextualize persistent gender inequities in computer technology. Media studies and stereotypes are considered in the final section, in which Janice Stapley analyzes children’s birthday cards for gender bias and Ellen Miller critiques male dance films. This text would be useful for social science and humanities scholars of all types with its explorations of the continuing ramifications of race, gender, class, and their intersections.

Title The New Power Base Selling
Author Jim Holden
Publisher John Wiley & Sons
Release Date 2012-04-18
Category Business & Economics
Total Pages 256
ISBN 9781118240946
Language English, Spanish, and French
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Book Summary:

An updated and revised version of the business classic PowerBase Selling Power Base Selling, originally published in 1990, leftreaders with an understanding of and language for gaining politicaladvantage within accounts. Now famous among sellers, the concept ofaligning with powerful customer individuals or "Foxes" is taken toa new level. The New Power Base Selling offers an updatedand more in-depth edition of the original classic with anempirically based breakthrough to significantly increasing salesperformance. It explains how competitive selling is as much amatter of politics, customer value, and strategy as it is amanagement science. Based on data from one of the most comprehensive sales surveysin the sales training industry, along with over 50,000 dealreviews, The New Power Base Selling will help salespeoplequickly outfox the competition, impress customers with unexpectedvalue, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage "Situational Power Bases" to drive up winrates Provide customers with value that advances their criticalbusiness initiatives Effectively use LinkedIn, Facebook, Twitter, and other socialtools in a sales campaign Increase customer satisfaction and competitivedifferentiation See measurable gains and exceed quota when you leverage customerpolitics, value, and competitive strategy.

Title Revealing the Invisible
Author Sherry Marx
Publisher Routledge
Release Date 2006
Category Education
Total Pages 196
ISBN 9780415953429
Language English, Spanish, and French
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Book Summary:

This book examines and confronts the passive and often unconscious racism of white teacher education students, offering a critical tool in the effort to make education more equitable. Sherry Marx provides a consciousness-raising account of how white teachers must come to recognize their own positions of privilege and work actively to create anti-racist teaching techniques and learning environments for children of color and children learning English as a second language.

Revealing The Invisible by Thomas Koulopoulos

Title Revealing the Invisible
Author Thomas Koulopoulos
Publisher Post Hill Press
Release Date 2018-06-05
Category Business & Economics
Total Pages 528
ISBN 9781682616208
Language English, Spanish, and French
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Book Summary:

The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior. Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer. In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time. And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves. Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understanding of what drives us, where we see value, and how we want to experience the world. Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

The Invisible Ones by Stef Penney

Title The Invisible Ones
Author Stef Penney
Publisher Penguin
Release Date 2012-01-05
Category Fiction
Total Pages 432
ISBN 9781101554166
Language English, Spanish, and French
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Book Summary:

In a hospital bed, small-time private detective Ray Lovell veers between paralysis and delirium. But before the accident that landed him there, he’d been hired to find Rose Janko, the estranged daughter of a traveling Gypsy family, who went missing seven years earlier. Half Romany himself, Ray is well aware that he’s been chosen more for his blood than for his investigative skills. Still, he’s surprised by the intense hostility he encounters from the Jankos, who haven’t had an easy past. Touched by tragedy, they’re either cursed or hiding a terrible secret—the discovery of which Ray can’t help suspecting is connected to Rose’s disappearance… Seamlessly toggling between Ray’s past and present, and the perspective of the missing woman’s young nephew JJ, Stef Penney builds a gripping page-turner that doesn’t let go until its shocking end.

The Invisible Bestseller by Kenneth A. Briggs

Title The Invisible Bestseller
Author Kenneth A. Briggs
Publisher Wm. B. Eerdmans Publishing
Release Date 2016
Category History
Total Pages 239
ISBN 9780802869135
Language English, Spanish, and French
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Book Summary:

How can a book -- one that's found in courthouses, libraries, and millions of households across the land -- be everywhere and nowhere at the same time? In this book, veteran religion writer Kenneth Briggs asks how, even as the Bible remains the best-selling book of all time, fewer Americans than ever can correctly articulate what it says, much less how it might offer guidance for their lives. In a quest to make sense of the Bible's relative disappearance from public life, Briggs shares with readers his own two-year cross-country journey to a variety of places. Brigg's narrative incorporates pertinent interviews throughout with preachers, pollsters, scholars, and ordinary citizens from California to Texas to Florida to Massachusetts. As he probes and reflects on his varied findings, Briggs offers keen insight into why and how the Bible's place in American public life has shifted and shrunk -- and he suggests what role the Bible may play in the US in years to come. -- adapted from book flap.

Title The Invisible Brand Marketing in the Age of Automation Big Data and Machine Learning
Author William Ammerman
Publisher McGraw Hill Professional
Release Date 2019-05-24
Category Business & Economics
Total Pages 320
ISBN 9781260441260
Language English, Spanish, and French
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Book Summary:

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.