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Title Return on Engagement
Author Tim Frick
Publisher CRC Press
Release Date 2014-07-17
Category Computers
Total Pages 258
ISBN 9781135012922
Language English, Spanish, and French
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Book Summary:

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Title Return on Engagement Through Digital Marketing
Author Debi Scholar
Publisher Unknown
Release Date 1959-07-13
Category
Total Pages 86
ISBN 0991036018
Language English, Spanish, and French
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Title Return on Engagement for Lifesciences Meetings
Author Debi Scholar
Publisher Unknown
Release Date 2013-06
Category
Total Pages 86
ISBN 0989347362
Language English, Spanish, and French
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Return Engagement by Harry Turtledove

Title Return Engagement
Author Harry Turtledove
Publisher Del Rey
Release Date 2004-08-03
Category Fiction
Total Pages 640
ISBN 9780345478597
Language English, Spanish, and French
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Book Summary:

“[Harry Turtledove] handles his huge cast with admirable skill. The insights into racial politics elevate this novel to a status above mere entertainment, although it provides that aplenty.”—Publishers Weekly It’s 1941, and an alliance of peace holds in check the most powerful nations of the world—but it is an uneasy peace. Japan dominates the Pacific, the Russian tsar rules Alaska, and England, under Winston Churchill, chafes for a return to its former glory. Behind this façade of world order, America is a bomb waiting to explode. Jake Featherston, the megalomaniacal leader of the Confederate States of America, is just the man to light the fuse. Opposite him is Al Smith, a Socialist U.S. president in the Philadelphia White House. Smith is a living symbol of hope for a nation that has been through the hell of war and depression. Featherston and his Freedom Party are determined to conquer their Northern neighbor at any cost. After crushing a Negro rebellion in his own nation, Featherston sends Confederate army planes to attack Philadelphia. In the aftermath of the CSA blitzkrieg, the war machine spins a vortex of destruction, betrayal, and fury that no one—not even Jake Featherston himself—can control. “Turtledove plays heady games with actual history, scattering object lessons and bitter ironies along the way. [Return Engagement features] strong, complex characters against a sweeping alt-historical background.”—Kirkus Reviews “Another absorbing installment of [Turtledove’s] character-centered alternate-history saga.”—Booklist

Title Contemporary Issues in Social Media Marketing
Author Bikramjit Rishi
Publisher Routledge
Release Date 2017-07-28
Category Business & Economics
Total Pages 328
ISBN 9781317193982
Language English, Spanish, and French
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Book Summary:

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

A Return Engagement by Stephanie Laurens

Title A Return Engagement
Author Stephanie Laurens
Publisher Harper Collins
Release Date 2013-08-27
Category Fiction
Total Pages 100
ISBN 9780062291998
Language English, Spanish, and French
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Book Summary:

Previously appeared in the anthology Royal Bridesmaids. A delightful novella from #1 New York Times bestselling author Stephanie Laurens. Everyone's eyes are on a royal couple, but there is more behind the scenes than they'll ever know. Lady Nell Daughtry is certain her sister will be a perfect princess, if only she gets the reluctant bride safely to the church to marry Prince Frederick of Lautenberg. But what she doesn't know is that, in the wedding party, she's been paired with her former fiancé, Robert Knightly … and now she'll be face-to-face with the man who walked away.

Title Proven Return on Engagement
Author Debi Scholar
Publisher Unknown
Release Date 2013-07-13
Category
Total Pages 86
ISBN 1733379193
Language English, Spanish, and French
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Return Engagement by Carole Mortimer

Title Return Engagement
Author Carole Mortimer
Publisher Harlequin
Release Date 2012-07-16
Category Fiction
Total Pages 188
ISBN 9781459284142
Language English, Spanish, and French
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Book Summary:

Lightning that Lingers Cyn was certain that Harcourt wedding would finally launch her bridal consulting and catering business. But anticipation turned to shock when she met the groom—Wolf Thornton, the man she'd once intended to marry. Clearly, the upcoming union was not a match made in heaven. And if Wolf could still kiss her with such passion, then he had no right to marry Rebecca Harcourt at all! But how far could Cyn go to assuage her own burning needs?

