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Marketing Management by Robert E Stevens

Title Marketing Management
Author Robert E Stevens
Publisher Routledge
Release Date 2012-11-12
Category Business & Economics
Total Pages 392
ISBN 9781135184537
Language English, Spanish, and French
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Book Summary:

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Marketing Management by M. C. Cant

Title Marketing Management
Author M. C. Cant
Publisher Juta and Company Ltd
Release Date 2009
Category Business & Economics
Total Pages 614
ISBN 0702171883
Language English, Spanish, and French
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Book Summary:

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Title Health Care Marketing Management
Author Montague Brown
Publisher Jones & Bartlett Learning
Release Date 1992
Category Political Science
Total Pages 213
ISBN 0834203022
Language English, Spanish, and French
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Book Summary:

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Management by Rajan Saxena

Title Marketing Management
Author Rajan Saxena
Publisher Tata McGraw-Hill Education
Release Date 2005-06-01
Category Marketing
Total Pages 819
ISBN 007059953X
Language English, Spanish, and French
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Book Summary:

Title Cases in Advertising and Marketing Management
Author Edd Applegate
Publisher Rowman & Littlefield
Release Date 2007
Category Business & Economics
Total Pages 217
ISBN 0742538362
Language English, Spanish, and French
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Book Summary:

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

Marketing Management by M. GOVINDARAJAN

Title MARKETING MANAGEMENT
Author M. GOVINDARAJAN
Publisher PHI Learning Pvt. Ltd.
Release Date 2007-09-13
Category Business & Economics
Total Pages 332
ISBN 8120332598
Language English, Spanish, and French
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Book Summary:

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Title Hospitality Marketing Management
Author Robert D. Reid
Publisher John Wiley and Sons
Release Date 2009-02-09
Category Business & Economics
Total Pages 672
ISBN 9780470088586
Language English, Spanish, and French
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Book Summary:

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Title Marketing Management 2E
Author Raju
Publisher Tata McGraw-Hill Education
Release Date 2009
Category Export marketing
Total Pages 431
ISBN 0070153272
Language English, Spanish, and French
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Book Summary:

Title The Development of Marketing Management
Author Kazuo Usui
Publisher Ashgate Publishing, Ltd.
Release Date 2013-06-28
Category History
Total Pages 178
ISBN 9781409480099
Language English, Spanish, and French
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Book Summary:

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.

Marketing Management 4e by Rajan Saxena

Title MARKETING MANAGEMENT 4E
Author Rajan Saxena
Publisher Tata McGraw-Hill Education
Release Date 2009
Category Marketing
Total Pages 883
ISBN 0070144915
Language English, Spanish, and French
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Book Summary:

Title Case Studies In Marketing Management
Author A.V. Shukla
Publisher Sarup & Sons
Release Date 2004
Category Marketing
Total Pages 98
ISBN 8176254754
Language English, Spanish, and French
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Book Summary:

Title Handbook of Hospitality Marketing Management
Author Haemoon Oh
Publisher Routledge
Release Date 2009-11-04
Category Business & Economics
Total Pages 576
ISBN 9781136399978
Language English, Spanish, and French
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Book Summary:

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Title Marketing Management Text Cases
Author Chandrasekar
Publisher Tata McGraw-Hill Education
Release Date 2010
Category Marketing
Total Pages 538
ISBN 0071067736
Language English, Spanish, and French
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Book Summary:

Title A Practical Approach to Marketing Management
Author Kujnish Vashisht
Publisher Atlantic Publishers & Dist
Release Date 2005
Category
Total Pages 408
ISBN 8126904739
Language English, Spanish, and French
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Book Summary:

In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Title Enterprise Marketing Management
Author Dave Sutton
Publisher John Wiley & Sons
Release Date 2006-07-21
Category Business & Economics
Total Pages 224
ISBN 047148086X
Language English, Spanish, and French
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Book Summary:

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Title Marketing Management
Author Anonim
Publisher Atlantic Publishers & Distri
Release Date 2021
Category
Total Pages 86
ISBN 9203456XXXX
Language English, Spanish, and French
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Book Summary:

Marketing Management by S. Jayachandran

Title Marketing Management
Author S. Jayachandran
Publisher Excel Books India
Release Date 2004-05
Category Marketing
Total Pages 522
ISBN 8174463623
Language English, Spanish, and French
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Book Summary:

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Direct Marketing Management by Mary Lou Roberts

Title Direct Marketing Management
Author Mary Lou Roberts
Publisher Prentice Hall International (UK)
Release Date 1999
Category Business & Economics
Total Pages 447
ISBN 0130804347
Language English, Spanish, and French
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Book Summary:

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Title Marketing Management Support Systems
Author Berend Wierenga
Publisher Springer Science & Business Media
Release Date 2012-12-06
Category Business & Economics
Total Pages 341
ISBN 9781461545958
Language English, Spanish, and French
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Book Summary:

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Title Experiences in Marketing Management
Author Anonim
Publisher Unknown
Release Date 1970
Category Marketing
Total Pages 86
ISBN UOM:39076005129924
Language English, Spanish, and French
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Book Summary: