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Title Creative Marketing for New Product and New Business Development
Author Akira Ishikawa
Publisher World Scientific
Release Date 2008
Category Business & Economics
Total Pages 320
ISBN 9789812772183
Language English, Spanish, and French
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Book Summary:

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as ?Healthy Tea?? developed by Japan Coca-Cola, Inc., the recommendation engine ?Teach Me Electronic Appliances?, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Social Media Marketing Breakthroughs In Research And Practice by Management Association, Information Resources

Title Social Media Marketing Breakthroughs in Research and Practice
Author Management Association, Information Resources
Publisher IGI Global
Release Date 2018-05-04
Category Computers
Total Pages 1572
ISBN 9781522556381
Language English, Spanish, and French
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Book Summary:

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Introduction To Business by Lawrence J. Gitman

Title Introduction to Business
Author Lawrence J. Gitman
Publisher Unknown
Release Date 2018
Category Business
Total Pages 732
ISBN 1947172557
Language English, Spanish, and French
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Book Summary:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Title Uncertainty and Catastrophe Management
Author Akira Ishikawa
Publisher World Scientific
Release Date 2015-11-30
Category Business & Economics
Total Pages 328
ISBN 9789814644969
Language English, Spanish, and French
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Book Summary:

"Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visibility of such events, accelerated by the rise and proliferation of social media, the study of risk and crisis management in the Internet age is of vital importance. Uncertainty and Catastrophe Management is a clear and comprehensive guide to a variety of crises, and seeks to offer practical advice on how best to avoid them, minimize loss and damage once they have occurred, and how best to recover from these situations. The book examines 104 cases that run the gamut from natural disasters such as the 2011 Tōhoku earthquake and tsunami, to social movements like the Ukrainian protests in 2013, from the Syrian Electronic Army's cyber-attacks, to the reputational damage to firms in the wake of a corporate scandal. This book is a revised and expanded edition of Akira Ishikawa and Atsushi Tsujimoto's book, Risk and Crisis Management: 101 Cases, and explores a number of recent events. It draws on the expertise of the contributors to the volume to create a well-rounded book that will benefit professionals, academics, and the general public alike. In particular, safety professionals, public management professionals, CEOs, CIOs, students and researchers will appreciate its pragmatic approach to dealing with and recovering from crises in the interest of long-term survival and sustainability."--

Title Creative Strategy Generation Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Author Bob Caporale
Publisher McGraw-Hill Education
Release Date 2015-07-31
Category Business & Economics
Total Pages 272
ISBN 0071850112
Language English, Spanish, and French
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Book Summary:

Successful strategies must have one key element to produce spectacular results for your business— originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress—which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way. The author’s diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and it demystifies the complexities of developing a strategic plan by revealing how to: • Develop the four proficiencies of Analysis, Recollection, Intuition, and Artistry (ARIA) that are needed to creatively generate business strategies • Clear your mind for new ideas by condensing and organizing your existing business knowledge, data, and beliefs • Find your strategic inspiration and turn it into the vision, goals, and objectives that will ultimately drive your plan • Deeply understand your target customers and formulate strategies that uniquely address their needs and wants • Use storytelling to synthesize key messages, generate interest, create excitement, and establish emotional connections to get buy-in for your strategic plan • Build a team that is fully invested, trained, and ready to play their respective parts as soon as your plan gets the green light • Execute your strategy by fully supporting your team as a problem solver, ongoing influencer, and unflinching promoter Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company’s next strategic masterpiece!

Title Product Lifecycle Management
Author Razvan Udroiu
Publisher BoD – Books on Demand
Release Date 2018-11-21
Category Business & Economics
Total Pages 132
ISBN 9781789845426
Language English, Spanish, and French
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Book Summary:

The aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). This book has a total of seven chapters that treat the fundamental and future terminology used in PLM, aspects regarding the design, customization, and development of products, products testing, supply chain optimization, and recycling of the products made of special materials.

Title Small Business Management Series
Author Anonim
Publisher Unknown
Release Date 1976
Category Small business
Total Pages 86
ISBN UOM:39015026081581
Language English, Spanish, and French
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Book Summary:

Title Marketing for Business Growth
Author Theodore Levitt
Publisher McGraw-Hill Companies
Release Date 1974
Category Marketing
Total Pages 266
ISBN UOM:49015001091777
Language English, Spanish, and French
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Book Summary:

How To Find New Customers And Increase Sales by American Business Information, Inc

Title How to Find New Customers and Increase Sales
Author American Business Information, Inc
Publisher Unknown
Release Date 1997-02
Category Marketing
Total Pages 48
ISBN 1561058084
Language English, Spanish, and French
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Book Summary:

Business Transformation Strategies by Oswald A. J. Mascarenhas

Title Business Transformation Strategies
Author Oswald A. J. Mascarenhas
Publisher SAGE Publishing India
Release Date 2011-02-01
Category Business & Economics
Total Pages 668
ISBN 9788132119340
Language English, Spanish, and French
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Book Summary:

A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from 'good' results to 'great' results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context. Each chapter in the book is appended with transformation exercises that further explicate the concepts.

New Product Success Stories by Robert J. Thomas

Title New Product Success Stories
Author Robert J. Thomas
Publisher John Wiley & Sons
Release Date 1995-01-18
Category Business & Economics
Total Pages 352
ISBN 047101320X
Language English, Spanish, and French
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Book Summary:

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company

Title Creating and Marketing New Products and Services
Author Rosanna Garcia
Publisher CRC Press
Release Date 2014-04-11
Category Business & Economics
Total Pages 438
ISBN 9781482203615
Language English, Spanish, and French
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Book Summary:

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.

Title Marketing Management in Practice 2007 2008
Author John Williams
Publisher Routledge
Release Date 2007
Category Business & Economics
Total Pages 376
ISBN 9780750684132
Language English, Spanish, and French
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Book Summary:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Title Consumer Behavior For Dummies
Author Laura Lake
Publisher John Wiley & Sons
Release Date 2009-05-11
Category Business & Economics
Total Pages 384
ISBN 9780470449837
Language English, Spanish, and French
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Book Summary:

Consumer behaviour.

Brandscaping by Andrew Davis

Title Brandscaping
Author Andrew Davis
Publisher Monumental Shift
Release Date 2012-08
Category Business & Economics
Total Pages 270
ISBN 0983330786
Language English, Spanish, and French
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Book Summary:

"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.

Title Marketing Decisions for New and Mature Products
Author Robert D. Hisrich
Publisher Merrill Publishing Company
Release Date 1984
Category Business & Economics
Total Pages 424
ISBN UOM:49015001093484
Language English, Spanish, and French
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Book Summary:

Title Entrepreneurship and New Venture Creation
Author Anonim
Publisher Excel Books India
Release Date 2021
Category
Total Pages 86
ISBN 9789350621080
Language English, Spanish, and French
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Book Summary:

Marketing Crafts And Visual Arts by International Trade Centre

Title Marketing Crafts and Visual Arts
Author International Trade Centre
Publisher United Nations
Release Date 2003-12-31
Category Political Science
Total Pages 152
ISBN 9789213618073
Language English, Spanish, and French
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Book Summary:

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.