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Title Rediscovering the Essentiality of Marketing
Author Luca Petruzzellis
Publisher Springer
Release Date 2016-06-27
Category Business & Economics
Total Pages 987
ISBN 9783319298771
Language English, Spanish, and French
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Book Summary:

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Title Older Tourist Behavior and Marketing Tools
Author Vania Vigolo
Publisher Springer
Release Date 2017-04-07
Category Business & Economics
Total Pages 176
ISBN 9783319477350
Language English, Spanish, and French
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Book Summary:

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Title Integrated Marketing Communications with Student Resource Access 12 Months
Author Bill Chitty
Publisher Cengage AU
Release Date 2017-11-16
Category Communication in marketing
Total Pages 532
ISBN 9780170386517
Language English, Spanish, and French
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Book Summary:

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Title Broadening Cultural Horizons in Social Marketing
Author Rachel Hay
Publisher Springer Nature
Release Date 2020-12-11
Category Business & Economics
Total Pages 293
ISBN 9789811585173
Language English, Spanish, and French
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Book Summary:

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Title Integrated Marketing Communications
Author Edwina Luck
Publisher Cengage AU
Release Date 2020-11-12
Category Business & Economics
Total Pages 570
ISBN 9780170443005
Language English, Spanish, and French
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Book Summary:

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Marketing Management by Russell S. Winer

Title Marketing Management
Author Russell S. Winer
Publisher Pearson College Division
Release Date 2010-08-30
Category Business & Economics
Total Pages 506
ISBN 0136074898
Language English, Spanish, and French
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Book Summary:

The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Title Food and Drink in Medieval Poland
Author Maria Dembińska
Publisher University of Pennsylvania Press
Release Date 1999-08-20
Category Cooking
Total Pages 227
ISBN 0812232240
Language English, Spanish, and French
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Book Summary:

Lavender vinegar, saffron wafers, chicken baked with prunes, pears stewed with cucumbers and figs . . . there is something wonderfully inviting about the unusual and exotic flavors that came to the medieval Polish table. By turns robust and refined, and capturing all the richness and complexity of Poland in the Middle Ages, this is cookery that flourished at the crossroads of Western and Oriental foodways. This is the first book of its kind in English to explore the fascinating culinary history of medieval Poland. It represents the fruits of a twenty-year collaboration between two distinguished food historians, William Woys Weaver and the late Maria Dembinska. Freely adapted from a pioneering work first published by Dembinska in 1963, this new edition explores the subject of Polish medieval cuisine through archaeology, material culture, and ethnography, along with other perspectives and techniques. Topics examined include not just the personal eating habits of kings, queens, and nobles but also those of the peasants, monks, and other social groups not generally considered in medieval food studies. To appreciate the tastes and textures of medieval Polish cookery, there is simply no better way than to experience the food firsthand. Weaver has included thirty-five carefully reconstructed recipes, from courtier's pottage, a one-pot dinner popular with rich peasants and petty nobles, to game stewed with sauerkraut, to a court dish of baked fruit, to Polish hydromel, an easily made drink flavored with honey and fennel. With ingredients such as rosewater, cucumbers, saffron, and honey, these recipes will intrigue anyone who loves the art of cooking.

Title The History of Marketing Science
Author Russell S Winer
Publisher World Scientific
Release Date 2014-06-27
Category Business & Economics
Total Pages 528
ISBN 9789814596497
Language English, Spanish, and French
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Book Summary:

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing

Title The SAGE Encyclopedia of Quality and the Service Economy
Author Su Mi Dahlgaard-Park
Publisher SAGE Publications
Release Date 2015-05-29
Category Business & Economics
Total Pages 1008
ISBN 9781506315058
Language English, Spanish, and French
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Book Summary:

Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.

Nature Inc by Bram BŸscher

Title Nature Inc
Author Bram BŸscher
Publisher University of Arizona Press
Release Date 2014-05-29
Category Nature
Total Pages 304
ISBN 9780816530953
Language English, Spanish, and French
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Book Summary:

With global wildlife populations and biodiversity riches in peril, it is obvious that innovative methods of addressing our planet's environmental problems are needed. But is “the market” the answer? Nature™ Inc. brings together cutting-edge research by respected scholars from around the world to analyze how “neoliberal conservation” is reshaping human–nature relations.

