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Hacking Sales by Max Altschuler

Title Hacking Sales
Author Max Altschuler
Publisher John Wiley & Sons
Release Date 2016-05-16
Category Business & Economics
Total Pages 160
ISBN 9781119281672
Language English, Spanish, and French
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Book Summary:

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Hacking Sales by Max Altschuler

Title Hacking Sales
Author Max Altschuler
Publisher John Wiley & Sons
Release Date 2016-05-31
Category Business & Economics
Total Pages 160
ISBN 9781119281641
Language English, Spanish, and French
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Book Summary:

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Hacking Sales by Max Altschuler

Title Hacking Sales
Author Max Altschuler
Publisher John Wiley & Sons
Release Date 2016-05-16
Category Business & Economics
Total Pages 160
ISBN 9781119281658
Language English, Spanish, and French
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Book Summary:

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Hacking Point Of Sale by Slava Gomzin

Title Hacking Point of Sale
Author Slava Gomzin
Publisher John Wiley & Sons
Release Date 2014-02-17
Category Business & Economics
Total Pages 282
ISBN 9781118810118
Language English, Spanish, and French
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Book Summary:

Must-have guide for professionals responsible for securing credit and debit card transactions As recent breaches like Target and Neiman Marcus show, payment card information is involved in more security breaches than any other data type. In too many places, sensitive card data is simply not protected adequately. Hacking Point of Sale is a compelling book that tackles this enormous problem head-on. Exploring all aspects of the problem in detail - from how attacks are structured to the structure of magnetic strips to point-to-point encryption, and more – it's packed with practical recommendations. This terrific resource goes beyond standard PCI compliance guides to offer real solutions on how to achieve better security at the point of sale. A unique book on credit and debit card security, with an emphasis on point-to-point encryption of payment transactions (P2PE) from standards to design to application Explores all groups of security standards applicable to payment applications, including PCI, FIPS, ANSI, EMV, and ISO Explains how protected areas are hacked and how hackers spot vulnerabilities Proposes defensive maneuvers, such as introducing cryptography to payment applications and better securing application code Hacking Point of Sale: Payment Application Secrets, Threats, and Solutions is essential reading for security providers, software architects, consultants, and other professionals charged with addressing this serious problem.

Sales Engagement by Manny Medina

Title Sales Engagement
Author Manny Medina
Publisher Wiley
Release Date 2019-03-12
Category Business & Economics
Total Pages 240
ISBN 9781119584346
Language English, Spanish, and French
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Book Summary:

The Sales Engagement movement is here! Join the world's most innovative companies, and build a sales organization made for the future. "This is a new era—a time where there are more options for the buyer than ever before. More information at their fingertips. More companies doing similar things. More salespeople to contact them about it. Salespeople need to be ready. They need a whole new education and suite of technology to go with it. I'm here to tell you that it has arrived. It's time to be where the buyer is. It's time to be testing and optimizing your outreach. It's time to be relevant. It's time to be personal. It's time to embrace the modern era of Sales Engagement. Companies doing this right are growing revenues at rates never seen before. Read on to learn the secrets to how they're leveraging modern Sales Engagement." —From the Preface From the leaders at Outreach—the company that boasts the leading Sales Engagement software—comes an essential guide for adopting the proven strategies and tactics of Sales Engagement. The authors explore the 7 major pain points in business, and show how Sales Engagement can solve these challenges. The Sales Engagement strategies presented within help organizations meet the needs and demands of today's smart buyers by providing a detailed and actionable game plan to humanize an organization's sales process through data, science, and the new art of sales. Sales Engagement contains perspectives from the savviest revenue-acceleration-focused thought leaders, customers, partners, practitioners, and executives that represent a vast array of companies of various sizes and industries.

Hacking Point Of Sale by Slava Gomzin

Title Hacking Point of Sale
Author Slava Gomzin
Publisher John Wiley & Sons
Release Date 2014-02-03
Category Computers
Total Pages 312
ISBN 9781118810071
Language English, Spanish, and French
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Book Summary:

Must-have guide for professionals responsible for securingcredit and debit card transactions As recent breaches like Target and Neiman Marcus show, paymentcard information is involved in more security breaches than anyother data type. In too many places, sensitive card data is simplynot protected adequately. Hacking Point of Sale is acompelling book that tackles this enormous problem head-on.Exploring all aspects of the problem in detail - from how attacksare structured to the structure of magnetic strips topoint-to-point encryption, and more – it's packed withpractical recommendations. This terrific resource goes beyondstandard PCI compliance guides to offer real solutions on how toachieve better security at the point of sale. A unique book on credit and debit card security, with anemphasis on point-to-point encryption of payment transactions(P2PE) from standards to design to application Explores all groups of security standards applicable to paymentapplications, including PCI, FIPS, ANSI, EMV, and ISO Explains how protected areas are hacked and how hackers spotvulnerabilities Proposes defensive maneuvers, such as introducing cryptographyto payment applications and better securing application code Hacking Point of Sale: Payment Application Secrets, Threats,and Solutions is essential reading for security providers,software architects, consultants, and other professionals chargedwith addressing this serious problem.

