Download Reputation Management Ebook, Epub, Textbook, quickly and easily or read online Reputation Management full books anytime and anywhere. Click download or read online button and get unlimited access by create free account.

Reputation Management by John Doorley

Title Reputation Management
Author John Doorley
Publisher Routledge
Release Date 2011-04-06
Category Business & Economics
Total Pages 456
ISBN 9781135966027
Language English, Spanish, and French
GET BOOK

Book Summary:

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Reputation Management by Sabrina Helm

Title Reputation Management
Author Sabrina Helm
Publisher Springer Science & Business Media
Release Date 2011-08-29
Category Business & Economics
Total Pages 300
ISBN 3642192661
Language English, Spanish, and French
GET BOOK

Book Summary:

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Reputation Management by John Doorley

Title Reputation Management
Author John Doorley
Publisher Routledge
Release Date 2011-04-06
Category Business & Economics
Total Pages 456
ISBN 9781135966027
Language English, Spanish, and French
GET BOOK

Book Summary:

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Reputation Management by Andrew Hiles

Title Reputation Management
Author Andrew Hiles
Publisher A&C Black
Release Date 2011-12-19
Category Business & Economics
Total Pages 256
ISBN 9781849300568
Language English, Spanish, and French
GET BOOK

Book Summary:

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

Title Political Reputation Management
Author Christian Schnee
Publisher Routledge
Release Date 2014-12-17
Category Business & Economics
Total Pages 204
ISBN 9781317634331
Language English, Spanish, and French
GET BOOK

Book Summary:

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Title New Strategies for Reputation Management
Author Andrew Griffin
Publisher Kogan Page Publishers
Release Date 2009-09-03
Category Business & Economics
Total Pages 184
ISBN 9780749452933
Language English, Spanish, and French
GET BOOK

Book Summary:

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Title Reputation Management
Author Elearn,
Publisher Routledge
Release Date 2007-06-01
Category Business & Economics
Total Pages 96
ISBN 9781136368745
Language English, Spanish, and French
GET BOOK

Book Summary:

Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.

Title Reputation Management Revised Edition
Author Elearn,
Publisher Routledge
Release Date 2009-11-03
Category Business & Economics
Total Pages 112
ISBN 9781136368677
Language English, Spanish, and French
GET BOOK

Book Summary:

Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. "You found it – what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy." --Russell Jeans, Learning and Development Manager, ntl "All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and references – but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable." --Peter Manning, Head of Training & Development, News International Newspapers Ltd

Title Reputation Management in Small and Medium sized Enterprises
Author Robert Burkhardt
Publisher Diplomica Verlag
Release Date 2008-04
Category Business & Economics
Total Pages 122
ISBN 9783836658256
Language English, Spanish, and French
GET BOOK

Book Summary:

“It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen – what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these “five minutes” to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues? In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company’s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.

Title Crisis Issues and Reputation Management
Author Andrew Griffin
Publisher Kogan Page Publishers
Release Date 2014-04-03
Category Business & Economics
Total Pages 280
ISBN 9780749469931
Language English, Spanish, and French
GET BOOK

Book Summary:

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Title Personal Reputation Management
Author Louis Halpern
Publisher Halpern Cowan Publishing
Release Date 2009-11
Category Internet advertising
Total Pages 220
ISBN 9780956289209
Language English, Spanish, and French
GET BOOK

Book Summary:

Title Trust the Brand Corporate Reputation Management in Private Banking
Author Verena A. Knipp
Publisher Diplomica Verlag
Release Date 2009-10
Category Business & Economics
Total Pages 148
ISBN 9783836680585
Language English, Spanish, and French
GET BOOK

Book Summary:

Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its key success factors. Private banks concentrate on prosperous clientele; therefore, they know that the loss of the good name is one of the major business risks. Although the significant role of reputation in private banking is commonly clear, a systematic management of corporate reputation is rarely. This book investigates the current status of reputation management in private banking and identifies reputation drivers. Consequently, a survey on German private banks is being conducted. Based upon the findings, a structure for corporate reputation management under aspects of good corporate governance will be derived. Regarding corporate reputation management as a consulting product, opportunities for the consulting industry are presented in conclusion.