Title Evolutionary Psychology in the Business Sciences
Author Gad Saad
Publisher Springer Science & Business Media
Release Date 2011-07-09
Category Business & Economics
Total Pages 371
ISBN 3540927840
Language English, Spanish, and French
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Book Summary:

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Analysis For Marketing Planning by Donald R. Lehmann

Title Analysis for Marketing Planning
Author Donald R. Lehmann
Publisher McGraw-Hill/Irwin
Release Date 1997
Category Marketing
Total Pages 211
ISBN 0256214425
Language English, Spanish, and French
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Book Summary:

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Title Enlightened Marketing in Challenging Times
Author Felipe Pantoja
Publisher Springer Nature
Release Date 2020-09-17
Category Business & Economics
Total Pages 630
ISBN 9783030425456
Language English, Spanish, and French
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Book Summary:

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Birth Of The Clinic by Michel Foucault

Title The Birth of the Clinic
Author Michel Foucault
Publisher Routledge
Release Date 2002-11-01
Category Philosophy
Total Pages 240
ISBN 9781134955398
Language English, Spanish, and French
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Book Summary:

Foucault's classic study of the history of medicine.

Marketing Management by Russell S. Winer

Title Marketing Management
Author Russell S. Winer
Publisher Unknown
Release Date 2013
Category Marketing
Total Pages 496
ISBN 1292023414
Language English, Spanish, and French
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Book Summary:

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Title Landscape and Sustainable Development
Author Anonim
Publisher Council of Europe
Release Date 2006-01-01
Category Science
Total Pages 213
ISBN 9789287159892
Language English, Spanish, and French
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Book Summary:

The Council of Europe landscape convention was adopted in Florence (Italy) on 20 October 2000 with the aim of promoting the protection, management and planning of European landscape and organising European co-operation in this area. It is the first international treaty covering all aspects of European landscape. It applies to the entire territory of the contracting parties and covers natural, rural, urban and peri-urban areas. It concerns landscapes that might be considered outstanding, commonplace or deteriorated. By taking into account landscape, culture and nature, the Council of Europe seeks to protect the quality of life and well-being of Europeans in a sustainable development perspective.

China Urban by Nancy N. Chen

Title China Urban
Author Nancy N. Chen
Publisher Duke University Press
Release Date 2001-02-28
Category Social Science
Total Pages 349
ISBN 9780822381334
Language English, Spanish, and French
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Book Summary:

China Urban is an ethnographic account of China’s cities and the place that urban space holds in China’s imagination. In addition to investigating this nation’s rapidly changing urban landscape, its contributors emphasize the need to rethink the very meaning of the “urban” and the utility of urban-focused anthropological critiques during a period of unprecedented change on local, regional, national, and global levels. Through close attention to everyday lives and narratives and with a particular focus on gender, market, and spatial practices, this collection stresses that, in the case of China, rural life and the impact of socialism must be considered in order to fully comprehend the urban. Individual essays note the impact of legal barriers to geographic mobility in China, the proliferation of different urban centers, the different distribution of resources among various regions, and the pervasive appeal of the urban, both in terms of living in cities and in acquiring products and conventions signaling urbanity. Others focus on the direct sales industry, the Chinese rock music market, the discursive production of femininity and motherhood in urban hospitals, and the transformations in access to healthcare. China Urban will interest anthropologists, sociologists, political scientists, and those studying urban planning, China, East Asia, and globalization. Contributors. Tad Ballew, Susan Brownell, Nancy N. Chen, Constance D. Clark, Robert Efird, Suzanne Z. Gottschang, Ellen Hertz, Lisa Hoffman, Sandra Hyde, Lyn Jeffery, Lida Junghans, Louisa Schein, Li Zhang

Why Do We Educate by David L. Coulter

Title Why Do We Educate
Author David L. Coulter
Publisher John Wiley & Sons
Release Date 2009-03-23
Category Education
Total Pages 200
ISBN 9781444307221
Language English, Spanish, and French
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Book Summary:

