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Agencynomics by Peter Hoole

Title Agencynomics
Author Peter Hoole
Publisher Unknown
Release Date 2018-09-17
Category
Total Pages 250
ISBN 1527213854
Language English, Spanish, and French
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Book Summary:

This is the UK edition of the book in GPB(

Be More Pirate by Sam Conniff Allende

Title Be More Pirate
Author Sam Conniff Allende
Publisher Penguin UK
Release Date 2018-05-03
Category Business & Economics
Total Pages 320
ISBN 9780241981115
Language English, Spanish, and French
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Book Summary:

FT BUSINESS BOOK OF THE MONTH - MAY 'Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines' - Sir Richard Branson 'I'd rather be a pirate than join the navy' Steve Jobs 'Totally compelling' Ed Miliband, Reasons to be Cheerful podcast 'A model for how to break the system and create radical change' Joy Lo Dico, Evening Standard 'Be More Pirate feels so important as it looks to history to help us grip the future' Martha Lane Fox CBE, Founder of Lastminute.com 'This isn't a book, it's the beginning of a movement. Be More Pirate should come with a health warning' Tom Goodwin, author of Digital Darwinism 'A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do' Bruce Daisley, VP, Twitter 'A controversial call to arms, this contrarianism is exactly what we need to course correct 'the corporation'' Arlo Brady, CEO of Freud Communications ----- Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar? Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too. In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think and work today, and tomorrow. So what are you waiting for? Order now and join the rebellion. ----- Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies. Sam believes in the power of professional rule-breaking and is on a mission to instigate modern mutinies in organisations around the world, where the teams takeover the running of the ship to ultimately become more accountable, motivated and rebellious.

Agile Foundations by Peter Measey

Title Agile Foundations
Author Peter Measey
Publisher BCS, The Chartered Institute for IT
Release Date 2015
Category Business & Economics
Total Pages 194
ISBN 1780172559
Language English, Spanish, and French
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Book Summary:

"Agile practices transform the way organisations carry out business and respond to change. But to realise success, an agile mindset needs to be adopted throughout an organisation, not just within the IT team. This book is aimed at those working in an agile environment or wanting to understand agile practices. Giving a comprehensive introduction to agile principles and methodologies, it will enable readers to apply core values and principles of agile methods in their organisation. This is the official textbook for the BCS Agile Foundation certificate." --

Eating The Big Fish by Adam Morgan

Title Eating the Big Fish
Author Adam Morgan
Publisher John Wiley & Sons
Release Date 2009-04-03
Category Business & Economics
Total Pages 368
ISBN 0470527757
Language English, Spanish, and French
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Book Summary:

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Title The Marketing Agency Blueprint
Author Paul Roetzer
Publisher John Wiley & Sons
Release Date 2011-11-29
Category Business & Economics
Total Pages 256
ISBN 9781118176887
Language English, Spanish, and French
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Book Summary:

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a trulytransformational period. The old guard, rooted in tradition andresistant to change, will fall and new leaders will emerge. Hybridmarketing agencies that are more nimble, tech savvy, andcollaborative will redefine the industry. Digital services will beengrained into the DNA and blended with traditional methods forintegrated campaigns. The depth, versatility, and drive of theirtalent will be the cornerstones of organizations that pursue ahigher purpose. The Marketing Agency Blueprint is apractical and candid guide that presents ten rules for buildingsuch a hybrid agency. The new marketing agency model will create and nurture diverserecurring revenue streams through a mix of services, consulting,training, education, publishing, and software sales. It will useefficiency and productivity, not billable hours, as the essentialdrivers of profitability. Its value and success will be measured byoutcomes, not outputs. Its strength and stability will depend on awillingness to be in a perpetual state of change, and an ability toexecute and adapt faster than competitors. The Marketing AgencyBlueprint demonstrates how to: Generate more qualified leads, win clients with set pricing andservice packages, and secure more long-term retainers Develop highly efficient management systems and more effectiveaccount teams Deliver greater results and value to clients This is the future of the marketing services industry. A futuredefined and led by underdogs and innovators. You have theopportunity to be at the forefront of the transformation.

