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Satellite Tv Fair Marketing Act by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Title Satellite TV Fair Marketing Act
Author United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher Unknown
Release Date 1987
Category Artificial satellites in telecommunication
Total Pages 257
ISBN PSU:000013366070
Language English, Spanish, and French
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Satellite Marketing by Kevin Popovic

Title Satellite Marketing
Author Kevin Popovic
Publisher CRC Press
Release Date 2017-12-19
Category Business & Economics
Total Pages 224
ISBN 9781498746014
Language English, Spanish, and French
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Book Summary:

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

International Maritime Satellite Telecommunications by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Title International Maritime Satellite Telecommunications
Author United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher Unknown
Release Date 1978
Category Artificial satellites in navigation
Total Pages 156
ISBN STANFORD:36105006288653
Language English, Spanish, and French
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Title Cable Satellite Yearbook
Author Anonim
Publisher Unknown
Release Date 2001
Category Artificial satellites in telecommunication
Total Pages 86
ISBN IND:30000070486885
Language English, Spanish, and French
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Title The World Satellite Directory
Author Anonim
Publisher Unknown
Release Date 1994
Category Artificial satellites in telecommunication
Total Pages 86
ISBN UOM:35128001531605
Language English, Spanish, and French
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Title Wireless Satellite Monthly Newsletter June 2010
Author Anonim
Publisher Information Gatekeepers Inc
Release Date 2021
Category
Total Pages 86
ISBN 9203456XXXX
Language English, Spanish, and French
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Marketing by Anonim

Title Marketing
Author Anonim
Publisher Unknown
Release Date 1985
Category Marketing
Total Pages 86
ISBN UCLA:L0050857135
Language English, Spanish, and French
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Title The Satellite Communication Applications Handbook
Author Bruce R. Elbert
Publisher Artech House
Release Date 2004
Category Technology & Engineering
Total Pages 551
ISBN 1580538088
Language English, Spanish, and French
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Book Summary:

Since the publication of the best-selling first edition of The Satellite Communication Applications Handbook, the satellite communications industry has experienced explosive growth. Satellite radio, direct-to-home satellite television, satellite telephones, and satellite guidance for automobiles are now common and popular consumer products. Similarly, business, government, and defense organizations now rely on satellite communications for day-to-day operations. This second edition covers all the latest advances in satellite technology and applications including direct-to-home broadcasting, digital audio and video, and VSAT networks. Engineers get the latest technical insights into operations, architectures, and systems components.

Title Electronic Market Data Book
Author Anonim
Publisher Unknown
Release Date 1982
Category Electronic industries
Total Pages 86
ISBN NWU:35556010689016
Language English, Spanish, and French
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Advancing Marketing Efficiency by American Marketing Association

Title Advancing Marketing Efficiency
Author American Marketing Association
Publisher Unknown
Release Date 1959
Category Marketing
Total Pages 574
ISBN NYPL:33433044762940
Language English, Spanish, and French
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Title Marketing Management in China
Author Philip Kotler
Publisher Prentice Hall
Release Date 2009
Category Business & Economics
Total Pages 625
ISBN NWU:35556041036435
Language English, Spanish, and French
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Book Summary:

Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly

Marketing Plans For Services by Malcolm McDonald

Title Marketing Plans for Services
Author Malcolm McDonald
Publisher John Wiley & Sons
Release Date 2011-07-20
Category Business & Economics
Total Pages 352
ISBN 9780470979419
Language English, Spanish, and French
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Book Summary:

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian

Title Servicing Satellite TV Equipment
Author Nick Beer
Publisher Newnes
Release Date 1998
Category Technology & Engineering
Total Pages 160
ISBN 9780750634250
Language English, Spanish, and French
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Book Summary:

This is the definitive practical guide to fault-finding, troubleshooting and servicing satellite television equipment, both indoors and outdoors. It will take you through all areas of satellite television system servicing from the simplest fixed dish to fully motorised systems. From PAL to Mac to MPEG all contemporary systems are covered. Satellite TV systems have been installed in a wide variety of locations, using a bewildering range of equipment. That equipment is beginning to need maintenance and repair. To cope with the volume and variety of work, Nick Beer has written the first guide to satellite TV which concentrates on what to look for and what to do when it goes wrong. This book is up to date and crammed with real-life experience, not theoretical data or manufacturer's ideal specs. Nick Beer has already written the best-selling Servicing Audio and Hi-fi Equipment and is a technical correspondent for many UK and international journals such as Television. He also works as an engineer and teaches satellite servicing to technicians. A practical guide to a new and important area for service engineers Covers indoor and outdoor equipment Written by an experienced author, teacher and engineer

Managing Marketing Linkages by Frank V. Cespedes

Title Managing Marketing Linkages
Author Frank V. Cespedes
Publisher Unknown
Release Date 1996
Category Business planning.
Total Pages 403
ISBN UOM:39076002099393
Language English, Spanish, and French
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Book Summary:

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.

Title Strategic Marketing for Libraries
Author Elizabeth J. Wood
Publisher Greenwood Publishing Group
Release Date 1988
Category Business & Economics
Total Pages 214
ISBN 0313244057
Language English, Spanish, and French
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Book Summary:

Discusses how marketing principles fit into library operations and planning. Stresses market segmentation, marketing opportunity analysis and principles of strategic planning.

Title High tech Marketing
Author Anonim
Publisher Unknown
Release Date 1985
Category Technology
Total Pages 86
ISBN UOM:35128001692894
Language English, Spanish, and French
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Title The Marketing Information Guide
Author Anonim
Publisher Unknown
Release Date 1979
Category Marketing
Total Pages 86
ISBN PSU:000056125887
Language English, Spanish, and French
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Title Industrial Marketing
Author Anonim
Publisher Unknown
Release Date 1982
Category Advertising
Total Pages 86
ISBN MINN:31951001233491D
Language English, Spanish, and French
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Title The Marketing Whitebook
Author Anonim
Publisher Unknown
Release Date 2007
Category Marketing
Total Pages 86
ISBN UOM:39015082815609
Language English, Spanish, and French
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Book Summary: