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Myths Of Pr by Rich Leigh

Title Myths of PR
Author Rich Leigh
Publisher Kogan Page Publishers
Release Date 2017-04-03
Category Business & Economics
Total Pages 224
ISBN 9780749479602
Language English, Spanish, and French
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Book Summary:

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Title Public Relations For Dummies
Author Eric Yaverbaum
Publisher John Wiley & Sons
Release Date 2011-03-03
Category Business & Economics
Total Pages 384
ISBN 111805279X
Language English, Spanish, and French
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Book Summary:

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Title Unleashing the Power of PR
Author Mark Weiner
Publisher John Wiley & Sons
Release Date 2006-06-12
Category Business & Economics
Total Pages 272
ISBN 0787985996
Language English, Spanish, and French
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Book Summary:

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

The Golden Flower by Nina Jaffe

Title The Golden Flower
Author Nina Jaffe
Publisher Arte Publico Press
Release Date 2005
Category Juvenile Fiction
Total Pages 32
ISBN 1558854525
Language English, Spanish, and French
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Book Summary:

Presents the creation myth of Boriquâen, or present-day Puerto Rico, an island inhabited by Taino Indians before the conquests of Christopher Columbus.

Title The Classic Myths in English Literature
Author Charles Mills Gayley
Publisher Unknown
Release Date 1893
Category English poetry
Total Pages 540
ISBN STANFORD:36105046850199
Language English, Spanish, and French
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Book Summary:

Myths Of Social Media by Michelle Carvill

Title Myths of Social Media
Author Michelle Carvill
Publisher Kogan Page Publishers
Release Date 2020-03-03
Category Business & Economics
Total Pages 240
ISBN 9780749498726
Language English, Spanish, and French
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Book Summary:

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Myths Of Branding by Simon Bailey

Title Myths of Branding
Author Simon Bailey
Publisher Kogan Page Publishers
Release Date 2019-01-03
Category Business & Economics
Total Pages 256
ISBN 9780749483104
Language English, Spanish, and French
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Book Summary:

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Pr Today by Trevor Morris

Title PR Today
Author Trevor Morris
Publisher Macmillan International Higher Education
Release Date 2015-11-03
Category Social Science
Total Pages 320
ISBN 9781137495709
Language English, Spanish, and French
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Book Summary:

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

Title Marketing Myths that are Killing Business
Author Kevin J. Clancy
Publisher McGraw Hill Professional
Release Date 1995
Category Business & Economics
Total Pages 308
ISBN 0070113610
Language English, Spanish, and French
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Book Summary:

In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

The Art And Craft Of Pr by Sandra Stahl

Title The Art and Craft of PR
Author Sandra Stahl
Publisher Unknown
Release Date 2018
Category
Total Pages 184
ISBN 9352807456
Language English, Spanish, and French
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Book Summary:

Title Great Myths of Child Development
Author Stephen Hupp
Publisher John Wiley & Sons
Release Date 2015-02-23
Category Psychology
Total Pages 208
ISBN 9781118521229
Language English, Spanish, and French
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Book Summary:

Great Myths of Child Development reveals the latest evidence–based science behind the myths and misconceptions about the developing child. Shatters the most commonly–held child development myths Reveals the science behind such topical issues as twin–telepathy, sex–prediction, and imaginary friends Covers hot–button issues like childhood vaccines, spankings, time–outs, and breastfeeding of older children Features numerous pop culture references and examples drawn from popular TV shows and movies, such as Duck Dynasty, Modern Family and Mad Men Points to a wealth of supplementary resources for interested parents from evidence–based treatments and self–help books to relevant websites

Title Religion of a Different Color
Author W. Paul Reeve
Publisher Oxford University Press, USA
Release Date 2015
Category History
Total Pages 335
ISBN 9780199754076
Language English, Spanish, and French
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Book Summary:

In this study of Mormonism and its relationship with Protestant white America in the nineteenth century, historian W. Paul Reeve examines the way in which Protestants racialized Mormons by using physical differences to define Mormons as non-white in order to justify the expulsion of Mormons from Ohio, Missouri, and Illinois, and, in general, to deny Mormon whiteness and thereby exclude the new religious group from access to political, social, and economic power.--Adapted from publisher description.