Digital Marketing In An Ai World by Frederick Vallaeys

Title Digital Marketing in an AI World
Author Frederick Vallaeys
Publisher Unknown
Release Date 2019-05-17
Category Computers
Total Pages 252
ISBN 1544513372
Language English, Spanish, and French
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Book Summary:

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI and other digital marketing technology can and cannot do- How agency owners can reposition their business in the current environment- New skillsets to develop or look for in potential new hires- Four essential roles digital marketing professionals will continue to play in the future- And moreData isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it.

Title The Check in Strategy Journal
Author Robert Craven
Publisher John Wiley & Sons
Release Date 2017-02-06
Category Business & Economics
Total Pages 320
ISBN 9781119318071
Language English, Spanish, and French
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Book Summary:

"Check-in Strategy Journal helps directors, managers and CEOs to take control and ownership of their business performance. It becomes the guide, and the compass that they use to manage their time and activities"--

Rocket Fuel by Gino Wickman

Title Rocket Fuel
Author Gino Wickman
Publisher BenBella Books, Inc.
Release Date 2015-04-28
Category Business & Economics
Total Pages 224
ISBN 9781941631157
Language English, Spanish, and French
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Book Summary:

You’re a Visionary. That’s the problem. You’ve already founded a successful business and have clear ideas for the future of your company. This has worked for you so far, but now business has stalled, and you’ve become overwhelmed, stuck, and frustrated. You may have a hunch that something or someone is missing – and you’re right. A great Visionary is only half of the equation for launching a company toward success. A solid partnership is the key to helping your business soar, and you need someone else to play a crucial role in taking your business to its maximum level. Enter the Integrator. This is the Visionary’s complement who has a talent for moving ideas forward: keeping varying tasks and schedules aligned, creating focus and accountability, and ensuring cohesion of people and processes. In other words, the Integrator takes a vision and executes it. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can thrive, and even offers advice to help Visionary-minded and Integrator-minded individuals find one another. Rocket Fuel also offers assessments so you’re able to determine whether you’re a Visionary or an Integrator so you can recognize your needs and then find the best partner to suit them. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization. Rocket Fuel is here. Time to ignite the booster for your next level. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

Grow Build Sell Live by Richard Houghton

Title Grow Build Sell Live
Author Richard Houghton
Publisher Emerald Group Publishing
Release Date 2019-09-30
Category Business & Economics
Total Pages 200
ISBN 9781787568839
Language English, Spanish, and French
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Book Summary:

If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.

Title The KitchenTable Method From Solo Creative to Agency Owner
Author John Ashton
Publisher Unknown
Release Date 2019-08-27
Category Business & Economics
Total Pages 138
ISBN 1527246574
Language English, Spanish, and French
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Book Summary:

Do you like the idea of starting your own creative agency, but don't know where to start? Does the idea of having staff and offices put you off? Are you worried that you lack the necessary business-savvy? And do you fear that it will consume your every waking hour? Then this is the book for you. When John Ashton started an agency from his kitchen table in 2012, he had no clients, no cash and, worst of all, no clue. Yet within a few years he had hit half a million pounds turnover and had a huge roster of clients. Better still it was a lifestyle business that really worked for him - he only worked a 25-hour week and was better off and happier than in his previous solo career. The key to his success was building a fully flexible agency model that utilised remote-working freelancers. He calls it the KitchenTable Method. Whether you're a designer, a marketer, a developer, a copywriter, a video maker, or one of the numerous other professions that fall within the commercial creative industries, if you follow, you can easily build a thriving agency from your own kitchen table - or, if you prefer, your back bedroom, garden shed, or co-working space. Funny and irreverent, The KitchenTable Method is a down and dirty guerrilla guide by someone who's been there and done it. The book has four sections or 'Legs' Leg 1 Culture explains how building your agency around positive values is fundamental to its success. Leg 2 Clients tells you how to position your agency and how to win and retain quality clients. Leg 3 Collaborators shows you how to nurture and manage your freelance employees Leg 4 Cash sets out the fundamentals of financial good health. The KitchenTable Method is your blueprint for building a successful agency without the biggest headaches that afflict conventional agencies. So order a copy now and grab yourself more time, more money and more fun!