Social Engineering by Michael Erbschloe

Title Social Engineering
Author Michael Erbschloe
Publisher CRC Press
Release Date 2019-08-29
Category Computers
Total Pages 246
ISBN 9781000439120
Language English, Spanish, and French
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Book Summary:

This book analyzes of the use of social engineering as a tool to hack random systems and target specific systems in several dimensions of society. It shows how social engineering techniques are employed well beyond what hackers do to penetrate computer systems. And it explains how organizations and individuals can socially engineer their culture to help minimize the impact of the activities of those who lie, cheat, deceive, and defraud. After reading this book, you’ll be able to analyze how organizations work and the need for security to maintain operations and sustainability, and be able to identify, respond to and counter socially engineered threats to security.

Growth Hacking by Raymond Fong

Title Growth Hacking
Author Raymond Fong
Publisher Unknown
Release Date 2017
Category Business & Economics
Total Pages 206
ISBN 1619616009
Language English, Spanish, and French
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Book Summary:

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

Hacking Growth by Sean Ellis

Title Hacking Growth
Author Sean Ellis
Publisher Currency
Release Date 2017-04-25
Category Business & Economics
Total Pages 320
ISBN 9780451497222
Language English, Spanish, and French
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Book Summary:

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Handmade Electronic Music by Nicolas Collins

Title Handmade Electronic Music
Author Nicolas Collins
Publisher Routledge
Release Date 2014-01-27
Category Music
Total Pages 264
ISBN 9781317721390
Language English, Spanish, and French
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Book Summary:

Handmade Electronic Music: The Art of Hardware Hacking provides a long-needed, practical, and engaging introduction for students of electronic music, installation and sound-art to the craft of making--as well as creatively cannibalizing--electronic circuits for artistic purposes. Designed for practioners and students of electronic art, it provides a guided tour through the world of electronics, encouraging artists to get to know the inner workings of basic electronic devices so they can creatively use them for their own ends. Handmade Electronic Music introduces the basic of practical circuitry while instructing the student in basic electronic principles, always from the practical point of view of an artist. It teaches a style of intuitive and sensual experimentation that has been lost in this day of prefabricated electronic musical instruments whose inner workings are not open to experimentation. It encourages artists to transcend their fear of electronic technology to launch themselves into the pleasure of working creatively with all kinds of analog circuitry.

Hacking Cyberspace by David J. Gunkel

Title Hacking Cyberspace
Author David J. Gunkel
Publisher Routledge
Release Date 2018-02-19
Category Social Science
Total Pages 256
ISBN 9780429979712
Language English, Spanish, and French
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Book Summary:

In Hacking Cyberspace David J. Gunkel examines the metaphors applied to new technologies, and how those metaphors inform, shape, and drive the implementation of the technology in question. The author explores the metaphorical tropes that have been employed to describe and evaluate recent advances in computer technology, telecommunications systems, and interactive media. Taking the stance that no speech is value-neutral, Gunkel examines such metaphors as "the information superhighway" and "the electronic frontier" for their political and social content, and he develops a critical investigation that not only traces the metaphors' conceptual history, but explicates their implications and consequences for technological development. Through Hacking Cyberspace, David J. Gunkel develops a sophisticated understanding of new technology that takes into account the effect of technoculture's own discursive techniques and maneuvers on the actual form of technological development.

Aligned To Achieve by Tracy Eiler

Title Aligned to Achieve
Author Tracy Eiler
Publisher John Wiley & Sons
Release Date 2016-09-01
Category Business & Economics
Total Pages 208
ISBN 9781119291794
Language English, Spanish, and French
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Book Summary:

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.

