Business Transformation Strategies by Oswald A. J. Mascarenhas
|Title||Business Transformation Strategies|
|Author||Oswald A. J. Mascarenhas|
|Publisher||SAGE Publishing India|
|Category||Business & Economics|
|Language||English, Spanish, and French|
A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from 'good' results to 'great' results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context. Each chapter in the book is appended with transformation exercises that further explicate the concepts.