Agency by R. Webb

Title Agency
Author R. Webb
Publisher Springer
Release Date 2016-09-30
Category Business & Economics
Total Pages 341
ISBN 9781137501226
Language English, Spanish, and French
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Book Summary:

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Title Six Figure Digital Marketing Agency Success
Author Donald Rockwell
Publisher Unknown
Release Date 2019-07-12
Category
Total Pages 153
ISBN 1076789315
Language English, Spanish, and French
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Book Summary:

There are 28.8 million small businesses in the United States alone - and a vast majority of them have 3 things in common: 1. They desperately need more customers 2. They know that they have to advertise online in order to get them 3. They don't know how to do it - and even if they knew, they don't have time to do it by themselves Do I have to tell you what this means? Exactly: A Digital Marketing agency is the best business to start in 2019 and beyond And with this book, you will be able to do it within the next couple of weeks, even if you've never done any marketing before. --- Here's what you are going to learn inside: ✓ Everything You Need to Know About Digital Marketing Agencies + 7 Digital Marketing Activities Businesses From All Over the World Are Happy to Pay For ✓ A Simple Trick to Build a Great Portfolio in No Time That Your Potential Clients Will Be Powerless to Resist - Even If You Have No Real Experience Whatsoever ✓ How to Kickstart Your Agency and Go From a Complete Beginner to a Legit Agency Owner in 13 Simple Steps ✓ How to Rank on Google for the Most Relevant Keywords and Have Businesses in Need of a Marketing Agency Reach Out to You (Hint: You Don't Have to Know the First Thing About SEO) ✓ How to Find New Clients for Your Agency at Will by Leveraging an Old (and a Bit Overlooked) Outreach Method That Still Outperforms Everything Else ✓ 21 Battle-Tested Methods to Take an Agency From a Couple of Clients to 6-7 Figures a Year (and Why 99% of Agency Owners Fail to Do This) ✓ How to Create Captivating Case Studies That Will Make Your Potential Client Beg You to Take Their Money (Even If You Don't Have a Lot of Projects Under Your Belt) ✓ 10-Point Checklist for Creating a Magnetic Website for Your Agency That Will Be Generating Leads 24/7/365 ✓ How to Create a Flawless Listing on Google and Ensure That Everyone Who's Looking for a Digital Marketing Agency - Finds You ✓ How to Create Perfectly-Targeted Facebook Ad That Will Get You (or Your Clients) More Relevant Leads - for Pennies on the Dollar ✓ How to Create an LLC for Your Digital Marketing Agency and Turn Your Little Side Hustle Into a Sustainable Business for Decades to Come ...and much, much more. --- ^ With all these proven methods on your side, you should be able to get AT LEAST 5 businesses to say YES to your offer. And that, my friend, will get you six figures a year. Let me say that again: All you need to do is get 5 human beings to say 'YES' And you will be making $100,000+ a year. Don't you think it's worth the shot? GET THE BOOK AND START WORKING TOWARDS IT TODAY

Art Today by Eleanor Heartney

Title Art Today
Author Eleanor Heartney
Publisher Phaidon Press
Release Date 2013-09-02
Category Art
Total Pages 440
ISBN 0714866008
Language English, Spanish, and French
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Book Summary:

Art & Today is an innovative and extensive survey of international contemporary art from the 1980s to the present. Over four hundred of the most significant contemporary artists from around the world are represented in this comprehensive overview - some emerging, some mid-career, and others long established. Each of the book's sixteen chapters address recurring and relevant themes as diverse as "Art & Popular Culture," "Art & Its Institutions," and "Art & Globalism," rather than follow a strict chronological, geographical, or stylistic structure. Lively and up-to-date, Art & Today explores an era in which art defies simple categorization. The result is a surprising and original yet clear and reasoned perspective on contemporary art that breaks from prescribed classifications to offer a survey as expansive as the art it describes. For instance, in the chapter "Art & the Body," one might find performance discussed alongside figurative painting, sculpture and photography alongside video, and North American artists alongside Asian artists. The chapter "Art and Globalism" discusses artists whose nationality, generation, and medium are as diverse as those of Alan Sekula, Michal Rovner, Cildo Meireles, Manuel Ocampo, Chen Zhen, and Andreas Gursky. Internationally renowned art critic and scholar Eleanor Heartney is respected for her clear language and pragmatic approach to contemporary art. Her straightforward, engaging descriptions and explanations will appeal to both experts and newcomers alike, and will serve as an invaluable resource for years to come.

