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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Elizabeth Lane is one lucky woman. She has it all-money, fame, a satisfying career and a devoted fiancé. Her humble beginnings are all but obscured, but she isn't the kind of woman Senator Henry Lovinggood wants for his son, Richard. Senator Lovinggood plans to make Richard the President of the United States; he'll need a woman from a wealthy, powerful family by his side. Ten years ago the senator broke Richard and Elizabeth up, but this time it won't be so easy, for Elizabeth wants to know what might have been. This time she'll fight back, a struggle which ultimately leads to kidnapping and attempted murder and alienates her from the man of her dreams.

“[Harry Turtledove] handles his huge cast with admirable skill. The insights into racial politics elevate this novel to a status above mere entertainment, although it provides that aplenty.”—Publishers Weekly It’s 1941, and an alliance of peace holds in check the most powerful nations of the world—but it is an uneasy peace. Japan dominates the Pacific, the Russian tsar rules Alaska, and England, under Winston Churchill, chafes for a return to its former glory. Behind this façade of world order, America is a bomb waiting to explode. Jake Featherston, the megalomaniacal leader of the Confederate States of America, is just the man to light the fuse. Opposite him is Al Smith, a Socialist U.S. president in the Philadelphia White House. Smith is a living symbol of hope for a nation that has been through the hell of war and depression. Featherston and his Freedom Party are determined to conquer their Northern neighbor at any cost. After crushing a Negro rebellion in his own nation, Featherston sends Confederate army planes to attack Philadelphia. In the aftermath of the CSA blitzkrieg, the war machine spins a vortex of destruction, betrayal, and fury that no one—not even Jake Featherston himself—can control. “Turtledove plays heady games with actual history, scattering object lessons and bitter ironies along the way. [Return Engagement features] strong, complex characters against a sweeping alt-historical background.”—Kirkus Reviews “Another absorbing installment of [Turtledove’s] character-centered alternate-history saga.”—Booklist

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Optimizing Organization Design offers a comprehensive resource and valued guide for anyone interested in improving organization performance. The book presents an approach to optimizing organization design that is based on over 100 large scale projects and 23 research studies that have been completed by Capelle Associates over the past 25 years. In addition, the book includes insightful comments from executives on their success in using this approach. Capelle’s research and client experience reveal that optimizing organization design leads to better financial performance, customer satisfaction and employee engagement. It can provide a competitive advantage and a significant return on investment. It can also become the foundation of both strategy implementation and human resources management. Capelle shows that organization design includes the alignment of a number of critical factors, including positions (vertical and functional); accountabilities and authorities (managerial and cross functional); people; deliverables and tasks. He shows that manager – direct report alignment is the single most important organization design variable. His research also shows that it is suboptimal nearly half the time. This is a horrendous waste of talent and capability, but also provides a significant opportunity for improvement in organization performance. Optimizing Organization Design clearly explains how to implement organization design improvements. This approach includes people change management, project management, and a cascading, iterative approach that is based on teams and involves education, doing real work and feedback. In addition, Optimizing Organization Design includes special sections on the role of the Board of Directors, project management, process management and compensation. In addition, the author has included four case studies and a useful glossary.

Examining all aspects of the lawyer-client relationship, this text reveals seven characteristics of good client relations and how to develop client trust. It covers: the questions you should ask before taking on a client; initial meetings with clients; and why clients register complaints.

Are You Ready to Dominate Social Media in 2019? Do You Need the Latest, Up-to-Date Social Media Marketing Strategies to Boost Your Business, and Make Serious Money? Social media is the only form of advertising that has any effect on your audience. If you need to get your message across, it's now possible for your audience to log in to their own devices, discover your brand, and give you an edge of authority over your competition. Why does this consistently work? There are plenty of things that you can do to market yourself online, including dropping thousands of dollars on ads that may, or may not work. But if you are really looking for engagement, it's not about your ad spend budget, it's about being able to relate to people and making them want to listen. In the Social Media Marketing Guide, you're going to get cutting-edge marketing strategies that we have proven, over and over again. We've watched out clients spend less time with the right message, and reaching the right audience who are looking to buy from them. Inside, you will discover: Evergreen Strategies For What's Working and What's Not Exact Steps for Your Social Media Marketing for Facebook, YouTube, Twitter and Instagram Success Secrets From Companies With Crazy High ROI Practical Tips You Can Use Right Now How to Hone In On New Media, to Get the First Mover Advantage Hacks For Authentic Engagement For Your Instagram Audience Dominate Your YouTube Competition With an Effective Guide And More! If you're ready to cut down you're the time you spend marketing, while increasing your engagement, and return on investment, then you need to scroll back up and buy this book now!