Art Hack Practice by Victoria Bradbury

Title Art Hack Practice
Author Victoria Bradbury
Publisher Routledge
Release Date 2019-11-15
Category Art
Total Pages 224
ISBN 9781351241199
Language English, Spanish, and French
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Book Summary:

Bridging art and innovation, this book invites readers into the processes of artists, curators, cultural producers and historians who are working within new contexts that run parallel to or against the phenomenon of ‘maker culture’. The book is a fascinating and compelling resource for those interested in critical and interdisciplinary modes of practice that combine arts, technology and making. It presents international case studies that interrogate perceived distinctions between sites of artistic and economic production by brokering new ways of working between them. It also discusses the synergies and dissonances between art and maker culture, analyses the social and collaborative impact of maker spaces and reflects upon the ethos of the hackathon within the fabric of a media lab’s working practices. Art Hack Practice: Critical Intersections of Art, Innovation and the Maker Movement is essential reading for courses in art, design, new media, computer science, media studies and mass communications as well as those working to bring new forms of programming to museums, cultural venues, commercial venture and interdisciplinary academic research centres.

Sales Differentiation by Lee B. Salz

Title Sales Differentiation
Author Lee B. Salz
Publisher AMACOM
Release Date 2018-09-18
Category Business & Economics
Total Pages 208
ISBN 9780814439913
Language English, Spanish, and French
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Book Summary:

"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies. In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople: Recognize that the expression "we are the best" causes differentiation to backfire. Avoid the introspective question that frustrates salespeople and ask the right question to fire them up. Understand what their true differentiators are and how to effectively position them with buyers. Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe." Create strategies to position differentiators so buyers see value in them. The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople: Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities. Shape buyer decision criteria around differentiators. Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition. Leverage the irrefutable, most powerful differentiator...themselves. Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.

Title Practical Hacking Techniques and Countermeasures
Author Mark D. Spivey
Publisher CRC Press
Release Date 2006-11-02
Category Business & Economics
Total Pages 752
ISBN 9781420013382
Language English, Spanish, and French
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Book Summary:

Examining computer security from the hacker's perspective, Practical Hacking Techniques and Countermeasures employs virtual computers to illustrate how an attack is executed, including the script, compilation, and results. It provides detailed screen shots in each lab for the reader to follow along in a step-by-step process in order to duplicate an

The Hacker S Handbook by Susan Young

Title The Hacker s Handbook
Author Susan Young
Publisher CRC Press
Release Date 2003-11-24
Category Business & Economics
Total Pages 896
ISBN 0203490045
Language English, Spanish, and French
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Book Summary:

The Hacker‘s Handbook: The Strategy Behind Breaking Into and Defending Networks, moves ahead of the pack of books about digital security by revealing the technical aspects of hacking that are least understood by network administrators. This is accomplished by analyzing subjects through a hacking/security dichotomy that details hacking maneuv

Bayesian Methods For Hackers by Cameron Davidson-Pilon

Title Bayesian Methods for Hackers
Author Cameron Davidson-Pilon
Publisher Addison-Wesley Professional
Release Date 2015-09-30
Category Computers
Total Pages 256
ISBN 9780133902921
Language English, Spanish, and French
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Book Summary:

Master Bayesian Inference through Practical Examples and Computation–Without Advanced Mathematical Analysis Bayesian methods of inference are deeply natural and extremely powerful. However, most discussions of Bayesian inference rely on intensely complex mathematical analyses and artificial examples, making it inaccessible to anyone without a strong mathematical background. Now, though, Cameron Davidson-Pilon introduces Bayesian inference from a computational perspective, bridging theory to practice–freeing you to get results using computing power. Bayesian Methods for Hackers illuminates Bayesian inference through probabilistic programming with the powerful PyMC language and the closely related Python tools NumPy, SciPy, and Matplotlib. Using this approach, you can reach effective solutions in small increments, without extensive mathematical intervention. Davidson-Pilon begins by introducing the concepts underlying Bayesian inference, comparing it with other techniques and guiding you through building and training your first Bayesian model. Next, he introduces PyMC through a series of detailed examples and intuitive explanations that have been refined after extensive user feedback. You’ll learn how to use the Markov Chain Monte Carlo algorithm, choose appropriate sample sizes and priors, work with loss functions, and apply Bayesian inference in domains ranging from finance to marketing. Once you’ve mastered these techniques, you’ll constantly turn to this guide for the working PyMC code you need to jumpstart future projects. Coverage includes • Learning the Bayesian “state of mind” and its practical implications • Understanding how computers perform Bayesian inference • Using the PyMC Python library to program Bayesian analyses • Building and debugging models with PyMC • Testing your model’s “goodness of fit” • Opening the “black box” of the Markov Chain Monte Carlo algorithm to see how and why it works • Leveraging the power of the “Law of Large Numbers” • Mastering key concepts, such as clustering, convergence, autocorrelation, and thinning • Using loss functions to measure an estimate’s weaknesses based on your goals and desired outcomes • Selecting appropriate priors and understanding how their influence changes with dataset size • Overcoming the “exploration versus exploitation” dilemma: deciding when “pretty good” is good enough • Using Bayesian inference to improve A/B testing • Solving data science problems when only small amounts of data are available Cameron Davidson-Pilon has worked in many areas of applied mathematics, from the evolutionary dynamics of genes and diseases to stochastic modeling of financial prices. His contributions to the open source community include lifelines, an implementation of survival analysis in Python. Educated at the University of Waterloo and at the Independent University of Moscow, he currently works with the online commerce leader Shopify.