This book reflects the editors; concerns that too many publicdiscussions of education are dominated by too few ideas, and isintended to serve as a kind of handbook for those who wish to enterthe conversation about education A work of impressive scholarship accessible to the generalreader A unique collection of essays written by internationallyrecognized and emerging thinkers from the field of education andrelated disciplines Contributors, among others, include Anthony Appiah (Princeton);Seyla Benhabib (Yale); Eamonn Callan (Stanford); Joseph Dunne (St.Patrick’s College, Ireland); Kieran Egan (Simon Fraser);Ursula Franklin (Toronto); Nel Noddings (Stanford); Martha Nussbaum(Chicago) and Diane Ravitch (New York)

Title Enterprise Governance of Information Technology
Author Steven De Haes
Publisher Springer Nature
Release Date 2019-09-03
Category Computers
Total Pages 204
ISBN 9783030259181
Language English, Spanish, and French
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Book Summary:

This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides professionals and students with the most recent research advancements as well as an in-depth discussion of the recently-introduced Control Objectives for Information and Related Technologies (COBIT) 2019 framework which can be used to facilitate a tailored implementation of effective EGIT. Furthermore, the book features a new chapter which provides readers with hands-on examples from practice and clear insights on how these relate to theory. At the forefront of the field, the authors of this volume draw from years of research and advising corporate clients to present a comprehensive resource on EGIT. Featuring a variety of elements, including executive summaries and sidebars, extensive references, questions and activities and additional online materials, this book is a valuable updated resource for professionals, students and researchers alike.

Routes And Roots by Elizabeth DeLoughrey

Title Routes and Roots
Author Elizabeth DeLoughrey
Publisher University of Hawaii Press
Release Date 2009-12-31
Category Literary Criticism
Total Pages 352
ISBN 9780824834722
Language English, Spanish, and French
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Book Summary:

Elizabeth DeLoughrey invokes the cyclical model of the continual movement and rhythm of the ocean (‘tidalectics’) to destabilize the national, ethnic, and even regional frameworks that have been the mainstays of literary study. The result is a privileging of alter/native epistemologies whereby island cultures are positioned where they should have been all along—at the forefront of the world historical process of transoceanic migration and landfall. The research, determination, and intellectual dexterity that infuse this nuanced and meticulous reading of Pacific and Caribbean literature invigorate and deepen our interest in and appreciation of island literature. —Vilsoni Hereniko, University of Hawai‘i "Elizabeth DeLoughrey brings contemporary hybridity, diaspora, and globalization theory to bear on ideas of indigeneity to show the complexities of ‘native’ identities and rights and their grounded opposition as ‘indigenous regionalism’ to free-floating globalized cosmopolitanism. Her models are instructive for all postcolonial readers in an age of transnational migrations." —Paul Sharrad, University of Wollongong, Australia Routes and Roots is the first comparative study of Caribbean and Pacific Island literatures and the first work to bring indigenous and diaspora literary studies together in a sustained dialogue. Taking the "tidalectic" between land and sea as a dynamic starting point, Elizabeth DeLoughrey foregrounds geography and history in her exploration of how island writers inscribe the complex relation between routes and roots. The first section looks at the sea as history in literatures of the Atlantic middle passage and Pacific Island voyaging, theorizing the transoceanic imaginary. The second section turns to the land to examine indigenous epistemologies in nation-building literatures. Both sections are particularly attentive to the ways in which the metaphors of routes and roots are gendered, exploring how masculine travelers are naturalized through their voyages across feminized lands and seas. This methodology of charting transoceanic migration and landfall helps elucidate how theories and people travel, positioning island cultures in the world historical process. In fact, DeLoughrey demonstrates how these tropical island cultures helped constitute the very metropoles that deemed them peripheral to modernity. Fresh in its ideas, original in its approach, Routes and Roots engages broadly with history, anthropology, and feminist, postcolonial, Caribbean, and Pacific literary and cultural studies. It productively traverses diaspora and indigenous studies in a way that will facilitate broader discussion between these often segregated disciplines.