The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

Recounts the incredible ordeal of eighteen-year-old Peter Reilly, coerced by Connecticut state police into confessing to the murder of his mother and exonerated three years later through the efforts of outraged friends and neighbors

This comprehensive text in business law and the regulatory environment features cases which have been edited by the authors, but which retain the language of the courts. A Spanish glossary of key legal terms is included.

If you are looking for employee engagement ideas, you're in the right place. It's no secret. Your employees' satisfaction level is a key factor in staff retention. With the high costs associated with your employee turnover rate, it's important to figure out your retention strategies now. Employee engagement is a widely used term, so much so that many organizations consider it cliche and don't take the concept as seriously as they should. There is a big difference between employee satisfaction and happiness. A satisfied employee shows up at work, does his or her job and leaves. On the other hand, when employees are emotionally committed to their employer, they are said to be highly engaged. Your employees are no longer working simply for a paycheck or promotion. Newer generations want to care about both their work and the organization they for which they do their job. Engaged employees bring in their full effort so that they contribute more to the organization's overall goals. Why does discretionary effort matter? Because it means that they are doing their job without being asked, lowering their need to be constantly supervised and increasing their productivity, levels of customer service, sales, profits, and goodwill. In short, employee engagement achievement is vital for employees and their employers. Face it; your best employees have the power to take their skills elsewhere. And that leaves your leadership team with an enormous challenge: winning the war for top talent! You need employee retention techniques that work. Taking an employee engagement survey is a good first step, but without followup action to connect with and engage your team, your survey efforts alone are futile. This employee disengagement trend reaches far beyond just manufacturing. The Gallup organization reports close to 71% of all staff feel unsupported, detached, or disengaged from their current employer. The impact costs US businesses more than $450 billion in lost productivity each year. In this book, you'll find many strategies to will help you experience the benefits of having an engaged workforce. Open up the book to any page and implement the ideas and strategies listed. Encourage and empower your leadership team to go beyond the engagement questionnaire. Find out what employees want to increase their satisfaction levels and then help them get it. The bad news is that disengagement levels have been about the same for companies overall since Gallup and other organizations started measuring engagement levels. The good news is we already know how to discourage top talent from leaving: keep them engaged. With an engaged workforce, employees work harder, have fewer safety incidents, and are more loyal and profitable to their company. Studies show that engaged employees have: - 50% fewer accidents - 41% fewer quality defects - 30% fewer health care costs Not surprisingly, unhappy workers return only 60% of their salary in the value they provide. With an estimated five million manufacturing jobs going unfilled by 2020, it's time to take smart steps to make sure your company isn't affected. That means creating a workplace culture that works ... based on proven results, fresh ideas and new ways of generating loyalty from your staff. Use the employee engagement strategies in this book to help your company be an employer of choice. Engagement techniques work - if you work them!

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world. Although everyone talks about employee experience nobody has really been able to explain concretely what it is and how to go about designing for it...until now. How can organizations truly create a place where employees want to show up to work versus need to show up to work? For decades the business world has focused on measuring employee engagement meanwhile global engagement scores remain at an all time low despite all the surveys and institutes that been springing up tackle this problem. Clearly something is not working. Employee engagement has become the short-term adrenaline shot that organizations turn to when they need to increase their engagement scores. Instead, we have to focus on designing employee experiences which is the long term organizational design that leads to engaged employees. This is the only long-term solution. Organizations have been stuck focusing on the cause instead of the effect. The cause is employee experience; the effect is an engaged workforce. Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work. Readers will learn: The trends shaping employee experience How to evaluate their own employee experience using the Employee Experience Score What the world's leading organizations are doing around employee experience How to design for technology, culture, and physical spaces The role people analytics place in employee experience Frameworks for how to actually create employee experiences The role of the gig economy The future of employee experience Nine types of organizations that focus on employee experience And much more! There is no question that engaged employees perform better, aspire higher, and achieve more, but you can't create employee engagement without designing employee experiences first. It's time to rethink your strategy and implement a real-world framework that focuses on how to create an organization where people want to show up to work. The Employee Experience Advantage shows you how to do just that.