Title How to Measure Social Media
Author Nichole Kelly
Publisher Que Publishing
Release Date 2012-10-10
Category Business & Economics
Total Pages 256
ISBN 9780133099829
Language English, Spanish, and French
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Book Summary:

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more…

The Engagement Equation by Christopher Rice

Title The Engagement Equation
Author Christopher Rice
Publisher John Wiley & Sons
Release Date 2012-09-17
Category Business & Economics
Total Pages 320
ISBN 9781118331996
Language English, Spanish, and French
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Book Summary:

Create a culture of engagement and build high-performanceculture The Engagement Equation explains the drivers of employeeengagement, and how you can use improved engagement to executestrategy, reduce costs, and meet your organizational goals. Thisbook describes a unique engagement model that focuses onindividuals' contribution to a company's success and personalsatisfaction in their roles. Aligning employees' values, goals, andaspirations with those of the organization is the best method forachieving the sustainable employee engagement. The EngagementEquation is designed to provide a framework that will help youmove the needle on engagement. Explains how to plan and execute a sustainableorganization-wide engagement initiative Shows how to avoid the engagement survey analysis-paralysistrap Shares ways to align employee contribution with strategy Encourages leaders to pay attention to and better understandyour organizational culture, and much more Ultimately, it's the daily dynamics at play in your team, yourdivision, and your organization that matter most.

Title The Unstoppable Organization
Author Shawn Casemore
Publisher Red Wheel/Weiser
Release Date 2017-12-27
Category Business & Economics
Total Pages 224
ISBN 9781632658821
Language English, Spanish, and French
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Book Summary:

Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities. How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology? Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to: Engage your people to increase their productivity and morale. Empower your customers to become invested in and loyal ambassadors of your brand. Gain clarity on where you should invest in order to achieve the highest possible ROI. Increase creativity within your organization to tackle and overcome emerging challenges. Prepare for the next generation of employees and customers. Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.

Title Advocacy and Organizational Engagement
Author Lukasz M. Bochenek
Publisher Emerald Group Publishing
Release Date 2019-10-11
Category Business & Economics
Total Pages 248
ISBN 9781789734379
Language English, Spanish, and French
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Book Summary:

In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Mastering Physician Engagement by John W. Showalter

Title Mastering Physician Engagement
Author John W. Showalter
Publisher CRC Press
Release Date 2016-12-01
Category Medical
Total Pages 120
ISBN 9781315350158
Language English, Spanish, and French
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Book Summary:

Twenty-first century healthcare will be defined by better care, smarter spending, and healthier people. All eyes are on technology as the means to drive down costs and improve efficiency, enabling physicians to deliver care in a way that realizes the vision of a healthier planet. The transition from the acute care focus of the 20th century to the quality and data-driven organizations of tomorrow requires incredible effort and collaboration between all members of the healthcare community. Healthcare professionals are challenged to understand and rapidly adapt to new business models while achieving improved patient care and health outcomes. Physician engagement with the whole community has never been more important than it is today. Mastering Physician Engagement: A Practical Guide to Achieving Shared Outcomes explores strategies and tactics for engaging physicians in a meaningful way in a broad spectrum of change initiatives. Using proven techniques to create alignment with physicians, this book delivers practical approaches for effectively: Fostering engagement in revenue cycle, information technology, and population health initiatives Creating a data-driven culture Training physicians on new technologies and workflows Communicating insights and metrics Identifying and presenting return on investment Developing and achieving common goals

Title The Product Led Organization
Author Todd Olson
Publisher John Wiley & Sons
Release Date 2020-08-21
Category Business & Economics
Total Pages 272
ISBN 9781119660910
Language English, Spanish, and French
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Book Summary:

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Customer Engagement Marketing by Robert W. Palmatier

Title Customer Engagement Marketing
Author Robert W. Palmatier
Publisher Springer
Release Date 2017-08-29
Category Business & Economics
Total Pages 328
ISBN 9783319619859
Language English, Spanish, and French
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Book Summary:

