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Ethics In Advertising by Wally Snyder

Title Ethics in Advertising
Author Wally Snyder
Publisher Taylor & Francis
Release Date 2016-11-03
Category Business & Economics
Total Pages 102
ISBN 9781317281535
Language English, Spanish, and French
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Book Summary:

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Advertising Ethics by Edward Spence

Title Advertising Ethics
Author Edward Spence
Publisher Prentice Hall
Release Date 2005
Category Business & Economics
Total Pages 140
ISBN CORNELL:31924089455566
Language English, Spanish, and French
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Book Summary:

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Ethics In Marketing by Patrick E. Murphy

Title Ethics in Marketing
Author Patrick E. Murphy
Publisher Taylor & Francis
Release Date 2016-12-13
Category Business & Economics
Total Pages 198
ISBN 9781317235651
Language English, Spanish, and French
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Book Summary:

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Title Some ethical problems of modern advertising
Author Thomas M. Garrett
Publisher Gregorian Biblical BookShop
Release Date 1961
Category Philosophy
Total Pages 220
ISBN 887652309X
Language English, Spanish, and French
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Book Summary:

The present thesis is intended to be a modest introduction to selected ethical problems of modern American advertising, and of consumer advertising in particular. It is in no sense either a complete or a definitive treatment of the ethics of advertising. In the first place, the ethical problems of advertising are at once too numerous and too complex to be treated in a single work. In the second place, the subject is, as we shall see, too undeveloped to permit of anything but a preliminary attempt to clarify problems and to develop some of the principles necessary for their solution. Consequently, this thesis is largely exploratory, that is, an attempt to stake out certain areas and to locate them with reference to the norms of sound ethics. We have chosen to study the ethical problems of American advertising for three reasons. First, advertising has had its greatest development in that country. Secondly, the literature bearing on the ethical and social implications of advertising, though not particularly abundant, gives more attention to the American problems than to those of other nations. Thirdly, the present work is intended to be a guide for those members of the American advertising profession who encouraged this undertaking.

Title SAGE Brief Guide to Marketing Ethics
Author SAGE Publications
Publisher SAGE
Release Date 2012
Category Business & Economics
Total Pages 218
ISBN 9781412995146
Language English, Spanish, and French
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Book Summary:

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Marketing Ethics by George G. Brenkert

Title Marketing Ethics
Author George G. Brenkert
Publisher Wiley-Blackwell
Release Date 2008-03-03
Category Business & Economics
Total Pages 256
ISBN UOM:39015082718282
Language English, Spanish, and French
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Book Summary:

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Title The SAGE Handbook of Marketing Ethics
Author Lynne Eagle
Publisher Sage Publications Limited
Release Date 2020-11-07
Category
Total Pages 664
ISBN 1529709296
Language English, Spanish, and French
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Book Summary:

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

Title Marketing Ethics Society
Author Lynne Eagle
Publisher SAGE
Release Date 2015-09-15
Category Business & Economics
Total Pages 320
ISBN 9781473934030
Language English, Spanish, and French
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Book Summary:

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

Title Ethics in Marketing and Communications
Author M. McKinley
Publisher Springer
Release Date 2011-12-13
Category Business & Economics
Total Pages 130
ISBN 9780230367142
Language English, Spanish, and French
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Book Summary:

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Title Advertising Standards and Ethics
Author Justin Healey
Publisher Unknown
Release Date 2015
Category Advertising
Total Pages 86
ISBN 1922084883
Language English, Spanish, and French
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Book Summary:

Title Ethics and Manipulation in Advertising
Author Michael J. Phillips
Publisher Greenwood Publishing Group
Release Date 1997
Category Business & Economics
Total Pages 207
ISBN 156720063X
Language English, Spanish, and French
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Book Summary:

Argues against the belief that advertising should be regulated because of its power to manipulate people.

Title Handbook on Ethics and Marketing
Author Alexander Nill
Publisher Edward Elgar Publishing
Release Date 2015-06-29
Category Business & Economics
Total Pages 456
ISBN 9781781003435
Language English, Spanish, and French
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Book Summary:

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Ethics In The Anthropology Of Business by Timothy de Waal Malefyt

Title Ethics in the Anthropology of Business
Author Timothy de Waal Malefyt
Publisher Taylor & Francis
Release Date 2017-04-28
Category Social Science
Total Pages 170
ISBN 9781351768979
Language English, Spanish, and French
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Book Summary:

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.

Good Corporation Bad Corporation by Guillermo C. Jimenez

Title Good Corporation Bad Corporation
Author Guillermo C. Jimenez
Publisher Unknown
Release Date 2016
Category Social responsibility of business
Total Pages 228
ISBN OCLC:959238031
Language English, Spanish, and French
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Book Summary:

"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.

Marketing Ethics by Patrick E. Murphy

Title Marketing Ethics
Author Patrick E. Murphy
Publisher Prentice Hall
Release Date 2006
Category Business & Economics
Total Pages 172
ISBN CORNELL:31924100645542
Language English, Spanish, and French
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Book Summary:

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Title The Role of Ethics in Advertising and the Effects of Social Media
Author Majed Almutairi
Publisher Unknown
Release Date 2014-07-17
Category
Total Pages 20
ISBN 3656695822
Language English, Spanish, and French
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Book Summary:

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don't match the required ethical norms.

Title The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Author Epure, Manuela
Publisher IGI Global
Release Date 2018-09-28
Category Business & Economics
Total Pages 333
ISBN 9781522557791
Language English, Spanish, and French
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Book Summary:

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Title Ethical Claims in Advertising
Author Maike Dürk
Publisher GRIN Verlag
Release Date 2011-04
Category
Total Pages 40
ISBN 9783640895762
Language English, Spanish, and French
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Book Summary:

Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: -, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.

Title Dental Ethics at Chairside
Author David T. Ozar
Publisher Georgetown University Press
Release Date 2002-08-27
Category Medical
Total Pages 360
ISBN 1589013093
Language English, Spanish, and French
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Book Summary:

Every health care practitioner from Hippocrates to our own day has had to deal with questions of ethics in the effort to serve patients properly and well. The dental professional is no different. For nearly a decade, it has had sound ethical reflection on its side in the form of Dental Ethics at Chairside. In issues ranging from ordinary chairside decision making to HIV/AIDS and ethical business practices, the first edition of this book has guided thousands of dentists, dental hygienists, students, and other oral health care practitioners to an understanding of the essential practice of ethics. Now a revised, updated, and expanded edition of Dental Ethics at Chairside responds to the challenges of oral health care in the new century with chapters on managed care, confidentiality and electronic record-keeping, among other important topics.

In Defense Of Advertising by Jerry Kirkpatrick

Title In Defense of Advertising
Author Jerry Kirkpatrick
Publisher TLJ Books
Release Date 2007
Category Business & Economics
Total Pages 200
ISBN 9780978780302
Language English, Spanish, and French
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Book Summary:

Based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, Kirkpatrick argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism.