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Title Contemporary Issues in Social Media Marketing
Author Bikramjit Rishi
Publisher Routledge
Release Date 2017-07-28
Category Business & Economics
Total Pages 328
ISBN 9781317193982
Language English, Spanish, and French
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Book Summary:

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Title Contemporary Issues in Social Media Marketing
Author Bikramjit Rishi
Publisher Unknown
Release Date 2018
Category Business & Economics
Total Pages 328
ISBN 1315563312
Language English, Spanish, and French
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Book Summary:

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. Topics include: * The consumer journey in a social media world * Social media and customer relationship management (CRM) * Social media marketing goals and objectives * Social media and recruitment * Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Title Contemporary Issues in Social Media Marketing
Author Bikramjit Rishi
Publisher Unknown
Release Date 2018
Category Customer relations
Total Pages 86
ISBN 1787856399
Language English, Spanish, and French
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Book Summary:

Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing through original chapters from a range of the world's leading specialists.

Title Contemporary Issues Digital Marketing
Author Eldad Sotnick-Yogev
Publisher Libri Publishing
Release Date 2018-06-30
Category Business & Economics
Total Pages 322
ISBN 1911450239
Language English, Spanish, and French
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Book Summary:

The theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects -cuddly toys, cars, even kettles - have created an "internet of things." It is no surprise, therefore, that companies are eager to harness this digital world. Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. To begin, what exactly is digital marketing? The term is commonly used, but its meaning - its scope, outline, boundary and limits - is far from concise. This book explores the realities of digital marketing, with contributions from both academics and practitioners who are experts in the field.

Contemporary Issues In Marketing by Ayantunji Gbadamosi

Title Contemporary Issues in Marketing
Author Ayantunji Gbadamosi
Publisher SAGE
Release Date 2019-09-02
Category Business & Economics
Total Pages 480
ISBN 9781526485403
Language English, Spanish, and French
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Book Summary:

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Customer Engagement by Roderick J. Brodie

Title Customer Engagement
Author Roderick J. Brodie
Publisher Routledge
Release Date 2015-12-14
Category Business & Economics
Total Pages 296
ISBN 9781317533153
Language English, Spanish, and French
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Book Summary:

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Title Contemporary Issues in Marketing and Consumer Behaviour
Author Elizabeth Parsons
Publisher Routledge
Release Date 2017-07-20
Category Business & Economics
Total Pages 186
ISBN 9781134057825
Language English, Spanish, and French
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Book Summary:

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Title Contemporary Issues in Branding
Author Pantea Foroudi
Publisher Unknown
Release Date 2019-12-11
Category Branding (Marketing)
Total Pages 300
ISBN 1138368547
Language English, Spanish, and French
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Book Summary:

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand's identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.

International Sport Marketing by Michel Desbordes

Title International Sport Marketing
Author Michel Desbordes
Publisher Routledge
Release Date 2019-04-05
Category Business & Economics
Total Pages 224
ISBN 9780429619687
Language English, Spanish, and French
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Book Summary:

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Title Contemporary Issues in Strategic Management
Author Paul Phillips
Publisher Routledge
Release Date 2018-03-19
Category Business & Economics
Total Pages 296
ISBN 9781317380320
Language English, Spanish, and French
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Book Summary:

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

Title Media Analysis and Public Health
Author Lesley Henderson
Publisher Unknown
Release Date 2019-08-19
Category Health care reform
Total Pages 132
ISBN 0367335980
Language English, Spanish, and French
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Book Summary:

This volume showcases new approaches to studying public health in traditional and emerging media, suggesting that we need more analyses that focus on the production of media and on power dynamics, as well as studies of audience reception of media messages. The collection asks a variety of questions about the role of media in analysing public health. Contributors ask: who is influential in producing the stories we see in the press and on social media? Who benefits, and who is damaged, by media debates on health topics? They investigate the role of big business in seeking to shape public opinion and consumption in print and online media; how issues such as hand washing come to be framed over time by newspapers; how conflicts over immunisations get covered; how health promotion messages do their work; and the positive role of online media in helping foster drug safety. Together, they reach the conclusion that since mass media is a crucial element of civic society, more in-depth understanding of how it works and what impacts it has on public health is essential. Given the crucial role of the media in shaping health debates, pushing certain issues up the policy agenda, defining problems for audiences and presenting potential solutions, this book's analysis will be of interest to all those studying how the media shape policy, as well as public health researchers with an interest in mass communication. This book was originally published as a special issue of Critical Public Health.

Title Contemporary Issues in Green and Ethical Marketing
Author Morven G. McEachern
Publisher Unknown
Release Date 2013
Category Business & Economics
Total Pages 352
ISBN 0415723825
Language English, Spanish, and French
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Book Summary:

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Title Contemporary Issues and Prospects in Business Development in Africa
Author Simon P. Sigué
Publisher Routledge
Release Date 2020-06-30
Category Social Science
Total Pages 132
ISBN 9781000682359
Language English, Spanish, and French
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Book Summary:

Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa. This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa. Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.

Social Media Marketing by Information Resources Management Association

Title Social Media Marketing
Author Information Resources Management Association
Publisher Unknown
Release Date 2018
Category Customer relations
Total Pages 900
ISBN 1522556370
Language English, Spanish, and French
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Book Summary:

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--

Title Contemporary Issues in Marketing
Author Martin Evans
Publisher Unknown
Release Date 1999
Category Marketing
Total Pages 227
ISBN 0333677749
Language English, Spanish, and French
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Book Summary:

This text provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible problem solving approaches are suggested.

Title Contemporary Issues in Social Marketing
Author Krzysztof Kubacki
Publisher Cambridge Scholars Publishing
Release Date 2014-07-18
Category Business & Economics
Total Pages 260
ISBN 9781443864220
Language English, Spanish, and French
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Book Summary:

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.

Global Sport Management by Brenda G. Pitts

Title Global Sport Management
Author Brenda G. Pitts
Publisher Routledge
Release Date 2016-12-08
Category Sports & Recreation
Total Pages 292
ISBN 9781315388649
Language English, Spanish, and French
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Book Summary:

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies. The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

Title Handbook of Research on Managerial Thinking in Global Business Economics
Author Dinçer, Hasan
Publisher IGI Global
Release Date 2018-12-07
Category Business & Economics
Total Pages 641
ISBN 9781522571810
Language English, Spanish, and French
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Book Summary:

In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

The Global Sport Economy by Michel Desbordes

Title The Global Sport Economy
Author Michel Desbordes
Publisher Routledge
Release Date 2019-05-30
Category Business & Economics
Total Pages 330
ISBN 9780429619731
Language English, Spanish, and French
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Book Summary:

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Title Entrepreneurship Marketing
Author Sonny Nwankwo
Publisher Routledge
Release Date 2010-12-02
Category Business & Economics
Total Pages 480
ISBN 9781136879074
Language English, Spanish, and French
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Book Summary:

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.