Title Online Reputation Management For Dummies
Author Lori Randall Stradtman
Publisher John Wiley & Sons
Release Date 2012-09-11
Category Business & Economics
Total Pages 384
ISBN 9781118416655
Language English, Spanish, and French
GET BOOK

Book Summary:

More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Title How to Perform Online Reputation Management The Guide to Proactive Reputation Management Reputation Monitoring and Crisis Management
Author ANNE MARIE
Publisher Rank Books
Release Date 2014-08-03
Category Business & Economics
Total Pages 64
ISBN 9789810912901
Language English, Spanish, and French
GET BOOK

Book Summary:

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You will learn how to manage your online reputation. If you are looking to create an income as an online reputation management (OPM) service provider, this book shows you how to perform OPM tasks, how much to charge your clients, and where to find your customers. You'll find just about everything you need to expertly manage your clients' online reputation and promote the service. Here Is A Preview Of What You'll Learn... What is Online Reputation Management (OPM) Importance of OPM Why OPM is a profitable service How to perform Online Reputation Management service How to perform Reputation Monitoring How you know what others are saying about you How to perform Crisis Management How to Find customers How to sell OPM services

Title Exam Prep for Reputation Management
Author Anonim
Publisher Unknown
Release Date 2021
Category
Total Pages 86
ISBN 9203456XXXX
Language English, Spanish, and French
GET BOOK

Book Summary:

Corporate Reputation by Ronald J. Burke

Title Corporate Reputation
Author Ronald J. Burke
Publisher CRC Press
Release Date 2016-05-13
Category Business & Economics
Total Pages 356
ISBN 9781317159469
Language English, Spanish, and French
GET BOOK

Book Summary:

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Social Media by Australian Federal Police

Title Social Media
Author Australian Federal Police
Publisher Unknown
Release Date 2014
Category Internet
Total Pages 25
ISBN OCLC:1083106142
Language English, Spanish, and French
GET BOOK

Book Summary:

Critical Moments by Bill Coletti

Title Critical Moments
Author Bill Coletti
Publisher Unknown
Release Date 2017-08-21
Category Business & Economics
Total Pages 200
ISBN 1619617420
Language English, Spanish, and French
GET BOOK

Book Summary:

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business's standing with the public. While not all crises can be avoided, your company's reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the public. He takes you step-by- step through his Four A's--Awareness, Assessment, Authority, and Action--that will help you develop your company's situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of corporations.

Reputation Management by Tony Langham

Title Reputation Management
Author Tony Langham
Publisher Emerald Group Publishing
Release Date 2018-12-21
Category Business & Economics
Total Pages 312
ISBN 9781787566101
Language English, Spanish, and French
GET BOOK

Book Summary:

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Title Routledge Handbook of Character Assassination and Reputation Management
Author Sergei A. Samoilenko
Publisher Routledge
Release Date 2019-12-05
Category Political Science
Total Pages 434
ISBN 9781351368322
Language English, Spanish, and French
GET BOOK

Book Summary:

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination "work," and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. Moving beyond studying corporate reputation management and how public figures enact and maintain their reputation, this lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a theoretical introduction and extensive description of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the public, and (5) the context. The remaining chapters present engaging case studies suitable for class discussion. These include: Roman emperors; Reformation propaganda; the Founding Fathers; defamation in US politics; women politicians; autocratic regimes; European leaders; celebrities; nations; Internet campaigns. This handbook will prove invaluable to undergraduate and postgraduate students in communication, political science, history, sociology, and psychology departments. It will also help researchers become independent, critical, and informed thinkers capable of avoiding the pressure and manipulations of the media.