Death Watch by John Dickson Carr

Title Death Watch
Author John Dickson Carr
Publisher Orion
Release Date 2012-11-19
Category Fiction
Total Pages 222
ISBN 9781471905148
Language English, Spanish, and French
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Book Summary:

In the shadowy hallway of clockmaker Johannes Carver's house a policeman is found murdered, the arrow-tipped minute hand of an antique clock embedded in his neck. For Dr Gideon Fell this is the only case that has ever really frightened him, and before he can solve it he must find answers to some seemingly impossible questions: why was Calvin Boscombe standing near the corpse with a silencer on his gun? Who locked the attic door? And what has become of the sixteenth-century death-watch?

Title Accelerating Your Agency
Author Jason Swenk
Publisher Createspace Independent Publishing Platform
Release Date 2018-06-15
Category
Total Pages 202
ISBN 1717596215
Language English, Spanish, and French
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Book Summary:

Most marketing agency owners struggle to grow their business. They often feel frustrated and overwhelmed because they lack the systems and processes to truly scale their business. Accelerating Your Agencyincludes the proven systems, strategies, processes, and best practices you can apply in order to increase your marketing agency's sales, avoid the common pitfalls, and work smarter rather than harder. It doesn't matter if you're small, big, startup, or just someone who wants to get better at business. This playbook will give you the formula backed up with data and anecdotal success from someone who's been where you are now. This powerful agency framework can be learned and implemented at your own pace. Each system builds on the one prior in order to lead to powerful changes and resulting in the growth you're seeking for your agency. System 1: CLARITY -Is it your goal not to deal directly with clients and individual accounts? Do you want to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency plus set a crystal clear path to get there. System 2: POSITIONING -Discover how to become an authority in your market, so you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Learn how to establish authority and position your agency as "The Choice" rather than just "A Choice." System 3: OFFERING - Do you know the winning formula for the order of services and products you should offer? Ever wonder what you should charge for your services in order to be extremely profitable and meet your financial goals? This system helps determine your agency's offering and price it so that you can charge what you're really worth. System 4: PROSPECTING - Identify what and where you need to be in order to increase leads and convert those leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities. System 5: SALES - Do you spend time spinning your wheels on the wrong prospects? Or feel as though you're wasting tons of time on your proposals? This system teaches how to qualify leads, as well as convert them at a high rate. It covers everything from drafting a proposal, objection handling and building a sales team in order to increase your sales. System 6: DELIVERY - Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work utilizing fewer resources. Get the exact process for protecting yourself on delivering work to the client. Also, learn ways to interpret what the client really wants, obtain approvals/sign-offs, and other processes to systematize your delivery process. System 7: OPERATIONS - Running a business is hard! Discover how to increase your cash flow, ways to incentivize and bonus your team, without giving away shares of ownership. This system also covers who and when to hire as well as how to map out the organizational chart that's necessary to truly scale your agency. System 8: LEADERSHIP - Would you like to transition from Agency Owner to Agency CEO? Ultimately, you want to work on the business instead of the business. Learn what you can do to make that a reality. This system also addresses increasing agency valuation and positioning your agency for an eventual acquisition. , how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board. You can stop struggling with the challenges of growing your agency by implementing these 8 systems.

A Book Of One S Own by LUCY. MCCARRAHER

Title A Book of One s Own
Author LUCY. MCCARRAHER
Publisher Rethink Press
Release Date 2019-02-15
Category
Total Pages 218
ISBN 1781333467
Language English, Spanish, and French
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Book Summary:

Author, publisher and book mentor Lucy McCarraher is on a mission to change this because, with the odds stacked against them, writing and publishing their own book could be of particular benefit to women entrepreneurs. In A Book of One's Own, fifty women authors share their experience with Lucy.