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Mind And Body by Anonim

Title Mind and Body
Author Anonim
Publisher Unknown
Release Date 1898
Category Physical education and training
Total Pages 86
ISBN IND:30000047603919
Language English, Spanish, and French
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Satellite Marketing by Kevin Popovic

Title Satellite Marketing
Author Kevin Popovic
Publisher CRC Press
Release Date 2017-12-19
Category Business & Economics
Total Pages 224
ISBN 9781498746014
Language English, Spanish, and French
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Book Summary:

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Return Engagement by Harry Turtledove

Title Return Engagement
Author Harry Turtledove
Publisher Del Rey
Release Date 2004-08-03
Category Fiction
Total Pages 640
ISBN 9780345478597
Language English, Spanish, and French
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Book Summary:

“[Harry Turtledove] handles his huge cast with admirable skill. The insights into racial politics elevate this novel to a status above mere entertainment, although it provides that aplenty.”—Publishers Weekly It’s 1941, and an alliance of peace holds in check the most powerful nations of the world—but it is an uneasy peace. Japan dominates the Pacific, the Russian tsar rules Alaska, and England, under Winston Churchill, chafes for a return to its former glory. Behind this façade of world order, America is a bomb waiting to explode. Jake Featherston, the megalomaniacal leader of the Confederate States of America, is just the man to light the fuse. Opposite him is Al Smith, a Socialist U.S. president in the Philadelphia White House. Smith is a living symbol of hope for a nation that has been through the hell of war and depression. Featherston and his Freedom Party are determined to conquer their Northern neighbor at any cost. After crushing a Negro rebellion in his own nation, Featherston sends Confederate army planes to attack Philadelphia. In the aftermath of the CSA blitzkrieg, the war machine spins a vortex of destruction, betrayal, and fury that no one—not even Jake Featherston himself—can control. “Turtledove plays heady games with actual history, scattering object lessons and bitter ironies along the way. [Return Engagement features] strong, complex characters against a sweeping alt-historical background.”—Kirkus Reviews “Another absorbing installment of [Turtledove’s] character-centered alternate-history saga.”—Booklist

Return Engagement by Lynn Michaels

Title Return Engagement
Author Lynn Michaels
Publisher Ivy Books
Release Date 2009-02-04
Category Fiction
Total Pages 416
ISBN 9780307566157
Language English, Spanish, and French
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Book Summary:

Love is sweeter the second time around. . . . Act One: Girl Leaves Boy Lindsay West may have the face of a Hollywood starlet, but the demanding life of a teen celebrity never suited her. So nearly twenty years ago, she left her hit TV show and returned to her hometown of Belle Coeur, Missouri. Now Lindsay takes a role in a new play at a regional theater, unaware that she’ll be sharing the stage with her former cast mate, one-time heartthrob Noah Patrick. Act Two: Boy Tries to Win Back Girl Noah Patrick took the gig at the Belle Coeur Theater hoping it would help revive his stalled career–but it was his heart that got the jumpstart. Playing opposite the beautiful and enigmatic Lindsay, he begins to understand that fame is fickle and fortune is fleeting but true love lasts. Growing up together on the set of the show that made them both stars, Noah didn’t give Lindsay much thought. But now she has grown into someone impossible to forget. Act Three: Anyone’s Guess Fighting off man-eating bears, Lindsay’s quirky family, and a pretty serious case of pneumonia, Noah will do whatever it takes to prove that this former bad boy has turned into a man Lindsay can love . . . before the curtain falls!

Return Engagement by Carole Mortimer

Title Return Engagement
Author Carole Mortimer
Publisher Harlequin
Release Date 2012-07-16
Category Fiction
Total Pages 188
ISBN 9781459284142
Language English, Spanish, and French
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Book Summary:

Lightning that Lingers Cyn was certain that Harcourt wedding would finally launch her bridal consulting and catering business. But anticipation turned to shock when she met the groom—Wolf Thornton, the man she'd once intended to marry. Clearly, the upcoming union was not a match made in heaven. And if Wolf could still kiss her with such passion, then he had no right to marry Rebecca Harcourt at all! But how far could Cyn go to assuage her own burning needs?