The Ultimate Sales Book by Christine Harvey

Title The Ultimate Sales Book
Author Christine Harvey
Publisher Teach Yourself
Release Date 2019-05-07
Category Business & Economics
Total Pages 432
ISBN 1473684013
Language English, Spanish, and French
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Book Summary:

THE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

The Deal Hack by Alistair McQuade

Title The Deal Hack
Author Alistair McQuade
Publisher Unknown
Release Date 2019-08-11
Category
Total Pages 308
ISBN 1089633963
Language English, Spanish, and French
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Book Summary:

Why is it so hard to improve organization wide sales performance? Most sales leaders focus on training the latest sales techniques but frequently these fail to last. This book is not about the latest sales techniques, rather how to change to capitalize on them. This book explains why, when trained and coached in the latest sales techniques, 90 percent of salespeople will not be able to change. It examines why the sales brain is hardwired to take shortcuts that break sales processes, and proposes the use of Deal Hacks to drive the required changes. Deal Hacks are a program of interactive workshops that challenge and support live deals through a visually engaging, team-based process. Proven to create value in the sales process, Deal Hacks focus on deal outcomes rather than skills gaps, which are the focus of training and coaching. This creates a more direct and immediate impact on sales results. The program's successes, and the uplift in results, create momentum and a pull effect where more salespeople change and organizational sales transformation is achieved. Deal Hacks can be implemented immediately, with any sales methodology or process. There's no need for training needs analyses or lengthy program design. This book shows what Deal Hacks are, why they work, and how they can be implemented using a simple five-step process in complex business-to-business sales organizations. About the author: Alistair McQuade has 25 years of growing global software companies by designing and delivering impactful sales enablement and leadership programs. He has been on the sales leadership team for five companies that have been grown for IPO or sale.

Title The Basics of Web Hacking
Author Josh Pauli
Publisher Elsevier
Release Date 2013-06-18
Category Computers
Total Pages 160
ISBN 9780124166592
Language English, Spanish, and French
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Book Summary:

The Basics of Web Hacking introduces you to a tool-driven process to identify the most widespread vulnerabilities in Web applications. No prior experience is needed. Web apps are a "path of least resistance" that can be exploited to cause the most damage to a system, with the lowest hurdles to overcome. This is a perfect storm for beginning hackers. The process set forth in this book introduces not only the theory and practical information related to these vulnerabilities, but also the detailed configuration and usage of widely available tools necessary to exploit these vulnerabilities. The Basics of Web Hacking provides a simple and clean explanation of how to utilize tools such as Burp Suite, sqlmap, and Zed Attack Proxy (ZAP), as well as basic network scanning tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more. Dr. Josh Pauli teaches software security at Dakota State University and has presented on this topic to the U.S. Department of Homeland Security, the NSA, BlackHat Briefings, and Defcon. He will lead you through a focused, three-part approach to Web security, including hacking the server, hacking the Web app, and hacking the Web user. With Dr. Pauli’s approach, you will fully understand the what/where/why/how of the most widespread Web vulnerabilities and how easily they can be exploited with the correct tools. You will learn how to set up a safe environment to conduct these attacks, including an attacker Virtual Machine (VM) with all necessary tools and several known-vulnerable Web application VMs that are widely available and maintained for this very purpose. Once you complete the entire process, not only will you be prepared to test for the most damaging Web exploits, you will also be prepared to conduct more advanced Web hacks that mandate a strong base of knowledge. Provides a simple and clean approach to Web hacking, including hands-on examples and exercises that are designed to teach you how to hack the server, hack the Web app, and hack the Web user Covers the most significant new tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more! Written by an author who works in the field as a penetration tester and who teaches Web security classes at Dakota State University