Superengaged by Nikki Gatenby

Title Superengaged
Author Nikki Gatenby
Publisher Unknown
Release Date 2018-10-17
Category
Total Pages 438
ISBN 1726801578
Language English, Spanish, and French
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Book Summary:

Do you want to make life better for yourself and the people you work with? Are you held back by the thought that putting people first could harm your bottom line?SUPERENGAGED is an honest, in-depth and upbeat look at the value of having values and the power of creating a people-focused workplace culture, packed with tips and guidance for increasing your profits and improving your outcomes. It's for CEOs and COOs, HR directors and finance directors, entrepreneurs, business owners and anyone who's on their way up.Whatever your company's size, shape or sector, SUPERENGAGED will help people in leadership roles feel more confident about what employee engagement means and how to improve it. It's full of practical advice from the MD of Propellernet, one of the UK's most engaged workplaces, that will turn your people into your biggest ambassadors, whilst learning from their successes and swerving their epic fails. So, if you'd like to know how to engage your people and live out your values whilst driving a healthy profit, then yes, this is the book for you."I love these ideas. I love this book. Make sure you read it but, even more importantly, make sure you use the ideas. And then pass it on to somebody you want to inspire"HENRY STEWART, CHIEF HAPPINESS OFFICER, HAPPY / AUTHOR: HAPPY MANIFESTO"I challenge you not to be inspired by Superengaged. This is not just a book, it's a radical, revolutionary, whoop in the face of the outdated presumptions that fuel a demoralising corporate life, and strangle productivity. But there's no abstract theory here, Propellernet is living and breathing this revolution every day and succeeding in spades on their terms. Easy to read, and full of examples, stories and practical suggestions of how you can start to move towards a superengaged company culture in your business."ANN BOOTH-CLIBBON, BAFTA NOMINATED STORY COACH"If you run an agency beg, borrow, steal or even buy a copy of Superengaged. I wish Propellernet had existed during my agency career. I'd have joined without question, assuming they'd have me"CHRIS MERRINGTON, FOUNDER, SPRING 80:20 / AUTHOR: WHY DO SMART PEOPLE MAKE SUCH STUIPID MISTAKES?"Propellernet is the UK's answer to Zappos. Nick as many of their ideas as you possibly can."LISA PANTELLI, FOUNDER, BECOME COMMUNICATIONS

Title The Little Book of Gratitude
Author Robert Emmons
Publisher Gaia
Release Date 2016-07-14
Category Body, Mind & Spirit
Total Pages 96
ISBN 9781856753661
Language English, Spanish, and French
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Book Summary:

Gratitude is the simple, scientifically proven way to increase happiness and encourage greater joy, love, peace, and optimism into our lives. Through easy practices, such as keeping a daily gratitude journal, writing letters of thanks, and meditating on the good we have received, we can improve our health and wellbeing, enhance our relationships, encourage healthy sleep, and heighten feelings of connectedness. Easily accessible and available to everyone, the practice of gratitude will benefit every area of your life and generate a positive ripple effect. This beautiful book, written by Dr Robert A Emmons, Professor of Psychology at UC Davis, California, discusses the benefits of gratitude and teaches easy techniques to foster gratitude every day.

Selling The Invisible by Harry Beckwith

Title Selling the Invisible
Author Harry Beckwith
Publisher Grand Central Publishing
Release Date 1999-06-14
Category Business & Economics
Total Pages 272
ISBN 9780446930031
Language English, Spanish, and French
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Book Summary:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

How To Be A Mindful Drinker by Laura Willoughby

Title How to Be a Mindful Drinker
Author Laura Willoughby
Publisher Penguin
Release Date 2019-12-24
Category Self-Help
Total Pages 224
ISBN 9780744021561
Language English, Spanish, and French
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Book Summary:

A practical support plan to help you take control of your alcohol intake, with tools to track progress, deal with triggers, social stresses, and stay on track for the long term. Fed up with hangovers? Worried about your health or your bank balance? Or just want to feel your best every day of the week? Without preaching or waffling, How to Be a Mindful Drinker will help you to understand your drinking behaviour and plan your self-moderation goals. Drawing on highly successful behaviour-change tools and techniques, How to Be a Mindful Drinker is designed to guide you toward moderate drinking habits, so that you can live the life you want and put alcohol in its place. Alongside expert advice and guidance, action plans, diagrams of strategies, and motivational quotes from real Club Soda members, the book also includes support strategies for social situations that you can carry into the future. Take control and discover how to change your drinking for good - not just during Dry January or Sober for October.