Title Essays on mythology traditions and customs
Author Friedrich Max Müller
Publisher Unknown
Release Date 1869
Category Folklore
Total Pages 86
ISBN UOM:39015021965440
Language English, Spanish, and French
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Book Summary:

No Visible Bruises by Rachel Louise Snyder

Title No Visible Bruises
Author Rachel Louise Snyder
Publisher Bloomsbury Publishing USA
Release Date 2019-05-07
Category Social Science
Total Pages 320
ISBN 9781635570991
Language English, Spanish, and French
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Book Summary:

A NEW YORK TIMES TOP 10 BOOKS OF THE YEAR * NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST * LOS ANGELES TIMES BOOK PRIZE FINALIST * HELEN BERNSTEIN BOOK AWARD FINALIST * KIRKUS PRIZE FINALIST NAMED ONE OF THE BEST BOOKS OF 2019 BY: Esquire, Amazon, Kirkus, Library Journal, Publishers Weekly, BookPage, BookRiot, Economist, New York Times Staff Critics “A seminal and breathtaking account of why home is the most dangerous place to be a woman . . . A tour de force.” -Eve Ensler "Terrifying, courageous reportage from our internal war zone." -Andrew Solomon "Extraordinary." -New York Times ,“Editors' Choice” “Gut-wrenching, required reading.” -Esquire "Compulsively readable . . . It will save lives." -Washington Post “Essential, devastating reading.” -Cheryl Strayed, New York Times Book Review An award-winning journalist's intimate investigation of the true scope of domestic violence, revealing how the roots of America's most pressing social crises are buried in abuse that happens behind closed doors. We call it domestic violence. We call it private violence. Sometimes we call it intimate terrorism. But whatever we call it, we generally do not believe it has anything at all to do with us, despite the World Health Organization deeming it a “global epidemic.” In America, domestic violence accounts for 15 percent of all violent crime, and yet it remains locked in silence, even as its tendrils reach unseen into so many of our most pressing national issues, from our economy to our education system, from mass shootings to mass incarceration to #MeToo. We still have not taken the true measure of this problem. In No Visible Bruises, journalist Rachel Louise Snyder gives context for what we don't know we're seeing. She frames this urgent and immersive account of the scale of domestic violence in our country around key stories that explode the common myths-that if things were bad enough, victims would just leave; that a violent person cannot become nonviolent; that shelter is an adequate response; and most insidiously that violence inside the home is a private matter, sealed from the public sphere and disconnected from other forms of violence. Through the stories of victims, perpetrators, law enforcement, and reform movements from across the country, Snyder explores the real roots of private violence, its far-reaching consequences for society, and what it will take to truly address it.

Not Our Kind Of Girl by Elaine Bell Kaplan

Title Not Our Kind of Girl
Author Elaine Bell Kaplan
Publisher Univ of California Press
Release Date 1997-08-25
Category Family & Relationships
Total Pages 254
ISBN 9780520208582
Language English, Spanish, and French
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Book Summary:

Teenage motherhood is a worrisome problem in America today, and the welfare system tends to spotlight the black teenage mom. Based on her own experience as an African-American teenage mother, sociologist Elaine Bell Kaplan dispels common perceptions of these young women by reassessing the class, gender, and racial factors that influence black teenagers to become mothers.

The Entrepreneurial Myth by Louise Nicolson

Title The Entrepreneurial Myth
Author Louise Nicolson
Publisher LID Publishing
Release Date 2019-06-20
Category Business & Economics
Total Pages 240
ISBN 9781912555086
Language English, Spanish, and French
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Book Summary:

The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs’ mental health, amplifies business failure rates and undermines our economies. Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship – with all its griefs, glories, and possibilities – belongs to us all.

Title A Little Book of Irish Myths
Author Bob Welch
Publisher Little Irish bookshelf
Release Date 1996
Category Ireland
Total Pages 60
ISBN 0862815010
Language English, Spanish, and French
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Book Summary: